Brokers: Total Transparency of Agent Performance & Activity Is Here

Lead management services have been around in some format for years, of course, and many tech companies have been putting a lot of effort into delivering tools that tie the broker, office manager, and team leader.  Agents historically (and still today) are inconsistent at best with responding to online leads (and are usually worse at follow-up). Brokers need to fix this! CRM providers are responding to two trends we see emerging that are changing the landscape of lead management for brokers. The first one is confounding. Agents want syndication and online advertising but only respond to about 1 in 4 [...]

By |2018-05-03T21:24:25-07:00October 11th, 2013|Broker-Agent Information, Main category, Technology Evaluation|4 Comments
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Austin Board of REALTORS Bids Syndication Farewell

Sunsetting services are never any fun, especially services that do not cost the membership any money. That is exactly what the Austin Board of REALTORS® is on a path to do this spring. The ABoR directors released a formal statement this week announcing the plan to sunset the Listhub agreement by April 30th, 2014.  The process for researching this difficult decision is nicely outlined http://www.abor.com/syndication. In June 2012, the ACTRIS committee, which is the MLS of the Austin area, created a Syndication Task Force with a diverse representation of members and brokers. They cited some interesting findings. The decision to syndicate [...]

By |2018-05-03T21:24:25-07:00October 10th, 2013|MLS Insights, Strategic Planning|6 Comments
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Listhub Offers New Terms HAR Agreement

Listhub has finally enrolled the Houston Association of REALTORS® in its listings distribution platform by matching the terms of HAR’s unique needs for listing syndication. Historically HAR has entered into direct agreements with major portals. Houston CEO, Bob Hale spoke briefly about the organization’s strategic shift toward Listhub during our discussion at the Council of MLS meetings in Boise, Idaho. “We track everything so our brokers can maximize their success in online marketing,” said Hale. The Houston Association of REALTORS® pioneered the STAR reports that have long provided their members with detailed reports on listings and leads displayed on HAR.com. What was missing was [...]

By |2018-05-03T21:24:25-07:00October 9th, 2013|Broker-Agent Information, Clients, Main category, MLS Insights|Comments Off on Listhub Offers New Terms HAR Agreement
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Don’t Miss this Webinar on How to Make Your Business Explode with a Lead Generation Program!

Many consumers are looking to educate themselves on the housing market. They often end up on third party sites like Zillow and Trulia to see what listings in their area look like INSTEAD of your own site. WAV Group partner Marilyn Wilson is moderating this RE Technology webinar. This webinar is targeted to real estate brokers. Unfortunately, these sites can provide inaccurate data but time and again consumers head there because it’s the only location that provides them this information. Would you like to learn about an affordable program to attract potential new clients directly to your website, avoiding the [...]

By |2018-05-03T21:24:26-07:00October 4th, 2013|Broker-Agent Information, Clients, Main category, Strategic Planning|1 Comment
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ReTechnology.com Top 5 Articles of the Week

Webinar: Make Your Business Explode with a Powerful Lead Generation Program Many consumers are looking to educate themselves on the housing market. They often end up on third party sites like Zillow and Trulia to see what listings in their area look like INSTEAD of your own site. This webinar will help explain how to leverage your agent or broker site to become your local market's go-to listing information portal that provides accurate information for prospective buyers. Learn how to attain qualified leads that will help your business explode this fall! Date: Tuesday October 8th, 2013 Time: 1 pm Eastern / [...]

By |2018-05-03T21:24:26-07:00October 1st, 2013|Broker Technology Research, Broker-Agent Information, MLS Insights|Comments Off on ReTechnology.com Top 5 Articles of the Week
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CRIS and NORMLS MLS Move to CoreLogic Matrix System

 After an extensive RFP process the Centralized Real Estate Information Service (CRIS) and the Northern Ohio Regional Multiple Listing Service (NORMLS) have chosen CoreLogic's Matrix system as their new MLS platform. CoreLogic's press release follows; IRVINE , Calif., October 1, 2013—CoreLogic® (NYSE: CLGX), a leading residential property information, analytics and services provider, today announced that the Centralized Real Estate Information Service (CRIS) and the Northern Ohio Regional Multiple Listing Service (NORMLS) have entered into a new five-year agreement to license the Matrix™ suite of multiple listing products and services. “The decision to contract with CoreLogic for its Matrix platform was [...]

