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24 09, 2014

Trulia Weekly Update Is Released

By |2018-05-03T21:23:58-07:00September 24th, 2014|Main category, Technology Evaluation|Comments Off on Trulia Weekly Update Is Released

I don’t really know if this is just something that Trulia is testing or if this is something that they rolled out system-wide, but I received a lovely real estate update this morning It is not a heavy piece, but it certainly popped into my inbox 18 New Listings, 2 open houses, 9 price reductions, download the mobile app, home value lead capture and median sales price. Aside from my first impression of the execution being very positive, it made me wonder…… Where else would this type of daily email be a practical way to touch professionals or consumers? For [...]

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23 09, 2014

And the Lead Goes Round and Round

By |2018-05-03T21:23:59-07:00September 23rd, 2014|Broker-Agent Information, Main category, Marketing|Comments Off on And the Lead Goes Round and Round

I had a rather interesting conversation about lead management and lead sales today. The story went something like this. A broker enhances listings and purchases zip code leads from a portal. The broker believes that there is some form of exclusivity on the leads generated through the system in so far as the lead is only distributed once. In his case, he distributes the leads as they come into one of his agents. To test the system, the broker had a staff member go to the publisher site and generate a lead. The lead came through to the broker as [...]

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18 09, 2014

Allre Causes Brokers To ReThink Strategy

By |2018-05-03T21:23:59-07:00September 18th, 2014|Broker Technology Research, Main category, Marketing, MLS Insights|6 Comments

The FSBO dam just sprouted another leak, and brokers better pay attention. If you have not heard about Allre, you better watch the video below right now. It is a collaboration between banks like Prime Lending, Home Insurance providers, home warranty companies, and even a lock box vendor to facilitate FSBO sales. The fee to the consumer is ZERO – nothing. There are no brokerage services at all, so they completely surpass all RESPA regulations. It is 100% FSBO. The only thing that will sit between Allre and success is venture capital. If they attract enough venture capital to attract [...]

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11 09, 2014

Midyear Broker Website Benchmarks

By |2018-05-03T21:23:59-07:00September 11th, 2014|Main category, Marketing, Technology Evaluation|1 Comment

WAV Group just completed providing our broker clients with a review of their Google Analytics for September. Something rather remarkable happened this month that has confirmed a strategy that we have long suspected, but have not had enough data to confirm. Virtual Tour Videos Drive More Traffic Than Listing Syndication on Broker Websites. Quite a number of WAV Group broker clients have been publishing automated virtual tours to YouTube for a few years now. They are using vendors like Property Panorama, RealBiz, Virtual Tour Café, Imprev, VHT or some other solution. We do not endorse any product over another but [...]

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28 08, 2014

MyOnlineYardSign Attacks MLS IDX Policy

By |2018-05-03T21:24:00-07:00August 28th, 2014|Broker-Agent Information, Main category, MLS Insights|3 Comments

Generally speaking, real estate business media companies write a pretty respectful commentary regarding the well-developed MLS IDX policy. Sure, the policy is a living document and the MLS Policy Committee is an open forum for clarifying the policy and amending it from time to time. But generally, it is a well adopted program that publically exemplifies cooperation among brokerage firms. Today, Travis Saxton of Real Trends promoted a product called MyOnlineYardSign. The product allows real estate agents and brokers to put contact information and the company logo on their photos for free. Watermarking of this type has been around for [...]

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25 08, 2014

Who Syndicated My Listings?

By |2018-05-03T21:24:01-07:00August 25th, 2014|Broker-Agent Information, Main category, MLS Insights, Technology Evaluation|Comments Off on Who Syndicated My Listings?

We have learned over the last half-decade of doing listing syndication that it is complicated, especially for firms that have multiple offices, multiple associations, multiple MLSs, and possibly a franchise or network. We call this overlapping syndication disorder and the existence of this disorder can lead to syndication fraud. Last month, Amy Gallagher of Century 21® Hometown Realty in California encountered a fraud attempt that was blocked by ListHub. This is an important component of our service that you may not be aware of. Gallagher’s firm participates in three primary MLSs along the central coast of California and is also [...]

