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11 12, 2013

Top 5 Broker Website Trends for 2014

By Victor Lund|2018-05-03T21:24:22-07:00December 11th, 2013|Broker Technology Research, Main category, MLS Insights|1 Comment

There is a significant gap in the depth of information found on listing portals vs. broker websites today. Aside from marketing acumen and marketing investment, the quality of the experience is simply better on many portal sites. A few years ago, portals dominated brokerages with map search. As brokers got a handle on that, portals evolved with the single, Googlesque search bar. Most good broker sites have gotten a handle on that now too. But the bar continues to move in new directions. The biggest gap seems to be the information contained on the listing detail page. I had a [...]

4 12, 2013

Brokers Losing Agent SEO Battle to Portals

By Victor Lund|2024-01-05T21:02:41-08:00December 4th, 2013|Broker Technology Research, Broker-Agent Information, Main category, SEO|1 Comment

Years ago, when consumers searched for keywords like City Name + Real Estate, an actual real estate broker would appear in the search results. Those days are long gone for most cities in America. Unless a broker has invested richly in the goal to appear on page one, Zillow, Trulia, Realtor.com, and Homes.com dominate. With the advent of mobile search and the consumer awareness of long tail search, the goal of SEO strategies by portals expanded to include property address. Again, four or five years ago, if you searched for a property by address, and that property was for sale, [...]

25 11, 2013

Fear of Agent Ratings

By Victor Lund|2018-05-03T21:24:23-07:00November 25th, 2013|Broker-Agent Information, Main category, Technology Evaluation|8 Comments

The real estate industry seems to want to avoid judgments and ratings of any and all kinds. It may be for good reason, or it may be for fear. The reality is that agents resist ratings for fear and reason. Most people react to change with emotion and justify that emotion with logic. Fear According to the source of all knowledge, Wikipedia, fear is an emotion induced by a perceived threat that causes entities to quickly pull far away from it and usually hide. It is a basic survival mechanism occurring in response to a specific stimulus, such as pain [...]

4 11, 2013

What would it take for YOU to be one of the Top 100 most Loved Brands in the World?

By Marilyn Wilson|2018-05-03T21:24:24-07:00November 4th, 2013|Broker-Agent Information, Marketing, MLS Insights|Comments Off on What would it take for YOU to be one of the Top 100 most Loved Brands in the World?

Anybody that runs a company wants to believe that consumers LOVE their brand – after all we love our brands don’t we? While that’s a great goal, it’s a lot harder than it looks to create a strong emotional connection with your customer base. Apco Worldwide, a public relations firm recently fielded a global survey. Here’s the list of the Top 100 Most Lived brands. According to Apco’s press release, here’s what it takes to rank as a loved brand: “APCO's proprietary Emotional LinkingSM model served as the basis for evaluating the companies by measuring consumers' emotional attachment to brands [...]

24 10, 2013

IDX Reboot
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IDX Reboot

Main category, MLS Insights, Technology Evaluation

IDX Reboot

By Victor Lund|2018-05-03T21:24:25-07:00October 24th, 2013|Main category, MLS Insights, Technology Evaluation|2 Comments

This is a rather obscene notion, but sometimes the best way to innovate is to ask a bunch of questions about the status quo. For brokers and MLSs to innovate, they need to question the effectiveness of IDX. I would not question its value. Rather, I believe that it has uncompromising value to MLS participants and subscribers. I question how we can make it more valuable. Perhaps it is time for a reboot. A reboot is a process where you turn something off and turn it back on to stop routines from running that undermine the operation of the machine. [...]

10 10, 2013

Austin Board of REALTORS Bids Syndication Farewell

By Victor Lund|2018-05-03T21:24:25-07:00October 10th, 2013|MLS Insights, Strategic Planning|6 Comments

Sunsetting services are never any fun, especially services that do not cost the membership any money. That is exactly what the Austin Board of REALTORS® is on a path to do this spring. The ABoR directors released a formal statement this week announcing the plan to sunset the Listhub agreement by April 30th, 2014. The process for researching this difficult decision is nicely outlined http://www.abor.com/syndication. In June 2012, the ACTRIS committee, which is the MLS of the Austin area, created a Syndication Task Force with a diverse representation of members and brokers. They cited some interesting findings. The decision to syndicate [...]

