About Victor Lund

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So far Victor Lund has created 1342 blog entries.

Are You International?

Sophisticated real estate companies in metropolitan areas do a lot of international business, or at least aim to do international business. To facilitate international business they belong to networks like Christies, Leading Real Estate Companies of the World, Luxury Real Estate, or international franchise organizations. International is also a significant strategic development initiative for brokerage firms with strong relocation departments. The trigger to securing inbound referrals from abroad is relationship building. If you are not reaching out to international corporations with locations in your area, or taking trips to develop referral relationships with feeder markets, you are not likely to [...]

By |2018-05-03T21:23:46-07:00April 27th, 2015|Main category, Marketing, Strategic Planning|Comments Off on Are You International?
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Trend MLS Case Study On Excellence

I was at the Swanepoel T3 summit a week ago and battled the misanthropic attitude toward MLS that bubbles up from agents and brokers. My commentary was specific. Not all MLSs are alike. Most MLSs with more than 5000 subscribers are excellent. Some MLSs with more than 10,000 subscribers are constantly improving their service levels to brokers and agents. One of those MLSs is Trend MLS. Case in point – Mobile image uploader Mobile image uploading is no simple task. That is why so few MLSs have this service available today. There are plenty that offer the ability to add [...]

By |2018-05-03T21:23:46-07:00April 23rd, 2015|Main category, Marketing, Strategic Planning|Comments Off on Trend MLS Case Study On Excellence
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Coming Soon Listings Revisited

Last summer, the issue of Coming Soon listings hit a peek of interest among the nation’s MLSs. As our industry is naturally prone to do, the issue was well vetted for more than a year thanks in part to the efforts of Mountain View, CA based MLS Listings CEO James Harrison and his Chairman Robert Bailey. It was discussed at every MLS conference and forum and MLSs created a new status to handle Coming Soon listings. Leading MLSs understood the need for this field and brokers learned about the inherent concerns of this listing type. Today, most of the leading [...]

By |2018-05-03T21:23:46-07:00April 23rd, 2015|Main category, MLS Insights, Our Services|Comments Off on Coming Soon Listings Revisited
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Lone Wolf Scores Investment Capital

It is always welcome news whenever fresh capital comes into the real estate industry. It’s the fuel for innovation. Lone Wolf joins the list of private companies like DocuSign and others that are getting the support from investment capital. WAV Group partners Marilyn Wilson and Victor Lund had a phone interview with Lone Wolf CEO, Lorne Wallace to talk about the strategy of bringing on an investor. “We are in an unusual time in our company’s growth,” says Wallace. Through growing core products like Broker Wolf and strategic acquisitions, Lone Wolf has grown revenue to over $25 Million in sales. [...]

By |2018-05-03T21:23:47-07:00April 16th, 2015|Main category, Press Releases|Comments Off on Lone Wolf Scores Investment Capital
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Funny – Anti-Zulia Radio Campaign

WI Homes is the consumer facing website of Milwaukee Wisconsin based MLS, Metro MLS. The website is a regional powerhouse for providing consumers with access to search the MLS property search database. In an effort to advertise a differentiation between their website and websites that they call “Zulia and Trillow,” they created these rather humorous radio ads. The first ad talks about the two biggest events in a couple’s life – when they buy a home and when they have a baby.   In the second ad, they talk about a family buying a home of their dreams [...]

By |2018-05-03T21:23:47-07:00April 2nd, 2015|Main category, Marketing, Our Services|1 Comment
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Has Online Marketing Peaked?

In one of my favorite articles from 2008, WAV Group suggested that newspapers are like nursing homes. At that time, newspaper advertising was in a steep decline as a result of the emergence of more affordable online options that promised better reach. My argument was, “This obsolete technology sucks millions of dollars away from more cost-effective marketing tools while delivering less every year. There are better uses for your budget, especially if you market goods and services to people who don’t remember the Truman Administration.” Job seekers go online to Craigslist, Monster.com, or Careers.com to find employment. Consumers go to [...]

