Brokers Need to Rethink Their Website Strategy
The three key objectives of delivering integrated tools to agents, highlighting company listings on the broker website, and marketing agents on the broker website are paramount to success...
Will Buyer’s Agents Survive?
Some would suggest that the buyer’s agent may not survive the next 10 years in our industry, but I am bullish on them remaining a vital contributor to real estate transaction services.
Zillow 3D Home Tour is Really Property Panorama
Zillow took a page out of Property Panorama’s playbook by using visualizations to create a 360-degree tour and stitching them together, which they call Zillow 3D Home – and claim it is a 3D tour.
Does Your Website Work for the Visually Impaired?
Zillow is getting sued for being inaccessible to the visually impaired. A lawsuit was filed against Compass too. Are you next?
REAL TRENDS 500 Report Released
This year’s REAL TRENDS 500 REPORT is now released and available for view. The process that Steve Murray has followed in collecting the sales data for the report is rigorous. They collect the data directly from the franchise organizations and directly from independent firms.
Is it Time to Modernize YOUR Brand?
Let’s face it…many of the most well-respected companies in real estate have not spent a lot of time on their logo in a LONG TIME! The industry is besieged with new players with huge marketing budgets and very contemporary branding. While a logo is not everything, it can certainly set the tone and tell others you’re evolving and that your brand is still relevant today.
CoreLogic and Homesnap Join Forces on Integration to Matrix
CoreLogic®, a leading global property information, analytics and data-enabled solutions provider, today announced that it has entered into an agreement with Homesnap
Brokers Need to Weaponize to Combat iBuyer
Who is getting to the listing appointment first? Is it a traditional broker the first call for a listing appointment, or do consumers reach out to iBuyer programs like Zillow, Redfin, Keller Williams, Realogy, OpenDoor, Mark Spain, or others first?
Inside Real Estate’s kvCORE Platform Adds Robust Business Analytics to Help Real Estate Businesses Drive Bottom Line Results
The latest technology enhancements to kvCORE Platform aligns with successful SaaS platforms in other technologically advanced industries
Howard Hanna Real Estate Services Reports Year-End Results
Howard Hanna Real Estate Services released today its results for the year ended December 31, 2018.
Canadian Real Estate Association Taps Lone Wolf as National Transaction Management System
The Canadian Real Estate Association (CREA) announced the launch of Lone Wolf’s Instanet TransactionDesk suite as a member benefit for all Canadian REALTORS®, except for Quebec (who is already on the platform).
Stop focusing on GCI and start Focusing on Success-Driven Activities
There is a lot of noise in real estate right now – brokerages are worrying about a host of external factors beyond their controls - Compass and its latest set of acquisitions, whispers of a recession, bad weather keeping buyers away from Open Houses etc. While we always have to keep our eye on the industry and economy, it’s more important to keep your eye on something much closer to home that you CAN control that WILL have a REAL impact on your business. Many brokerages closely watch transaction closings and Gross Commission Income (GCI). Both are very important metrics, [...]