Tech Partners on Brokerage Strategic Planning Team
In the dynamic realm of real estate, the integration of technology plays an increasingly pivotal role in shaping strategic initiatives for brokerage firms.
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In the dynamic realm of real estate, the integration of technology plays an increasingly pivotal role in shaping strategic initiatives for brokerage firms.
Today, it is more important than ever that the real estate industry nurtures and protects its best and brightest staff executives. We need people that are thoughtfully helping the industry navigate the uncertain waters we are swimming in right now. I have noticed an alarming trend, though, counter to this need. In the past year or so, many progressive Association Executive leaders have been dismissed without cause, advance notice, or well-documented justification. It seems as though as the market has gotten tougher the number of firings has increased. This alarming trend made me think about a few things that may be lacking in training and governance orchestration we may want to consider.
By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 29 REAL AI is a human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. We post a new edition every Friday, and our free newsletter is delivered to your inbox every Monday. Joining the AI image generator movement Have you noticed that the photo or image atop your favorite news story or feature often is crediting Midjourney? Chances are it used to say Adobe Stock, Getty Images, or a similar paid licensing image site. You will still [...]
The latest Association addition to North Carolina Regional MLS moves the organization beyond the walls of their state and opens them up as one of the MLSs gaining traction in the formation of Southeast MLS collaborations. They are arguable one of, if not the fastest growing MLS in the country when measured by the addition of new Associations and moving beyond contiguous markets. When examining their meteoric expansion, I observed a few lessons that can be leveraged by other markets to deliver brokers the broader data access they are demanding. In my opinion there are five key reasons NCRMLS is successfully expanding to support its brokers and the agents and clients they serve:
The application allows the consumer to manage the systems of homeownership from essential home appliances, getting reminders about preventative maintenance or accessing home-pros curated by the agent (or backed up by business listings).
With the removal of compensation from the mls. Data quality is becoming an even more important benefit of MLSs. It’s not enough to just let your MLS customers self report on issues. MLSs need to consistently curate more comprehensive, accurate and timely real estate data insights to reinforce their core value proposition
By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 28 REAL AI is a human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. We post a new edition every Friday, and our free newsletter is delivered every Monday. AI from RPR creates market trend video scripts Video for real estate agents has presented a conundrum since YouTube launched nearly two decades ago. Agents know the power of video, but most efforts have focused on posting listing videos that get very few buyer clicks. Even though YouTube [...]
MLSs mistakenly refer to their customers as members. They are NOT members. MLSs are not trade associations. They are technology companies. Have you ever heard Verizon, Apple or AT&T call their subscribers – “members”? Have you ever Starlink or Spectrum call their paid subscribers – “members”? These subscription-based technology companies think of every one of their paid subscribers as customers. They understand that every one of their customers has a choice to pay for their services or not so they continually focus on how to retain their customers
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INSIGHTFUL speakers who deliver. UNPARALLELED INSIGHTS FEATURED SESSIONS FOR BROKER FORUMS Never Waste A Good Crisis Gain valuable insight into how the smartest brokers leverage times of turmoil to gain unfair market share while others are paralyzed with fear and doubt. Discussion Points: Affordable ways to create a streamlined, effective brokerage Meeting the needs of your agents, clients and prospects Investing in growth programs, processes and training Your Speaker: Victor Lund WAV Group, CEO Raising the Stature and Profitability of Buyer’s Agency Transparency is the key to establishing your [...]
By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 26 REAL AI is a human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. We post a new edition every Friday, and our free newsletter is delivered every Monday. AI tech must stop overpromising and underdelivering The AI hype machine has been feeling like a runaway train lately. Fortunately, a few folks are opting to take the emergency break to slow things down. Let's look at a few examples: ChatGPT pauses voice features OpenAI first announced its [...]
By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 25 REAL AI is a human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. We post a new edition every Friday, and our free newsletter is delivered every Monday. Update on AI in real estate from NAREE This week at the National Association of Real Estate Editors (naree.org), Jason Hidalgo of the Reno Gazette-Journal hosted a panel discussion on “Nearing the Inflection Point: Artificial Intelligence and Housing.” Featured panelists included Zillow AI expert Ondrej Linda; Tech-pert Glenn [...]