Blog - Page 168 of 248 - WAV Group Consulting

Call for MLS Technology Survey Participants

WAV Group will be fielding the third annual WAV Group MLS Technology survey in September. We are inviting all MLSs to take part. This is a free, non-sponsored survey we provide for the benefit of the industry. The more participation we have the more valuable the data will be for everyone. There is no cost to participate. Each participating MLS will in turn receive three reports: National Results for all MLSs Your Vendor Specific Results (i.e., All results from users of MLXchange); Your MLS Member results in a system generated report Your MLS will receive the reports prior to the [...]

By WAV Group|2017-12-27T16:47:54-08:00August 15th, 2013|Clients, Main category, MLS Insights, Our Company, Our Services, Reports, Technology Evaluation|Comments Off

Revenue Generation Emerges in MLS strategy
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Revenue Generation Emerges in MLS strategy

Main category, MLS Insights, Product Management

Revenue Generation Emerges in MLS strategy

MLSs are for profit entities. They have investors and a board of directors and have a stated goal of providing returns. Normally, the investors in the MLS are the Associations of REALTORS® or brokers that put up the initial funding for the MLS. The MLS was the natural extension of sharing property listings between real estate professionals pre-dating the founding of NAR. When printed listings were replaced by the electronic MLS, the business model, payment per month by members continued. That model still exists today and is in line with how software as a service (SaaS) is typically delivered across [...]

By Victor Lund|2018-05-03T21:24:29-07:00August 14th, 2013|Main category, MLS Insights, Product Management|Comments Off

Top Digital Budgeting Mistakes Brokers Make
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Top Digital Budgeting Mistakes Brokers Make

Main category, Our Company, Our Services, Strategic Planning

Top Digital Budgeting Mistakes Brokers Make

As summer draws to a close and fall sets upon us, it is incumbent upon all businesses to build their budgets for 2014. The old adage rings true, failure to plan is a plan to fail. Too many brokerages in America are guilty of this. Here are a few tips that will improve the planning process in your company. It is a good idea to print this out and provide it to your team as a reminder. Look at data first. Many brokerages fail to take a close look at the effectiveness of digital marketing programs. Dig deeply into your [...]

By Victor Lund|2018-05-03T21:24:30-07:00August 14th, 2013|Main category, Our Company, Our Services, Strategic Planning|Comments Off

Improving Second Tier Help Desk Performance

The Help Desk experience has been a cornerstone of innovation in business over the past decade. An enormous amount of investment has been placed on every corner of allowing consumers to help themselves. WAV Group routinely consults with enterprise brokers, MLSs, and large real estate technology companies on streamlining help desk to improve customer service and reduce costs. We have developed a new paradigm around encouraging self-help that you may want to consider. The customer who uses automated self-help tools like product FAQs and video before calling for support is normally the most dissatisfied customer. About the self-helper The self-helper [...]

By Victor Lund|2018-05-03T21:24:30-07:00August 13th, 2013|Broker-Agent Information, Main category, Technology Evaluation|Comments Off

Leads are for Losers!
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Leads are for Losers!

Broker-Agent Information, Main category, Technology Evaluation

Leads are for Losers!

If America’s real estate agents and brokers had to build their business on online leads, they would be out of business. On all accounts, online marketing and lead generation tactics over the past decade have left brokerages with lighter wallets and little to show for it. Recently, the world’s largest real estate organization, REALOGY posted that they had generated 1.56 Million leads over the past 6 months for 239,000 agents. It is not really fair to double that number and annualize it to 3 million per year because November through January is a pathetic lead generation period. Regardless, even at [...]

By Victor Lund|2018-05-03T21:24:30-07:00August 13th, 2013|Broker-Agent Information, Main category, Technology Evaluation|3 Comments

Andy Rapattoni and Rex Marr Celebrate 45 Years in the Real Estate Industry

If the real estate technology industry had an Old Boys club, Andy Rapattoni and Rex Marr would most certainly be founding members. They have each contributed their life's work to the advancement of our industry. WAV Group would hope that you will join us in congratulating these industry pioneers and leaders on the celebration of their 45th year in our industry. Below is the announcement. Rather than clog up their email with congratulations, consider sharing a note on Facebook: Here is a link to their company page: https://www.facebook.com/pages/Rapattoni-Corporation/374152779313159 SIMI VALLEY, Calif., August 13, 2013 – Rapattoni Corporation (Rapattoni), a leader [...]

