About Victor Lund

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So far Victor Lund has created 1336 blog entries.

Cloud CMA Resets UI To Drive Usability and Growth

WAV Group has known the founders of W+R Studios long before they broke away from eNeighborhoods and founded the company. The partners have invested their lives and careers in developing real estate software that makes a difference. Cloud CMA was their first product, mobile friendly, easy to use, beautiful CMA reports. They launched at a time when building a CMA on your phone or tablet was impossible. They took a mobile first approach and were able to drive market adoption with impressive speed.

By |2018-06-18T05:00:10-07:00June 18th, 2018|Main category|Comments Off on Cloud CMA Resets UI To Drive Usability and Growth
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Northwood Acquires PA based BHHS The Preferred Realty

In a video announcement released yesterday, Tom Hosack, President and CEO and Broker of Record of Northwood Realty announced the acquisition of Berkshire Hathaway HomeServices The Preferred Realty, creating what may be the largest real estate company in the greater Pittsburgh marketplace. The combined company forecasts more listings, more closings and more sales volume than any other competitor. 

By |2018-06-13T07:16:57-07:00June 13th, 2018|Business Intelligence, Main category|Comments Off on Northwood Acquires PA based BHHS The Preferred Realty
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CoreLogic Introduces Elm Street Technology’s Elevate Product to Brokers

CoreLogic’s strategic partnership team has been very busy lately. Last month they introduced a relationship with Homes.com for MLS consumer websites and with Prospects for agent CRM. In an announcement today, they have added Elm Street Technology’s Elevate brokerage solution to the mix of offerings.

By |2018-06-13T07:16:09-07:00June 13th, 2018|Main category, Press Releases|Comments Off on CoreLogic Introduces Elm Street Technology’s Elevate Product to Brokers
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How Do the Top 20 Sites Manage Digital Search Advertising?

At WAV Group, we like to look under the hood at what the top property search sites in America are doing to engage consumers and boost performance. In some cases, we work with the site owner and have access to their analytics (ie Google Analytics or other). In other cases, we use benchmarking tools like Hitwise and ComScore to get a glimpse into what these top performers may be doing. The results are interesting.

By |2018-08-20T06:54:10-07:00June 11th, 2018|Broker Technology Research, Main category|1 Comment
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Stop Speaking Geek

If you have traveled abroad, you have undoubtedly experienced the discomfort of communicating in a foreign language. I can tell you that in hotel speak, a salon is not a suite. The language barrier can create all kinds of misunderstandings. Where I see this happening frequently in real estate is the amount of geek speak that is in the board room.

By |2018-06-04T00:00:09-07:00June 4th, 2018|Main category|Comments Off on Stop Speaking Geek
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When Your Product Is Your Brand

I look at technology products every day. I do not want to lay any hate on any particular company.  But, I have observed a number of company brands who offer real estate technology that have not differentiated the company name from the product name. For clarity, Apple is a company brand, iPhone is a product, and X is a product version. Kleenex is an example of a company brand name and product name that are the same.

By |2018-06-04T00:00:02-07:00June 4th, 2018|Main category|2 Comments
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You Can Beat the National Portals With This Strategy Today

Imagine a world where every real estate agent, broker and franchise in the nation promoted their real estate mobile app to consumers. The app is white-label branded to the agent, broker, and franchise offering direct access to every MLS listing without any competitive ads. That is the way it would need to work. Guess what, we have it. You have it. Our industry has it. Today.

By |2018-05-18T05:00:23-07:00May 18th, 2018|Broker Technology Research, Broker-Agent Information|Comments Off on You Can Beat the National Portals With This Strategy Today
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Homes Nails New Website Design

Homes.com has been running in 4th position in the portal race, tucked in behind Zillow, Realtor, and Trulia. I thought that their old site was fine, but their new site adds in Artificial Intelligence in ways that make the consumer experience fantastic. In a world of sameness, Homes has changed the game.

By |2018-05-14T05:00:33-07:00May 14th, 2018|Main category|1 Comment
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REALTOR Associations and Government

More than any other time in my 20-year career in real estate, I am seeing significant unrest in the relations between the various tiers of the REALTOR Associations. The struggle for power is real, and the center of that struggle is technology. As we head to midyear, we are expecting to see the sparks fly.

By |2018-05-11T08:30:10-07:00May 11th, 2018|Main category|3 Comments
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Broker Public Portal Update: Q1 2018

Following the phenomenal growth experienced in 2017, Broker Public Portal with Homesnap is anticipating even greater levels of success in 2018. Adoption by MLSs and brokerages is accelerating faster than many thought possible. And thanks to a comprehensive communications campaign, the word is getting out - the industry is delivering across America a better search experience.

By |2018-05-04T07:58:26-07:00May 4th, 2018|Broker Public Portal|Comments Off on Broker Public Portal Update: Q1 2018
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Zillow Group Continues Tradition of Showing Consumers FSBO, Other Non-MLS Listings

Since its early days, Zillow Group has maintained a position that the consumer interest is best served by allowing listings from all sources, including For Sale By Owner, to be posted to their site. This may be, in part, why Zillow sites had up to 187 Million unique users visit their sites last year.  Recently, WAV Group has noticed a new type of broker support that is in line with this policy.

By |2018-05-03T11:00:02-07:00May 3rd, 2018|Broker Technology Research, Main category|2 Comments
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MFRMLS Removes Non-Standard Data in Native MLS

Very few people understand the difference between the data that is in the Native database of an MLS and the data that is shipped out of an MLS. The Real Estate Standards Organization (RESO) has created a Data Dictionary of fields and field enumerations for data being shared with brokers and technology providers. The Native data in the MLS – the data that the broker’s agent enters into the MLS system is custom to every MLS. Not anymore! My Florida Regional MLS (MFRMLS) is among the first MLSs in the country to adopt the same RESO language in their Native MLS. Here’s why this is important.

By |2018-05-02T06:00:45-07:00May 2nd, 2018|Main category|Comments Off on MFRMLS Removes Non-Standard Data in Native MLS
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