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12 08, 2014

Greater Alabama MLS Chooses ListTrac for Seller Reports

By |2018-05-03T21:24:02-07:00August 12th, 2014|Main category, Press Releases, Reports|3 Comments

  Greater Alabama MLS and ListTrac put out a joint press release that you will find below. ListTrac is free, which makes it an attractive product for any MLS. We are keeping a close eye on them to see how it goes. Today, the voice of real estate seems to be the publisher sites - nobody is counting the traffic in the MLS or IDX sites. However, we know from looking at MLS activity, auto-email, MLS consumer website traffic, and, IDX site traffic that - if measured, equates to some significant consumer listing engagement. Under NDA, WAV Group has seen [...]

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15 07, 2014

Consulting Minds Think Alike

By |2018-05-03T21:24:03-07:00July 15th, 2014|Main category, MLS Insights, Our Services, Strategic Planning|1 Comment

On the eve of publishing a WAV Group paper on listing syndication, consulting firm Clareity Consulting published a paper on the same topic days ahead of us. They did a great job on their paper and Victor Lund considered delaying or eliminating the WAV Group paper from publication. But a read of both papers is probably healthy for today’s real estate brokers, MLSs, and publishers. Clearly, listing syndication remains an abrasive business struggle in real estate. Both Clareity and WAV Group address syndication issues with clients every day – which is certainly what prompted both firms to independently publish papers [...]

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26 06, 2014

Howard Hanna Promotes 5700 REALTORS on Realtor.com

By |2018-05-03T21:24:04-07:00June 26th, 2014|Main category, Marketing, Strategic Planning, Technology Evaluation|6 Comments

Today’s real estate broker faces some difficult decisions when it comes to online advertising. The choices are often predicated upon what your competition is doing; what sellers demand; traffic and leads generated by your website or franchise website; website owner terms of use; who gets the lead; who pays – agent or broker. It is really quite a mess. It is so bad, that many large firms have walked away from it entirely and leave it up to the agent. Other firms have taken the proverbial bull by the horn and worked hard to market listings online is a very [...]

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13 06, 2014

Coming Soon Listings On Zillow

By |2018-05-03T21:24:05-07:00June 13th, 2014|Main category|3 Comments

The cat is out of the bag. Zillow has gone where no MLS has gone before. They have embraced the broker and agent demand for pre-marketing listings. They are entering a place where Zillow will have listing content before listings become available. Consumers are going to love it, brokers and agents are going to love it, and MLSs are going to hate it. The program is called Coming Soon, and allows brokers and agents to market listings on Zillow up to 30 days before publishing it in the MLS. Clean lines and business rules are the cornerstones of the MLS [...]

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7 05, 2014

Third Party Site or MLS? Why not both?

By |2018-05-03T21:24:12-07:00May 7th, 2014|Main category, MLS Insights, Our Services, Technology Evaluation|2 Comments

MLSs, with their consumer-facing websites, long to find ways to make their sites more engaging, attracting more visitors and ultimately more exposure to their member’s listings. The Houston Association of REALTORS®, arguably one of the most progressive and gutsy Associations in America today, has done it again.  They have become the first MLS consumer site in America to allow listings from brokers around the state of Texas via Listhub. Listing syndicator ListHub will feed listings to public-facing websites operated by multiple listing services, and the Houston Association of Realtors is the first to sign up for the new program, which [...]

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7 05, 2014

The Right and Wrong of Broker Data

By |2018-05-03T21:24:12-07:00May 7th, 2014|Broker-Agent Information, Main category, MLS Insights, Our Services|3 Comments

There is a lot of confusion about real estate listing data today. I believe that the confusion is the cause of agitation that pits technology companies, consumers, real estate agents, pundits, MLSs, Franchises, and Associations of REALTORS against one another. For many, there is a belief that the listing data is free and access should be provided to all. The reality is that the listing data is legally bound to the real estate listing broker who is the custodian and responsible party for that data. Being a custodian, or the responsible party has nearly boundless latitude and altitude. Today’s real [...]

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