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23 01, 2014

Brokers Should Update Their Contracts Now!

By |2018-05-03T21:24:18-07:00January 23rd, 2014|Broker-Agent Information, Main category, MLS Insights|1 Comment

Brokers and agents can protect their online reputation with a small change in their contracts with consumers and terms of use on their websites. If you have not taken a look at the HomeActions newsletter recently, you should. They write consumer articles that brokers or agents can send as newsletters or blog posts to their customers. It is one of my favorites. In today's issue, they talk about the potential liability that a consumer may face if they publish a negative review about a service provider. In essence, companies are requiring customers to agree not to publish any negative remarks [...]

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12 01, 2014

Your MLS Technology Business Rules – Bet You Don’t Know Them!

By |2018-05-03T21:24:19-07:00January 12th, 2014|Main category, MLS Insights, Our Company, Our Services, Strategic Planning|Comments Off on Your MLS Technology Business Rules – Bet You Don’t Know Them!

I have worked with hundreds of MLSs around the world and been personally involved in over 100 installations and/or conversions and one thing I have discovered over the years is a little-known fact.  MLSs don’t know the business rules that are built into their MLS systems to control their data, member access and overall permissions and MLS vendors have never created a way for you to see them! When you consider the complexity of our MLS systems today this is both understandable on one level and really inexcusable on another.  Unfortunately, this lack of knowledge usually comes to light when [...]

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23 12, 2013

Will 2014 Be a Break Out Year

By |2018-05-03T21:24:20-07:00December 23rd, 2013|Broker Technology Research, Main category, MLS Insights, Strategic Planning|Comments Off on Will 2014 Be a Break Out Year

For the last half of a decade, the real estate industry has taken blow after blow. Through grace, we have recovered as an industry and that has a profound impact on homeowners and REALTORS® alike. The number of families losing their home to foreclosure has reset to reasonable levels. WAV Group facilitated nearly two-dozen strategic plans for some of our industry’s most significant market makers. In many cases, boards of directors are thinking pretty big. They are taking on difficult policy issues including syndication, data licensing, and data management. If these organizations accomplish half of what they have set as [...]

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20 11, 2013

LeadRouter Gets Much Better

By |2016-06-30T05:25:24-07:00November 20th, 2013|Broker Technology Research, Broker-Agent Information, Main category, Technology Evaluation|3 Comments

LeadRouter is the solution that is used by the REALOGY firms to manage the hundreds of thousands of leads generated by the franchises and the franchisees across the world. It is arguably the most commonly used lead management solution on the planet. Today, it just got better for the agent and for the consumer. In Thursday’s version release, LeadRouter has taken steps to allow agents to immediately contact the consumer by phone when the lead comes in, and the record of that contact record is automatically published in LeadRouther. It is simple, elegant, better. If you are not a LeadRouter [...]

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23 10, 2013

One Path for MLSs and Large Brokers to Work Together More Effectively

By |2018-05-03T21:24:25-07:00October 23rd, 2013|Main category, MLS Insights, Technology Evaluation|3 Comments

As many of you know there is quite a bit of discontent with selected large brokers and their MLS relationships. While there are many components to this discontent, there is one tangible action step that MLSs can take to help improve the relationship. The Realty Alliance recently published their Fair Display For MLS Public Facing Websites Document. Fortunately, our experience suggests that most MLS websites comply with these rules. For any MLS that already offers a site or is considering launching one here are the gotta have rules you must follow to be in compliance with The Realty Alliance’s dictate: [...]

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11 10, 2013

Brokers: Total Transparency of Agent Performance & Activity Is Here

By |2018-05-03T21:24:25-07:00October 11th, 2013|Broker-Agent Information, Main category, Technology Evaluation|4 Comments

Lead management services have been around in some format for years, of course, and many tech companies have been putting a lot of effort into delivering tools that tie the broker, office manager, and team leader.  Agents historically (and still today) are inconsistent at best with responding to online leads (and are usually worse at follow-up). Brokers need to fix this! CRM providers are responding to two trends we see emerging that are changing the landscape of lead management for brokers. The first one is confounding. Agents want syndication and online advertising but only respond to about 1 in 4 [...]

