Broker Technology Research Archives

Zillow brings 1.2M listings out of the shadow

Since the housing market crash, there has been lots of discussion about shadow inventory. These are properties that are in bank foreclosure or pre-foreclosure that are making their way onto the market. Up until now, this inventory has been slowly released - perhaps strategically by banks who want to contain loss exposure - but more likely as a result of the slow process for foreclosure across America. The only thing slower than a bank's decision making process is the US Court system. Last week, Zillow - one of the three leading search portals in America began to display 1.2Million listings. [...]

By Victor Lund|2018-05-03T21:24:49-07:00October 29th, 2012|Broker Technology Research, Main category|3 Comments

MLS Listings to host Broker Summit

Broker Symposium: Engaging the New Consumer Techmart Santa Clara | November 2, 2012 When: Friday November 2, 2012 from 8:30 AM to 12:00 PM PDT Where: Techmart Santa Clara 5201 Great America Parkway Santa Clara, CA 95054 Get Driving Directions Add to my calendar Dear Myra, Please join us Friday, November 2 for a series of panel discussions centered on the new consumer, featuring local real estate media, top producing brokers and leading industry best practices consultants and of course, the target market itself. Event emcee: Robert Bailey, Bailey Properties 2012 Chairman, MLSListings Inc Hear directly from buyers [...]

By Victor Lund|2018-05-03T21:24:49-07:00October 22nd, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Press Releases|Comments Off

Howard Hanna enters Michigan Market

At a joint press conference held in Ann Arbor, Michigan this afternoon, Howard Hanna Real Estate Services announced that Edward Surovell Realtors of Ann Arbor, Michigan has become part of the Howard Hanna family of real estate. Surovell is one of the largest real estate companies in Michigan and was #1 in homes sold last year in Southeastern Michigan. As Surovell joins Howard Hanna Real Estate Services, it becomes part of the 4th largest real estate company in the United States and the #1 home seller in PA and OH, with almost $6 billion in volume and 34,292 transaction sides [...]

By Victor Lund|2018-05-03T21:24:49-07:00October 19th, 2012|Broker Technology Research, Main category, Press Releases|Comments Off

ListHub’s API and Golden Ruler Report Helps a Broker

There are all kinds of reasons why a company wants analytics on the performance of their online marketing. Listhub provides this service to brokerages that use their syndication services. The fee for the service is typically just a few dollars per month per agent, but it will track where your listings appear online – for better or for worse. WAV Group has gained an appreciation for the reporting by reviewing MLS level reports that show a federated view of all listings syndicated in the market through Listhub. I will be using these reports in my upcoming talk at the Colorado [...]

By Victor Lund|2018-05-03T21:24:50-07:00October 5th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Suveys and Research|Comments Off

WAV Group Publishes Study Showing that Local Real Estate Brokerage Websites Offer the Most Complete, Accurate and Timely Information About Homes for Sale

October 3, 2012—The WAV Group today published the results of an independent study of 11 major markets that found local real estate brokerage websites give consumers the most complete, accurate and timely information about homes for sale. The study evaluated sites from three local brokerages with real estate agents who help consumers buy and sell homes, comparing listing search results to those found on two national portals, Trulia and Zillow, which operate almost exclusively online. In the markets analyzed, the study concluded: Local real estate brokerage sites display 100% of the agent-listed homes for sale compared to about 80% for [...]

By Victor Lund|2018-05-03T21:24:51-07:00October 3rd, 2012|Broker Technology Research, Main category, MLS Insights, Press Releases, Reports|25 Comments

Leveraging Business Intelligence and Predictive Analytics

I am a big fan of client servicing portals that leverage full MLS data rather than IDX data. The key here is that the consumer can see the full compliment of business intelligence powered by the MLS. Clearly, days on market, price changes over time, and recent sales history in the area are the fundamental elements of understanding listing price. Market Analytics are really helpful in informing predictions on what will happen in the near term for hyper local markets and hyper refined property attributes. If days on market for a 2 bedroom condominium in a building in San Francisco [...]

