Upstream Adjusts and Improves

WAV Group has played a humble role in the evolution of Upstream from a concept to where it is today. The effort has been shaped by the deep involvement of leading technologists from across the brokerage and franchise community. This week, we have been pummeled by questions arising out of their recent announcement during the 2017 Midyear REALTORS LEGISLATIVE MEETINGS & TRADE EXPO in Washington D.C. Upstream is a bright concept for improving data management in real estate today. If you understand the laws of America, you understand that Licensed Real Estate Brokers supervise agent and consumer real property transactions [...]

By |2018-05-03T21:22:47-07:00May 31st, 2017|Broker Technology Research, MLS Insights|0 Comments

New! FREE RESO Marketing Toolkit!

Help brokers understand how RESO standardized data delivered via the RESO Web API will help them bring new technology solutions to market and differentiate their messaging, lead gen, market statistics and green marketing. Thanks to MLSs across the country who have done a great job of embracing the Real Estate Standards Organization, the RESO Data Dictionary and RESO Web API. Today, 93% of all REALTORS® in America work with MLSs that are RESO Certified. Congratulations! In practical terms that means that brokers can now improve their ability to capture leads, save searches across multiple devices, promote green properties and take [...]

By |2018-05-03T21:22:49-07:00May 25th, 2017|Broker Technology Research, Marketing|0 Comments

Pacific Union Delivers On International Reach

WAV Group has been studying broker website effectiveness for more than a decade. One area of interest is global reach. When we look at Google Analytics, we study traffic to understand the level of visibility that brokers are achieving for their websites internationally. Over the past 12 months, Pacific Union International has been living up to their name by expanding their international reach. Driving International Reach International reach has largely been a listing tool in real estate. Even in global cities like San Francisco, Los Angeles, Chicago or New York, we see that 85% of buyers come from the immediate [...]

ELM STREET TECHNOLOGY ANNOUNCES STRATEGIC ACQUISITION OF CONSOLIDATED KNOWLEDGE

May 23, 2017 – Greensboro, NC – Today, Elm Street Technology (EST) announced the acquisition of Consolidated Knowledge, a technology platform provider to the residential real estate and multi-family industries. This acquisition is the next step in EST’s ongoing efforts to consolidate the real estate industry’s leading technology and marketing service providers. Today’s announcement is the latest in a series of strategic moves EST has made in recent months to create a portfolio of marketing and technology products and services that, when integrated, offer a single technology solution providing lead generation to client retention services for agents, teams, brokers and [...]

Help your Brokers Improve their Marketing with RESO Standards

MLSs have done a great job of embracing the Real Estate Standards Organization, the RESO Data Dictionary and RESO Web API. Today, 93% of all REALTORS® in America work with MLSs that are RESO Certified. RESO volunteers have worked tirelessly for years to get us to this stage.  MLSs have done the hard work to make RESO data standards available to their members and technology partners. We’re on the cusp of greatness with RESO. While just about all brokers in America can leverage RESO standards on their website, CRM and other marketing solutions now, very few are aware of the [...]

Fixing Real Estate with People and 2.0 Technology

In Colorado there’s a modern brokerage called 8z Real Estate that has become known for its collaborative work environment and home to top producing teams that support one another. And despite all the competition – after all it is in RE/MAX’s backyard – it’s become a dominate player on Colorado’s Front Range. Most recently, 8z Real Estate garnered the attention of The Denver Post, which selected Boulder-based 8z Real Estate as the “Top Workplace” of 2017 for midsize companies in Colorado. And 8z and its founder Lane Hornung were also recently profiled in a Colorado Business Magazine story “8z Real [...]

Building a Seller Lead Funnel

In a conversation yesterday with a large brokerage firm, we discussed a $250,000 online ad campaign that was directed at generating buyer leads. If the vendor had not quoted a $100k price increase over the previous year, the client would have simply stroked the check for $150k without a meeting, as they had done over the past 13 years. The massive price increase caused them to rethink. What came out of the conversation was a brainstorm for innovation around developing seller leads. The brokerage supports and coaches agents around the common stuff – door knocking, farming, telemarketing, etc. What can [...]

CoreLogic Hires John Chipman

WAV Group are pleased to announced that John Chipman has joined the CoreLogic Team. Read the full press release from CoreLogic below. It is my pleasure to announce that John Chipman has joined CoreLogic® as a strategic account executive with a focus on real estate brokerage. John has been working with real estate brokerages dating back to his start with Homestore in 1999. Over the years he has become an expert at understanding the operational need of brokers in areas of online marketing, digital marketing, websites, CRM, and big data. John will be responsible for CoreLogic large broker and franchise [...]

5 Steps to an Impactful and Effective Strategic Plan

by MARILYN WILSON on APRIL 28, 2017 We’ve all been involved in those strategic planning sessions where you get locked in a room, hold hands, sing Kumbaya, feel really excited for about 3 days and then everyone goes back to doing everything the same old way they did before the session. They are a total waste of time. I call those sessions “Forced Family Fun”. They give strategic planning a bad name. Let’s talk about a way to make the time and effort put into a strategic plan that will actually MAKE A DIFFERENCE for your organization. I’ve been facilitating [...]

Clareity Announces New Event For RE Developers and Tech Pros

SCOTTSDALE, Ariz. – April 27, 2017 – Clareity is excited to announce a new event for the real estate industry: {Integrate}: The Developer’s Workshop. This first-ever, immersive conference is designed for the technical contributors in the industry including developers, coders, engineers, IT professionals, and others interested in real estate technology. This one-day workshop will take place June 1st, 2017 in Scottsdale, Arizona at the Scottsdale Plaza Resort.Speakers will include world-class talent in and outside of Clareity. One featured keynote, Mike Stowe, has built software at Constant Contact, Mulesoft, and Tigera and recently spoke at API:World. Hear Stowe share advice and best practices on [...]

Brokers Can Now Freely Use This Old House Video for Website Content

WAV Group will be hosting a free informational webinar next Tuesday 2nd May at 10am PST (register here) to provide information about the new offer from This Old House to allow brokerage firms to display their award winning video content at no charge. Brokers have been benefiting from video publishing on their listing pages and community pages for years – but the process of getting fresh, high production quality video has been painful and expensive. This Old House is seeking to drive video views on their content and is partnering with brokers to achieve that objective. It’s great for brokers [...]

By |2018-05-03T21:22:52-07:00April 25th, 2017|Broker Technology Research|0 Comments

Bigger Conferences Are Not Better

The real estate industry is going strong. It is healthy and vibrant, full of bloom and experiencing exciting change. As agents, brokers, MLSs, franchises and tech firms explore a deeper understanding of the industry’s best practices, they look to conferences to gain insights and meet the people that are powering new ideas. Conferences are good, and we attend a lot of them. Our annual conference tour includes two NAR conventions, two Inman Connects, CMLS, two RESO conferences,T3, RIS Media, and a variety of franchise, state AOR, Leading RE, The Realty Alliance, 1000Watt, Clareity, and large AOR or MLS events. Yup [...]