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4 06, 2012

Attention Real Estate Professionals

By Marilyn Wilson|2018-05-03T21:24:59-07:00June 4th, 2012|Broker-Agent Information, Main category, MLS Insights|Comments Off on Attention Real Estate Professionals

WAV Group Webinar: Midyear Update Staying in touch with critical industry issues is essential for today’s real estate leaders whether they are managing an MLS or running their own real estate company and it isn’t easy. To help you better understand these key issues essential to your organizations, WAV Group founding partners and industry experts Marilyn Wilson, Mike Audet and Victor Lund will be sharing valuable on-the-spot insights gained while attending the annual Midyear NAR Conference held in Washington D.C. from May 15th – 19th, 2012 via two webinars on June 5th & June 7th, 2012 from 10:00 - 11:00 AM [...]

25 05, 2012

Webinar: WAV Group Midyear Update

By Marilyn Wilson|2018-05-03T21:25:00-07:00May 25th, 2012|Broker Technology Research, Broker-Agent Information, Main category|1 Comment

Looking for an easy way to provide your Board with an update on important industry trends and programs? Don’t miss out on the big news that came out of the National Association of REALTORS® Midyear conference. The WAV Group team was on the spot in Washington, D.C., and they have prepared a webinar that shares all the must-know details, as well as analysis of the issues that are going to shape the future of your business and our industry. To register for the webinar on register for Midyear Industry Update on Tuesday, June 5, 2012 10:00 AM - 11:00 AM [...]

22 05, 2012

Edina Realty Says Goodbye to Non-Broker-Controlled Websites

By Victor Lund|2018-05-03T21:25:01-07:00May 22nd, 2012|Broker Technology Research, Broker-Agent Information, Main category|3 Comments

Edina, Minn. – May 22, 2012 –Edina Realty announced today that it will no longer send its property listings to Realtor.com. However, due to technical issues, the company advises that it could take 10 days or more for its entire listings database to disappear from Realtor.com. Last November, Edina Realty also made a strategic move to stop sending its real estate listings to Trulia.com, a non-broker-controlled real estate aggregator. Edina Realty is participating in a nationwide outcry against non-broker-controlled websites over concerns with data inaccuracy and consumer privacy. Another cause for concern is the fact that sales leads often go [...]

11 05, 2012

Syndicator Trademarks MLS Brand

By Victor Lund|2018-05-03T21:25:02-07:00May 11th, 2012|Main category, MLS Insights|Comments Off on Syndicator Trademarks MLS Brand

Point2 announced the granting of a US Trademark for "MLS Certified™". This comes at a rather interesting time. The Council of MLS is in the midst of doing some branding of its own, but has not announced or launched the program yet. It is on the agenda for the meetings next week in Washington DC. At the last Council of MLS meeting on this topic last year, there were numerous ideas discussed about branding MLS data. Homes.com offered their ideas, Point2 offered theirs, and Trulia offered theirs. They were all very interesting, but none captured the enthusiasm of the CMLS members. [...]

9 05, 2012

Onboard Targets ListHub Reports with New Product

By Victor Lund|2018-05-03T21:25:03-07:00May 9th, 2012|Broker Technology Research, Main category, Marketing, MLS Insights, Press Releases|3 Comments

In a press release found below, Onboard announced the launch of Listings 360 insight Advisor. This product is a reporting solution like Listhub Reports, and FREE! However, Listings 360 does not include syndication at this time. The first customer in line to release the product is Chicago multiple listing service provider, Midwest Real Estate Data (MRED). Connecticut MLS (CTMLS) and Metropolitan Regional MLS (MRIS) have also licensed the solution for their subscribers. WAV Group spoke to MRED CEO, Russ Bergeron to understand the strategy behind the launch. Bergeron indicated that MRED likes to offer more than one product option when [...]

8 05, 2012

Trulia becomes more Broker-Centric

By Victor Lund|2018-05-03T21:25:03-07:00May 8th, 2012|Broker-Agent Information, Main category, Marketing|1 Comment

Brokers have been on a rant for the past few years. Online publishers went too far to compel agent and broker advertising on their sites. They pursued rigorous policies that masked the listing agent and listing broker from the consumer. This had three profound effects and led to several types of actions: Removal: In disgust, some brokers retreated from syndication completely (See Edina Realty, Shorewest REALTORS and others) Enhancements: Some brokers went with the flow and enhanced or featured their listings to take over publisher sites in their area (See Howard Hanna and many others). Data Games: Some brokers gave [...]