By Victor Lund|2018-05-03T21:24:51-07:00October 1st, 2012|Broker Technology Research, Main category, MLS Insights|5 Comments

Your company is a mess and that’s ok
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Your company is a mess and that’s ok

Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category, Product Management, Strategic Planning

Your company is a mess and that’s ok

If you look around your business and recognize a mess, everything is probably working a lot more smoothly than you imagine. It sounds counter intuitive, but companies that are progressive and evolutionary are likely to have many things left undone. Here are three things that you are likely to recognize in your company that are unseemly, but good. Wrong People There is no such thing as a perfect business team. When you evaluate your team, you will recognize that they all have strengths and weaknesses. Everyone is always working on improvement in some area of their professional responsibility. In today’s [...]

By Victor Lund|2018-05-03T21:24:52-07:00September 17th, 2012|Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category, Product Management, Strategic Planning|Comments Off

The funny economics of public companies

Zillow has a market valuation of over $1B. They are authorizing 3.5 Million more shares and raising north of another $140 Million-ish in cash (they can sell up to 4 million shares if they have heavy demand, and their stock is around $42 to $42 per share). It is amazing stuff. Smart stuff. With that kind of cash, Zillow can take strong positions in any area of the real estate industry that interests them: Buy a national brokerage, buy a national MLS vendor, buy leading companies that provide any number of agent or broker services, etc. Cash is King - [...]

By Victor Lund|2018-05-03T21:24:52-07:00September 10th, 2012|Broker Technology Research, Main category|2 Comments

Homes.com partners with newspapers

Following in the path of Homefinder, Trulia, and Zillow, the Nation's 4th largest portal - Homes.com has announced that they are seeking to partner with Newspapers to offer online property search. Moreover, they are offering this service to Newspapers for free, in line with others. The new twist is that Homes.com seeks to leverage the relationship that Newspapers have with advertisers to develop a sales channel for their other products. The announcement of the new strategy is coupled with the launch of their first newspaper partner. In this case, it is actually an announcement of a partnership with 50 newspapers [...]

By Victor Lund|2018-05-03T21:24:53-07:00September 9th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|Comments Off

What is a participant

NAR published revised guidelines this year that outline the definition of a Participant in the MLS. It is a long description, so I will put it at the end. One key element is that the mere possession of a broker's license is not sufficient, the broker must actively endeavor to make or accept offers of cooperation and compensation with respect to properties of the type that are listed on the MLS. If you are an NAR affiliated MLS, you probably have already adopted this language and amended your rules and regulations. Some MLSs go further. They require the broker to take training. Some state [...]

By Victor Lund|2018-05-03T21:24:53-07:00September 4th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|Comments Off

Move buys Tigerlead Solutions

Move, operators of Realtor.com, AOL Real Estate, and MSN Real Estate, Listhub, Top Producer, is growing through acquisition as they announce their purchase of Tigerlead. Presumably, Tigerlead will be alternative product with similar functionality to Top Producer. The company was purchased for $22 Million. The executives from TigerLead Solutions will be joining the Move management team, strengthening their already deep bench of experts who understand how to attract, convert, cultivate, and close online home buyers and sellers. Existing Tigerlead customers will benefit from MOVE's consumer traffic that will fill lead funnels. Here is the Move Buys Tigerlead press release. "Move has long [...]

By Victor Lund|2018-05-03T21:24:53-07:00September 4th, 2012|Broker Technology Research, Main category, MLS Insights, Press Releases|Comments Off

The Unproductive Agent Exposed

In today’s Real Trends eMail update, Steve Murray talks about an important topic for REALTOR Associations and Brokers – the unproductive agent. The unproductive agent is both a blessing and an anchor on our industry. However, taking advantage of the unproductive agent may be a great source of new business for an emerging business model in real estate brokerage. The unproductive agent is a great source of revenue. Lets face the reality – without the unproductive agent paying dues to REALTOR Associations, the Associations would fail, or at least be delimited. The nation’s largest trade association, which does the most [...]

By Victor Lund|2018-05-03T21:24:53-07:00August 31st, 2012|Broker Technology Research, Broker-Agent Information, Main category|Comments Off