By Victor Lund|2018-05-03T21:24:30-07:00August 13th, 2013|Main category, MLS Insights, Press Releases|Comments Off

FBI Overstates Mortgage Fraud

President Obama's administration released a report from a year long mortgage fraud initiative conducted by the FBI. This probably hits home with many MLS who have been cooperating with FBI investigators who are using MLS data to detect potential fraud. Sadly, the report was found to be way, way out of line, overstating the scope of the problem by significant margin. According to the initial report, the FBI indicated that they had criminally charged 530 people. The restated report indicated that they only charged 107 people. According to he initial report, the FBI indicated that total losses from the fraud [...]

By Victor Lund|2018-05-03T21:24:30-07:00August 12th, 2013|Main category, MLS Insights|Comments Off

Immobel Seeking Seasoned Real Estate Technology Sales Professional

POSITION TITLE: Director of Broker Sales REPORTS TO: Chief Executive Officer Opportunity Immobel is seeking to hire a seasoned real estate technology sales professional for the position of Director of Broker Sales to generate new broker customers for the company. The successful candidate will have proven success selling web and technology solutions to large brokers. They will also bring a robust database of engaged brokers they can tap into. Since Immobel helps brokers expand their presence Internationally, the ideal candidate will have experience selling to luxury brokers that already understand the importance of the International market. They will also be [...]

By Marilyn Wilson|2018-05-03T21:24:30-07:00August 5th, 2013|Clients, Main category, Our Company, Our Services|Comments Off

Trulia To Collect More Agent Data

To optimize your online effectiveness in the real estate business, you need to think strategically. This is the kind of strategic thinking that WAV Group works with brokers and franchises on every day. When a company that does a great job at online marketing and search engine optimization focuses on a strategy like enhancing agent information, we pay attention. Typically, when Trulia, Zillow, Realtor.com, or homes.com makes a change, it is with intent to find improvement. It's the way everyone should think. Why Agent Profiles Are Important When consumers search, they use keywords. In our broker website effectiveness study, we learned [...]

By Victor Lund|2018-05-03T21:24:31-07:00August 5th, 2013|Broker Technology Research, Broker-Agent Information, Main category, Our Services|Comments Off

Not All eSignature Platforms are Created Equal Webinar

Are your electronically signed documents compliant with the laws governing electronic signatures? If you’re not sure, you MUST attend this webinar. While using eSignatures comes with many benefits such as saving the time, money and hassle of driving around town to obtain a signature it also requires that agents, brokers and MLSs be thoughtful about their choice of providers. In this webinar, you will hear from eSignature providers DocuSign and Authentisign, along with Russ Bergeron of MRED, on best practices, what you need to know and how important it is to do your homework. Not all eSignature solutions are the [...]

By Marilyn Wilson|2018-05-03T21:24:31-07:00August 5th, 2013|Broker-Agent Information, Main category, Our Company, Our Services, Technology Evaluation|Comments Off

1 plus 1 Equals Video

Doing research like our 2013 Broker Website Effectiveness Study (BWES) helps WAV Group identify and measure a multitude of strategies that brokers may deploy to improve their online performance. One key trend today that is working very well is video. I am not sure how long video will help brokers gain an edge, but today it works. Some of the facts we gathered in the BWES included that Google is the #1 search engine by a significant margin, capturing 75% of all search traffic (see image) If you combine the predominance Google with an understanding of how search results [...]

By Victor Lund|2018-05-03T21:24:31-07:00August 1st, 2013|Broker Technology Research, Main category, Technology Evaluation|Comments Off

Realogy has a great second quarter

There were times that I looked up at the largest brokerage in America and the largest Franchisor in America and wondered if it was built to last. They have been struggling through a rough patch with the rest of our industry, but they had the added pressure of managing the erratic public stock market and a challenging corporate lending environment. WAV Group does not have any broker clients that trade as public companies. WAV Group consulting has omitted Realogy franchise and NRT performance from benchmarks among brokerages over the past few years. They were fighting battles that private brokerage was [...]

By Victor Lund|2018-05-03T21:24:31-07:00July 30th, 2013|Broker Technology Research, Broker-Agent Information, Main category|Comments Off