4 05, 2012

Move Announces 2x More Revenue than Zillow

By Victor Lund|2018-05-03T21:25:04-07:00May 4th, 2012|Broker Technology Research, Main category, Marketing, Press Releases|Comments Off on Move Announces 2x More Revenue than Zillow

Today, there are two front-runners in online property search – Zillow and Move. They are both public companies. Falling in line behind them are two private companies, Homes.com and Trulia. Here is how the revenue stacks up on the public companies. Move, Inc., Operators of Realtor.com who is in partnership with AOL Real Estate and MSN real estate for publishing broker listings reported revenue of $47.7 million today. Move did not report any earnings or losses. Seattle Upstart Zillow has been on a run, increasing traffic to levels comparable with Move and purchasing companies. They reported revenue of $22.8M and [...]

3 05, 2012

CRMLS Partners With Homes.com for Full Offering

By Victor Lund|2018-05-03T21:25:04-07:00May 3rd, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights, Press Releases, Strategic Planning|Comments Off on CRMLS Partners With Homes.com for Full Offering

Today’s real estate technology companies are partnering with MLSs at an unprecedented rate. This trend is brought about by natural gravity. The MLS is the primary source of fundamental technology for real estate professionals. WAV Group is beginning to see a number of MLSs pursuing a variety of strategies for offering non-core MLS services. Historically, MLSs only pursued site licenses for technology for their members, paying a price per member per month. This trend expanded as emerging products like Listhub, Property Panorama, and Listingbook began to offer Freemium services, where the MLS offered a free basic version of the product, [...]

3 05, 2012

Two Brokers Go YouTube on Syndicaiton

By Victor Lund|2018-05-03T21:25:04-07:00May 3rd, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights, Sales Advisory, Strategic Planning, Suveys and Research|4 Comments

Listing Syndication has become one of the more polarizing business topics in the real estate industry. Everyone seems to have a view, and many groups are trying to figure out how to fix it. There is no doubt that some companies are benefiting from syndication, but most find only little or moderate success. We seem to be hitting an inflection point with syndication where a lot of change is about to happen - slowly I suspect - like all real estate trends. The Council of MLS published two surveys this week - one for consumers and another for professionals. They are [...]

27 04, 2012

Listings MUST include at least one photo, period.
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Listings MUST include at least one photo, period.

Broker-Agent Information, Clients, Main category, Marketing, MLS Insights

Listings MUST include at least one photo, period.

By Marilyn Wilson|2018-05-03T21:25:05-07:00April 27th, 2012|Broker-Agent Information, Clients, Main category, Marketing, MLS Insights|Comments Off on Listings MUST include at least one photo, period.

The attached article from Anastasia Wilcott, a frustrated real estate consumer, points out the pain that is created when listings are published without any photos. I read the attached article on RETechnolgy this week and it inspired me to talk about a big issue that could be remedied very simply: lag time in listing photos. Every MLS has their own rules about requirements for posting photos. Some require a photo within 24 hours, some are as long as 7 days after the listing is live. The current rules harken back to a time when a photographer was needed to take the shot, [...]

25 04, 2012

Listhub launches new dashboard

By Victor Lund|2018-05-03T21:25:05-07:00April 25th, 2012|Broker Technology Research, Main category|2 Comments

Years ago, before ListHub, Point2, and Postlets, – if a broker wanted to publish listings to a third party consumer facing website, they would need to hand enter the listing or manufacture a data feed. ListHub was among the pioneering companies that helped brokers solve this problem. Today, in most MLS markets around the nation, ListHub offers a free service to brokers that will send broker listings to hundreds of websites. Today, ListHub released an upgrade to this system that offers more brokers options and flexibly in choosing their publisher partners. For MLSs, ListHub now allows you to share your opinion about each [...]

23 04, 2012

REALTOR.Com Shoots across bow of Trulia and Zillow

By Victor Lund|2018-05-03T21:25:06-07:00April 23rd, 2012|Broker Technology Research, Main category, Marketing, MLS Insights, Strategic Planning|Comments Off on REALTOR.Com Shoots across bow of Trulia and Zillow

The industry knows the dirty little secret. Many third party listing websites are full of garbage data. In a major online marketing effort, REALTOR.com is telling this story. Inaccurate listings are not appearing here and there, but more than half the "for sale" listings on many sites populated from syndication are duplicates, already sold, expired, pending, or bank owned homes that are not for sale at all. Bad real estate listing information is bad for the real estate industry. So many of these sites claim to be consumer centric, but they blatantly and knowingly allow data to be fed to their [...]

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