By |2018-05-03T21:23:47-07:00April 1st, 2015|Broker-Agent Information, Main category, Marketing|Comments Off on Has Online Marketing Peaked?
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Fox and Roach Internal Marketing Excellence

Fox and Roach is among the largest real estate brokerages in America. They recently published an internal communications piece that is a great case study for how brokers stay connected to their agents using video, and move the needle on adoption of brokerage services. Watch this short 2 minute video https://youtu.be/cy_UUGiKcao Why I like it. First, its short. To many people try to say too much. Make your video quick, clear, and drive action. Second – its familiar – Fox and Roach does a great job of promoting people across the organization – staff, team leaders, top agents. Message – [...]

By |2018-05-03T21:23:47-07:00March 30th, 2015|Broker-Agent Information, Main category, Marketing, Our Services, Technology Evaluation|1 Comment
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WAV Group Partner Victor Lund to Speak at Swanepoel T3 Summit

WAV Group partner Victor Lund will be attending the Swanepoel T3 Summit in Las Vegas April 8th-10th. He will be giving a presentation entitled, “The Perspective of a Consultant.” Our firm is honored to be invited to this conference, which has quickly evolved into one of the most valuable conferences for CEOs in our industry to discuss big issues and opportunities for real estate. T3 is the flag that represents the three areas that the conference aims to deliver for attendees: Transcend, Transform, Thrive. What to expect Spencer Rascoff, CEO of Zillow Group, will be sharing his thoughts on the [...]

By |2018-05-03T21:23:48-07:00March 26th, 2015|Main category|Comments Off on WAV Group Partner Victor Lund to Speak at Swanepoel T3 Summit
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One Broker’s Experience with Digital Transaction Management

A broker friend of mine downloaded the WAV Group 2004 Broker Transaction Management study recently and gave me a call. Like every real estate broker in America, she has long adapted her business to online forms. Like most brokerages, she also confesses that they have a forms box of printed forms in every office. A few years ago, she made a decision to purchase digital signatures for all of her agents. Today, she is considering transaction management. Again. This is not her first visit to this consideration, but rather an annual trek that is part of her end-to-end customer experience [...]

By |2018-05-03T21:23:48-07:00March 26th, 2015|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on One Broker’s Experience with Digital Transaction Management
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Broker Public Portal Exceeds Funding Milestone

Arroyo Grande, CA – March 19, 2015 – A nationwide group of leading real estate brokerage firms and Multiple Listing Services (MLSs) have exceeded their initial benchmark of raising $250,000 towards a National Broker/MLS consumer-facing website in just 10 weeks. The initiative, known as the Broker Public Portal, was first made public in January and includes participants from 32 MLSs and 24 real estate brokerages who each contributed $5000. A webpage for the project is available at www.brokerpublicportal.com. To launch the initiative, this group established a milestone of raising $250,000 to fund the project’s start-up expenses and gauge interest in [...]

By |2018-05-03T21:23:48-07:00March 20th, 2015|Main category|Comments Off on Broker Public Portal Exceeds Funding Milestone
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Forward Looking Technology

2015 and 2016 will be years of incredible change in real estate technology. For too long, the real estate industry evolved in an eggshell whereby data, applications, and presentation layers were composite to one another behind most fragile and isolated shell walls. Today, we see systems that separate these three components of the technology to maximize the usefulness of this information to the industry and the consumers it serves. We Got You “We got you” is a statement that can have two meanings when a technology provider speaks it. It can take on the meaning of “we screwed you” or [...]

By |2018-05-03T21:23:49-07:00March 12th, 2015|Broker-Agent Information, Main category, Technology Evaluation|Comments Off on Forward Looking Technology
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Direct Feeds to Zillow Group

MLS RETS servers are designed to deliver IDX, VOW, and Full Data feeds to brokers and their vendors. With few exceptions, they were not purpose built for sending listing syndication feeds to publishers. Syndication feeds are the domain of Listhub. With Listhub’s support of Zillow Group’s websites going away, you must act now to determine what your plans are. MLS RETS Servers are emerging with new features that blend in Syndication support for Direct Feeds to Publishers like the Zillow Group. The defining difference between Listhub and direct feeds may be complex or simple. The complex path is considered by [...]

By |2018-05-03T21:23:49-07:00March 7th, 2015|Main category, MLS Insights, Strategic Planning|3 Comments
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