Aculist Edge for Brokers – Big Data, MLS Powered

There are a few companies that have developed analytic and business intelligence tools for real estate. Terradatum, RBI, 10K, Altos Research, Trend Graphics, Realtors Property Resource and others. But this past year, one of America’s leading MLSs, MLSListings launched a new product called Aculist Edge™ under the banner of their subsidiary, Aculist(the name denotes accurate listings). Based in Sunnyvale, CA, the heart of Silicon Valley, MLSListings has some of the most advanced software developers in the MLS industry, and they have leveraged those resources in ways that only an MLS operator can. Aculist Edge is something that is truly special. [...]

By |2018-05-03T21:23:03-07:00October 19th, 2016|Broker-Agent Information, MLS Insights|Comments Off on Aculist Edge for Brokers – Big Data, MLS Powered
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Down on the Farm with Data

The most famous mash-up of valuation data and marketing applications was Zillow’s “Zestimate,” the centerpiece of Zillow’s national launch in 2006.  Zillow’s PR folks at the time positioned their new tool aggressively.  I was VP of Public Affairs at NAR at the time, and I will never forget the phone calls we received from national reporters suggesting that maybe now consumers would no longer need Realtors to sell their homes because they could find out their home values online. Though the early Zestimates needed further refinement, there’s no doubt that the launch was a tremendous PR success.  Automated valuation models [...]

By |2018-05-03T21:23:03-07:00October 19th, 2016|Broker Technology Research, Broker-Agent Information|Comments Off on Down on the Farm with Data
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Redux: Minding Your Trade Show Manners

Last year, I wrote about the 5 rules for trade show etiquette. Several clients and non-clients have told me they share this with their teams just before they attend a trade show.  However, the last couple of trade shows I attended were still brimming with exhibitor faux pas. As we enter the heart of trade show fall mania, with two of our industry’s biggest ones on the horizon – MBA Annual next week in Boston and NAR in a couple of weeks in Orlando – hopefully, even more people will realize that trade show manners matter. The RESO Conference in [...]

By |2018-05-03T21:23:03-07:00October 19th, 2016|Main category|Comments Off on Redux: Minding Your Trade Show Manners
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Six Ways to Get The Most From PR Wire Services

Public relations wire services like Businesswire, Marketwired or PR Newswire pre-date the Internet, but they hardly resemble their early versions.  Back in the day, they were born to feed releases directly to wire terminals in news media news rooms and investment news services like Dow Jones and Bloomberg.  A major source of their business was—and still is—publicly held companies required by securities laws to release news that materially affects their stocks.  They also have a long history with political campaigns in need of a way to reach news outlets quickly. The online world has created a greatly expanded role for [...]

By |2018-05-03T21:23:03-07:00October 19th, 2016|Press Releases|Comments Off on Six Ways to Get The Most From PR Wire Services
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The Convergence of PR, Traditional Media and Social Media

One of the most profound changes in the media we consume in recent years is going largely unnoticed. The convergence of public relations, traditional media and social media is causing lines to be crossed – or at least blurred – and that’s making it nearly impossible to distinguish PR, from traditional media or social media. It appears that this convergence is accelerating and what that means is content today is often a bit of everything mixed together. Let me explain. Traditional media – newspapers, radio and television – once ran news only created by their own reporters or from wire [...]

By |2018-05-03T21:23:03-07:00October 19th, 2016|Marketing|Comments Off on The Convergence of PR, Traditional Media and Social Media
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Annual Strategy Planning and Management Retreat

There is a curious coincidence about the relationship between strategic planning and success. Large, successful companies always have strategic plans and management retreats to celebrate accomplishments and recognize opportunities for success. Interestingly enough, start ups do the same thing. Where is the middle ground? For whatever reason, companies that are in the middle of the pack typically do not have plans. Or, the plan they do have is stale – the product of a moment in time when the leadership or board of directors insisted to cobble something together which, in turn, was saved in a remote desktop folder or [...]

By |2018-05-03T21:23:03-07:00October 19th, 2016|Product Management, Strategic Planning|Comments Off on Annual Strategy Planning and Management Retreat
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Schmooze vs. Substance – What are YOU using to make Technology Decisions?