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9 10, 2013

Listhub Offers New Terms HAR Agreement

By |2018-05-03T21:24:25-07:00October 9th, 2013|Broker-Agent Information, Clients, Main category, MLS Insights|Comments Off on Listhub Offers New Terms HAR Agreement

Listhub has finally enrolled the Houston Association of REALTORS® in its listings distribution platform by matching the terms of HAR’s unique needs for listing syndication. Historically HAR has entered into direct agreements with major portals. Houston CEO, Bob Hale spoke briefly about the organization’s strategic shift toward Listhub during our discussion at the Council of MLS meetings in Boise, Idaho. “We track everything so our brokers can maximize their success in online marketing,” said Hale. The Houston Association of REALTORS® pioneered the STAR reports that have long provided their members with detailed reports on listings and leads displayed on HAR.com. What was missing was [...]

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24 08, 2013

RE Technology Top 5 Articles of The Week

By |2018-05-03T21:24:29-07:00August 24th, 2013|Broker Technology Research, Broker-Agent Information, Main category, Technology Evaluation|Comments Off on RE Technology Top 5 Articles of The Week

Each week, RE Technology publishes the top 5 most read articles. These articles may be republished by MLSs and Associations in newsletters or blogs for free. If you are not offering RE Technology as a member benefit, join more than 82 MLSs currently offering the service. There is never any charge. The top article of the week was submitted to RE Technology from listing syndication service provider Listhub, a product of MOVE, Inc. Agents Need To Leverage Marketing Remarks In The MLS More Effectively Since the information you enter in the MLS is the source of the marketing content that is [...]

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21 08, 2013

RE Technology Buying Guide

By |2018-05-03T21:24:29-07:00August 21st, 2013|Main category|Comments Off on RE Technology Buying Guide

RE Technology published a Technology Buyers guide. Brokers, Associations, and MLS are welcome to pass it along to agents.  2013 Technology Guide! The 2013 Technology Guide provides information on leading technology companies and products, and is designed to assist real estate professionals in selecting the best technology solutions for their businesses. The guide is available in two formats–as a PDF for download and as a web based flip book. The web version offers extra functionality by giving users the option to create and download a custom version of the guide containing only the products that interest them most. Guide readers [...]

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14 08, 2013

Revenue Generation Emerges in MLS strategy

By |2018-05-03T21:24:29-07:00August 14th, 2013|Main category, MLS Insights, Product Management|Comments Off on Revenue Generation Emerges in MLS strategy

MLSs are for profit entities. They have investors and a board of directors and have a stated goal of providing returns. Normally, the investors in the MLS are the Associations of REALTORS® or brokers that put up the initial funding for the MLS. The MLS was the natural extension of sharing property listings between real estate professionals pre-dating the founding of NAR. When printed listings were replaced by the electronic MLS, the business model, payment per month by members continued. That model still exists today and is in line with how software as a service (SaaS) is typically delivered across [...]

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25 07, 2013

WAV Group Releases 2013 Broker Website Effectiveness Study

By |2018-05-03T21:24:31-07:00July 25th, 2013|Broker Technology Research, Main category, Our Company, Press Releases, Reports, Technology Evaluation|1 Comment

Contact:  Victor Lund, Author for: WAV Group 2013 Broker Website Effectiveness Study Phone & Fax. 805.709.6696 Email: victor@wavgroup.com Arroyo Grande, CA July 25th, 2013 – WAV Group (www.WAVGROUP.com), industry leaders of technology, strategic planning, research, business and product development, sales and marketing in the real estate industry, today released a whitepaper entitled “2013 Broker Website Effectiveness Study.” The whitepaper, written by WAV Group, surveyed the Google Analytics accounts of broker websites representing 7,500,000 monthly visitors as the subject for insight on consumers accessing broker websites, and also garnered insights on the impact of social media, mobile, listing syndication and search [...]

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24 07, 2013

5 Ways to End the “MLS/Broker Stand-off”

By |2018-05-03T21:24:32-07:00July 24th, 2013|Main category, MLS Insights, Technology Evaluation|Comments Off on 5 Ways to End the “MLS/Broker Stand-off”

A few weeks ago I wrote a post called the “Challenge for Positive Change” that highlighted many of the relationship dysfunctions we are experiencing in the industry today. At Inman Connect in San Francisco I was invited to be part of a panel called the MLS/Broker Stand-off.  It’s clear that there are many that are feeling as though our industry could be working together much better than it is at the moment. I’ve been thinking a lot about what is causing this stand-off and trying to find suggestions about ways to fix it. Here’s what I’ve come up with so [...]

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