Trend MLS launches Find from MOVE

It has been about a year now, and Move has successfully launched the Find product into many of the nations’ leading MLSs. In score with this roll out, today Find launched in Trend MLS, serving 15 counties in southern Pennsylvania, New Jersey, and Delaware is the latest MLS to launch the product. You may know that Trend MLS is what industry insiders call a “home grown” system – meaning that they are responsible for programming the MLS software. Owning the code and having programmers on staff means that tighter and more elegant implementations of third party products are possible within the [...]

By |2018-05-03T21:25:18-07:00January 10th, 2012|Main category, MLS Insights|Comments Off on Trend MLS launches Find from MOVE
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New White Paper: What Does The Future Look Like For MLSs?

In this white paper, we explore what the future may look like for MLSs and steps they can take to make sure they position themselves ideally for their market.  It’s not a one-size fits all answer. To download the complete report, click here! MLSs have come a long way over the years and we have seen what were once small, localized operations formed by associations and brokers morph into more and more large regional organizations.  We have seen technology expand at exponential rates with the Internet and with that technology we have seen changes in the real estate market at [...]

By |2018-05-03T21:25:18-07:00January 9th, 2012|Broker Technology Research, Main category, Reports, Strategic Planning|2 Comments
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Why Dominant MLSs are Vulnerable

Today, there are numerous MLSs that have become dominant companies relative to their smaller competitors. In the world of survival of the fittest, one would assume that the large and strong eat the small and weak. But this is not necessarily true. For the purposes of this writing – I am using the term MLS to refer to MLS vendors and Regional MLSs. Most MLSs in the United States grew through merger and acquisition than through organic growth. As these companies began to reach dominant scale, they realized that they could provide agents and brokers quality MLS services more efficiently. [...]

By |2018-05-03T21:25:18-07:00January 9th, 2012|Main category, MLS Insights, Technology Evaluation|1 Comment
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Instanet launches information website about REIS suit

The lawsuit  Instanet vs. REIS and Florida REALTORS has taken an interesting twist this weekend. Instanet launched a public information website about the lawsuit called TransparencyisGood.com. Before I talk about the website, I would add that REIS is not commenting publicly on this matter. In an informal statement they advise the following: “Federal litigation is a serious matter and should never be entered into lightly.  REIS declines to engage in a public debate about legal matters that are best left for the Court to decide.  Anyone interested in reviewing the complete public record, rather than just selected documents, may contact our attorney, [...]

By |2018-05-03T21:25:18-07:00January 8th, 2012|Main category, MLS Insights, Strategic Planning|2 Comments
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Smarter Agent throws arrow at Zillow and others

Brad Bloomberg of Smarter Agent is a fighter, and I like that. He takes a position and battles from his corner of the ring. Today, he released a blog post on their company website goes nose to nose with Zillow, Trulia and REALTOR.com. Given that his company is suing them all for patent infringement (another story) – they will never be friends anyway. But this new war is one about his view of listing syndication. Post Title : Listing Aggregators like Zillow, Trulia and Realtor.com can Erode the Value of your Business. The money quote: ……(syndication) “devalues the business of.. [...]

By |2018-05-03T21:25:18-07:00January 7th, 2012|Broker Technology Research, Main category, Marketing, Sales Advisory, Strategic Planning|3 Comments
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RE Technology Plans Joomla 2.5 Launch

Real estate technology portal, RE Technology (www.RETechnology.com) is working to utilize the benefits provided by the Joomla community to develop their second generation website on the new Joomla 2.5 platform. RE Technology, a business education and product research portal for the real estate industry is among the most visited Joomla websites in the world. Other major companies developing on the Joomla include Tesco, the third largest retailer in the world, Avis, Nikon, Citibank (intranet), and Harvard University. ‘The new Joomla 2.5 is being released this January” says Chris Murtagh, lead developer on the RETechnology.com website. “We are excited to deploy [...]

By |2018-05-03T21:25:19-07:00January 6th, 2012|Main category, Press Releases, Technology Evaluation|Comments Off on RE Technology Plans Joomla 2.5 Launch
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Metrolist Colorado launches new consumer website

Congratulations to Metrolist MLS on the relaunch of their MLS consumer facing website. Looks and works great! Here are the top new features Mobile – Use your smartphone to search the mobile-optimized site. Property Alerts – Property alerts notify you when potential properties become available. Open Houses – Search for local open houses to tour properties first-hand. Home Valuation – Check out your home’s current estimated value. Rentals – A searchable rentals database is coming in early 2012. Visit the website now and let us know what you think http://www.recolorado.com/ Here is a link to articles on launching successful MLS consumer [...]

By |2018-05-03T21:25:19-07:00January 5th, 2012|Main category, MLS Insights|Comments Off on Metrolist Colorado launches new consumer website
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Listing Publishers Are Not Responsible For Your Bad Data

A crazy phone call came my way today from a large third party listing website. It does not matter which one. The person was very concerned that the industry is on a mission to stop brokers and agents from syndicating listings to them. Nothing could be further from the truth. Marketing listings is a fundamental obligation that the listing firm delivers as a service to the seller. Certainly online advertising is a component of fulfilling that obligation. WAV Group has been very outspoken about problems with listing syndication. We have done countless studies that measure the percentages of inaccuracies on [...]

By |2018-05-03T21:25:19-07:00January 5th, 2012|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on Listing Publishers Are Not Responsible For Your Bad Data
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New York Real Estate Group Forges Statewide Stats Partnership with 10K Research

Minneapolis, MN (January 4, 2012) – The New York State Association of REALTORS® (NYSAR) and 10K Research and Marketing are pleased to announce the February 2012 launch of a statewide housing market reporting partnership using combined data from Multiple Listing Services from throughout New York State. […]

By |2018-05-03T21:25:19-07:00January 4th, 2012|Main category|Comments Off on New York Real Estate Group Forges Statewide Stats Partnership with 10K Research
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The First Regional MLS Turns 30

Congratulations to ARMLS (Arizona Regional MLS) who turns 30 this month! ARMLS was the first regional MLS when it was founded in 1982. They will be hosting special events, prizes and celebrations throughout the year. You can view a full calendar of events on the ARMLS 30th Anniversary page. […]

By |2018-05-03T21:25:19-07:00January 4th, 2012|Main category|1 Comment
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The role of Scent Marketing in Real Estate

What does your brand smell like? Perhaps there is no better time than the holiday season to remember that humans have 5 senses (at least) that are used in interacting with all things in the world. As the smell of Christmas trees and holiday cookies linger in our homes and offices, there can be no argument that smell plays a role in marketing. Home Scenting It is not just folklore. Baking cookies and other scent tactics are effective at open houses. Victorian Homes should smell like baking. Ocean front homes should smell like the ocean. Modern city condos should smell [...]

By |2018-05-03T21:25:19-07:00December 27th, 2011|Broker Technology Research, Main category, Marketing|Comments Off on The role of Scent Marketing in Real Estate
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Inman Agent Survey

Inman News is running a survey right now to understand today’s real estate agent. It would be a good idea for you to share this survey with your agents so that you can benefit from the results. http://www.surveymonkey.com/s/freeagent The survey collects baseline demographic data and transaction data to understand how age, location, years in the business, certifications and other profiles of an agent predict behavior, success, and excellence in real estate. Are there differences between NAR members and non-members? Are their differences between Franchises and independent brokerages? […]

By |2018-05-03T21:25:19-07:00December 22nd, 2011|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|Comments Off on Inman Agent Survey
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