Let’s face it. We operate in a very social industry.  We’re all a bunch of sales people. We love to go to parties, catch that final drink at the bar after dinner and attend swanky events sponsored by technology companies. In general, we just love to schmooze!  Its part of our real estate DNA! I definitely count myself on the list of schmoozers. We host at least three parties a year and countless dinners and events beyond that. They are a great way to get to know people and start new relationships. All of this networking is great, but we [...]

By |2018-05-03T21:23:04-07:00October 19th, 2016|Broker Technology Research|Comments Off on Schmooze vs. Substance – What are YOU using to make Technology Decisions?
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WAVes of Change: The Fright Stuff – Halloween Special

With the end of 2016 fast approaching, and 2017 on the horizon, now is a great time to reflect on the best ways to help prepare your organization for the evolutions and revolutions which may happen next year. Are you Making Informed Decisions? Many things can happen when an Association or MLS is detached and not paying attention to the transient nature of the real estate industry and market. They can delay or even completely avoid decisions because they simply seem too difficult or controversial, causing the organization to fall behind or lose its competitive advantage. Even worse, Boards of [...]

By |2018-05-03T21:23:04-07:00October 17th, 2016|WAVes of Change|Comments Off on WAVes of Change: The Fright Stuff – Halloween Special
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Elm Street Technology Poised for Acquisition Growth

Prem Luthra founded Elm Street Technology this year, and they are off to a fast start. Before founding Elm Street Technology, Luthra was a member of the senior leadership team at Real Estate Digital when the company was sold to Nationstar Mortgage, the parent company of Xome. After serving as Xome’s Chief Marketing Officer for over a year, Luthra decided to leave Xome to pursue his vision of creating Elm Street Technology, which he formed in February with a group of investors. In July, Randall Kaplan joined Elm Street as its Chairman through the first acquisition, Listingbook. In September, Elm Street [...]

By |2018-05-03T21:23:04-07:00October 10th, 2016|Press Releases|Comments Off on Elm Street Technology Poised for Acquisition Growth
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2017 RESO Board of Directors Nominations

RESO is now accepting nominations for five open seats on the RESO Board of Directors. The RESO Board of Directors is responsible for the governance of RESO and development of the organization’s Strategic Plan. Two Vendor seats are available (Class B-5), for Vendors with revenues over $25 million. Three MLS seats are available (Class C 1-4), for MLSs with fewer than 50,000 members.  All five positions are for a two-year term beginning January 1, 2017. Candidates for the Board must be an employee of a RESO member organization. With the exception of NAR, no more than one person from a given [...]

By |2018-05-03T21:23:04-07:00October 10th, 2016|Recruiting|Comments Off on 2017 RESO Board of Directors Nominations
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MLSs and Brokers Misunderstand RESO

Our industry is in the dawn of a new day. With some measure of struggle, the Nations’ MLSs and their Vendors have endeavored to adopt a set of standard fields for standardized data transportation from the MLS system to applications that support the real estate industry.  I consider this the dawn of the effort because, for the very first time, MLS adoption of the real estate standards are more strictly mandated by the National Association of REALTORS® MLS Policy. For years, the National Association of REALTORS® supported and funded the Real Estate Standards Organization, which is referred to by its [...]

By |2018-05-03T21:23:04-07:00October 7th, 2016|Broker Technology Research, Broker-Agent Information, MLS Insights|Comments Off on MLSs and Brokers Misunderstand RESO
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Are You Going to Get Blind-Sided in 2017?

As we head to the end of the year in 2016, now is a great time to sit back and reflect on the best ways to help prepare your organization for the inevitable evolutions and revolutions we may experience next year. Do you sometimes feel like your Board of Directors and key staff are out of touch with what’s really happening in the real estate industry today? Are you busy doing your daily tasks and feeling a bit overwhelmed by the speed of change coming at you from within and outside the industry? Are you worried that there could be [...]

By |2018-05-03T21:23:04-07:00October 7th, 2016|MLS Insights, WAVes of Change|Comments Off on Are You Going to Get Blind-Sided in 2017?
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