Raising MLS User Intelligence with MLS Drip Training

All MLS systems are pretty easy to use. Without any training, even a new real estate professional should be able to access the MLS and use its core features like search and add/edit listings. Watching a new agent log into the MLS is a great way to measure the ease of use. Try it sometime. Raising MLS user intelligence is a goal of every MLS organization. When WAV Group performs MLS user satisfaction surveys we learn that a large problem is that MLSs provide services and features that many users don’t know about. We did a survey last year for [...]

By |2018-05-03T21:23:57-07:00October 15th, 2014|Main category, MLS Insights, Our Services|Comments Off on Raising MLS User Intelligence with MLS Drip Training
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Broker Back Office Powered By MLS

MLSs have taken a relentless beating by large brokers over the last year.  The message was clear, help us! Brokers are fighting for their lives in a technology cold war where they see everyone as a co-petitor.  Third party sites are co-petitors in attracting consumers to property search websites. MLS consumer sites are sometimes co-petitors too. Obviously, other brokers are co-petitor's, especially when it comes to the paradox of the MLS services vs. brokerage services. For many brokers today, it is hard to know who is your friend and who is your enemy. It begs the question, “why can’t we [...]

By |2016-07-02T05:20:10-07:00October 9th, 2014|Broker-Agent Information, Main category, MLS Insights|2 Comments
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Welcome David Mele, Homes.com President

WAV Group has a strong working relationship between many portal operators and the brokers and MLSs we support. Homes.com is among the largest portals in real estate and among the top providers of a franchise, MLS agent, and broker tools in real estate. Last week, Homes.com announced that David Mele was appointed the President of Homes.com. Previously, Terry Slattery was responsible for Homes.com business and the ForRent businesses. Homes.com effectively split the job in half and brought in David Mele to head up the Homes.com unit. Mr. Mele has worked for Landmark’s Dominion family of companies for a long time [...]

By |2018-05-03T21:23:58-07:00October 6th, 2014|Main category, MLS Insights|2 Comments
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CMLS Wrap UP

The Council of MLS held their annual conference in California last week. It was most well-attended show in its history. They did a great job of blending outside perspectives from leading technology firms with MLS-to-MLS sharing. Kudos to the CMLS board of directors and the California Regional MLS led by Art Carter and their staff who were the hosts. It may be the most well-run conference in real estate. Even the vendors were happy, especially those on the innovation track. My understanding is that the legal meetings went really well. SourceMLS is off to a great start. And, the message [...]

By |2018-05-03T21:23:58-07:00October 1st, 2014|Main category, MLS Insights|Comments Off on CMLS Wrap UP
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Today’s News Summary

News represents change in real estate. It also represents staying the course. There were lots of both today. Not knowing what to expect, the industry unloaded today. Bullets were flying everywhere. The MOVE acquisition by News Corp was the headline - If you look at our post on it, we have added the letter that NAR sent to the membership, the letter that MOVE sent to the industry, and the press release. Taking the temperature on this, it is probably a good thing. The only big concern is that REA group from Australia has investments in the top 3 portals [...]

By |2018-05-03T21:23:58-07:00September 30th, 2014|Main category, MLS Insights|Comments Off on Today’s News Summary
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News Corp buys MOVE operators of Realtor.com

And so it goes. Move, the operators of the National Associaton of REALTORS portal called Realtor.com have agreed to sell the company to News Corp in an all-cash deal valued at $950 million. MOVE's board of directors were swift to approve the offer, representing a 36% bump in the value of the company. News Corp owns other real estate assets including The Wall Street Journal ( a popular spot for luxury property advertising) and Australian real estate portal - realestate.com.au (part of the REA Group). REA Group will apparently pay for 20% of MOVE, and News Corp will pay the [...]

By |2018-05-03T21:23:58-07:00September 30th, 2014|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Press Releases|Comments Off on News Corp buys MOVE operators of Realtor.com
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The Lasting Value of Knowing What Your Customers Are Looking for 

The Case for Measuring Customer Satisfaction Regularly MLSs are monopolies right?  They OWN their territory so they don’t have to worry about customer satisfaction.  Few in the industry would ever agree to this statement but in reality, many act as though they are a monopoly – not paying close attention to what their customers are asking for.  Can you honestly say you know what your MLSs strengths and weaknesses are?  Do you know what frustrates your customers or how you might hinders them from selling real estate as effectively as they could?   Do you occasionally get a board member that [...]