By |2018-05-03T21:24:26-07:00October 1st, 2013|Main category|1 Comment
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Does Your MLS System Speak In Tongues?

One of the great attributes about conferences is that they set the stage for product releases. Product Managers, Marketing Staff, Developers, and of course Sales People are always working toward releasing a new feature that stimulates Buzz in the industry. Today’s top press release comes from Discover MLS – the MLS system that speaks in tongues. Discover MLS announced today that their product now includes multi-lingual functionality. This will come as a welcome announcement to our friends in Canada, and around the world. WAV Group has worked on projects for aspiring companies wishing to launch MLS service abroad and the [...]

By |2018-05-03T21:24:26-07:00September 30th, 2013|MLS Insights|1 Comment
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Leveraging The Browser

Many software solutions used in real estate today are offered as Software as a Service (SaaS), meaning that they are accessed through a browser or, in some cases, a mobile app. For most companies today, being cross-browser compliant is about as far as they have gone. Advanced companies, mostly those who have the luxury of products released in the past couple of years, have made their browser-based application “responsive” so as to fit naturally into any screen resolution on any browser. Cloud CMA just came out with a browser Bookmarklet that reminded me how many powerful browser features are not [...]

By |2018-05-03T21:24:26-07:00September 25th, 2013|Broker Technology Research, Main category, MLS Insights|Comments Off on Leveraging The Browser
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Listen When Smart People Speak

We all have our opinions about things like productivity and social media. Our own experiences with it along with what we hear and see around us make even the casual observer an expert. But there are actually people who study this stuff, and when they talk about their research, it is worth listening to. Heidi Ambles is the Director of Product Management and Social Software at IBM. She thinks highly of social media and is bullish on the benefits of social collaboration in the workplace. Here are a few statistics that Heidi recently shared during a talk that she gave. [...]

By |2018-05-03T21:24:26-07:00September 24th, 2013|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on Listen When Smart People Speak
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RE Technology’s Top 5 Articles of the Week

Does Your Website Capture Leads or Let Them Get Away? Getting visitors to your site is only half the battle of online advertising. If your website does not convert even the highest quality visitors to leads, your online lead generation efforts are doomed to failure. Your website needs to both engage your visitors with the information they are looking for and ask for their contact information so you can reach out and turn them into clients.  5 Reasons to Use a Virtual Tour In conversation with Tim Denbo of VirtualTourCafe, we asked a simple question: "Why should agents create a [...]

By |2018-05-03T21:24:26-07:00September 23rd, 2013|Broker-Agent Information, Main category, Technology Evaluation|Comments Off on RE Technology’s Top 5 Articles of the Week
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Pilgrims vs. Portals

History tells many stories of long ago that reflect on the conditions of today. I came across a story about the Pilgrims that made me think that in some way, it is similar to the real estate industry and portals. In 1630, a Pilgrim court dealt a nasty blow to one of its settlers. They ordered him to be incarcerated, burned his house, confiscated all of his goods, then ultimately exiled him from America. The Pilgrim’s name was Thomas Morton, and they said that he was a danger to society. Morton went to England and pleaded with the English court, [...]

By |2018-05-03T21:24:27-07:00September 20th, 2013|Broker-Agent Information, Main category, MLS Insights, Our Services, Technology Evaluation|7 Comments
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Why Your World Does Not Want You To Change

Have you ever noticed how the people you are closest too, in personal and business life, are the ones often most resistant to letting you excel, especially if that involves you breaking new ground? That is, they are resistant to you changing in ways that threaten the way they see you and/or the business you work together in every day. In an earlier post, I made the comment that people aren’t resistant to change.  What they are really resistant to, however, is losing control.  That is probably pretty easy for us to accept when we think of ourselves but the [...]

By |2018-05-03T21:24:27-07:00September 20th, 2013|Main category|Comments Off on Why Your World Does Not Want You To Change
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