By |2018-05-03T21:23:59-07:00September 23rd, 2014|Broker Technology Research, Main category, MLS Insights, Our Services|Comments Off on The Lasting Value of Knowing What Your Customers Are Looking for 
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SourceMLS launches as the seal of approval and accuracy

The sourceMLS™ initiative is set to launch next week at the Council of MLS meetings in Huntington Beach, CA and I am excited! If you are displaying a listing from the MLS, you can display the sourceMLS Logo. It’s that simple. Think of it as the Good Housekeeping Seal of Approval. This is a no-frills way for every listing agent, every listing broker, and every MLS to finally identify the value of a listing to the consumer. There is not a day that goes by when a consumer is not bilked by dozens of inaccurate, incomplete, expired, or just flat [...]

By |2018-08-12T08:45:19-07:00September 19th, 2014|Main category, MLS Insights, Technology Evaluation|2 Comments
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Allre Causes Brokers To ReThink Strategy

The FSBO dam just sprouted another leak, and brokers better pay attention. If you have not heard about Allre, you better watch the video below right now. It is a collaboration between banks like Prime Lending, Home Insurance providers, home warranty companies, and even a lock box vendor to facilitate FSBO sales. The fee to the consumer is ZERO – nothing. There are no brokerage services at all, so they completely surpass all RESPA regulations. It is 100% FSBO. The only thing that will sit between Allre and success is venture capital. If they attract enough venture capital to attract [...]

By |2018-05-03T21:23:59-07:00September 18th, 2014|Broker Technology Research, Main category, Marketing, MLS Insights|6 Comments
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MOVE acquires Point2 Syndication Contracts

It looks like MOVE, operators of Realtor.com have taken a stride that is not altogether different from the success that Zillow is garnering with their acquisition strategy. MOVE is doing their best to control the pipelines that deliver advertising to portals in the United States. MOVE already owns Listhub, the largest syndicator of listing content. Now they pick up their nearest competitor - Point2 - much in the same way that Zillow picked up Trulia. The biggest difference, beyond taking out a competitor, is that they will removing a layer of duplication of listing syndication. Spencer Rascoff of Zillow describes [...]

By |2018-05-03T21:24:00-07:00September 4th, 2014|Broker Technology Research, Main category, MLS Insights, Press Releases|Comments Off on MOVE acquires Point2 Syndication Contracts
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Agents Love MLS Newsletters

When RE Technology was founded by WAV Group partners in 2010, the goal was to provide an information resource inside the MLS system that would sharpen agent understanding of technology in real estate. We will forever appreciate MRED, MRIS, MLSListings, and MFRMLS for introducing the first 100,000 users to the service. Today, 91 MLSs and over 700,000 users have access to RE Technology as a member benefit. Because technology companies sponsor the service, there is never charge to the MLS or the broker or agent. The concept behind RE Technology is to support MLSs at delivering insightful information about technology [...]

By |2018-05-03T21:24:00-07:00September 3rd, 2014|Main category, Marketing, MLS Insights|1 Comment
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Another Broker-Governed MLS Gets RESO Certification

Perhaps its just because, or happenstance, or not. But MLSListings, based in the heart of the Silicon Valley in California, is the second MLS in the nation to join MRIS in RESO Server Certification. Like MRIS, MLSListings is a broker governed MLS. In truth, the title of the article was drafted to get you to read this article. The fact is that MRIS and MLSListings, along with many of the COVE Group MLSs repeatedly lead the industry in adopting best practices. Its in their DNA. And yes, Anne Bailey does a great job facilitating the COVE group and both of [...]

By |2018-05-03T21:24:00-07:00September 3rd, 2014|Main category, MLS Insights, Strategic Planning, Technology Evaluation|Comments Off on Another Broker-Governed MLS Gets RESO Certification
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