4 10, 2013

Don’t Miss this Webinar on How to Make Your Business Explode with a Lead Generation Program!

By Marilyn Wilson|2018-05-03T21:24:26-07:00October 4th, 2013|Broker-Agent Information, Clients, Main category, Strategic Planning|1 Comment

Many consumers are looking to educate themselves on the housing market. They often end up on third party sites like Zillow and Trulia to see what listings in their area look like INSTEAD of your own site. WAV Group partner Marilyn Wilson is moderating this RE Technology webinar. This webinar is targeted to real estate brokers. Unfortunately, these sites can provide inaccurate data but time and again consumers head there because it’s the only location that provides them this information. Would you like to learn about an affordable program to attract potential new clients directly to your website, avoiding the [...]

1 10, 2013

ReTechnology.com Top 5 Articles of the Week

By Victor Lund|2018-05-03T21:24:26-07:00October 1st, 2013|Broker Technology Research, Broker-Agent Information, MLS Insights|Comments Off on ReTechnology.com Top 5 Articles of the Week

Webinar: Make Your Business Explode with a Powerful Lead Generation Program Many consumers are looking to educate themselves on the housing market. They often end up on third party sites like Zillow and Trulia to see what listings in their area look like INSTEAD of your own site. This webinar will help explain how to leverage your agent or broker site to become your local market's go-to listing information portal that provides accurate information for prospective buyers. Learn how to attain qualified leads that will help your business explode this fall! Date: Tuesday October 8th, 2013 Time: 1 pm Eastern / [...]

10 09, 2013

Leaders and Innovators Often Walk Alone

By Victor Lund|2018-05-03T21:24:28-07:00September 10th, 2013|Main category, Marketing, Our Company, Our Services|4 Comments

I have been working a lot in Brazil these days working with a company called Prolist building the first true MLS in their country. The reason I mention Brazil is because it is a great case in point regarding leaders and innovators walking alone. In dozens of meetings I have had with major real estate companies, associations and banks in Brazil I meet those that are leaders and innovators and I also see those that are part of the herd, that only go where the herd goes. The brightest, those with clear vision into the future, often those who have [...]

10 09, 2013

FIND Offers Unique Reciprocal Data Sharing.

By Victor Lund|2018-05-03T21:24:28-07:00September 10th, 2013|Broker-Agent Information, MLS Insights, Technology Evaluation|2 Comments

Before REALTORS® Property Resource (RPR) was conceived, the National Association of REALTORS® was working with their realtor.com partner, Move, Inc. to develop a library of information on every property in America. NAR selected another vendor and developed what we know as RPR today. MOVE took their prototype and developed a free product called FINDSM. FIND is proprietary software for MLSs that provides property centric data on more than 100 million real estate parcels in the United States, and offers agents and brokers access to timely, accurate and reliable listing information across MLS boundaries. Available as a link or a toolbar [...]

14 08, 2013

Top Digital Budgeting Mistakes Brokers Make
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Top Digital Budgeting Mistakes Brokers Make

Main category, Our Company, Our Services, Strategic Planning

Top Digital Budgeting Mistakes Brokers Make

By Victor Lund|2018-05-03T21:24:30-07:00August 14th, 2013|Main category, Our Company, Our Services, Strategic Planning|Comments Off on Top Digital Budgeting Mistakes Brokers Make

As summer draws to a close and fall sets upon us, it is incumbent upon all businesses to build their budgets for 2014. The old adage rings true, failure to plan is a plan to fail. Too many brokerages in America are guilty of this. Here are a few tips that will improve the planning process in your company. It is a good idea to print this out and provide it to your team as a reminder. Look at data first. Many brokerages fail to take a close look at the effectiveness of digital marketing programs. Dig deeply into your [...]

5 08, 2013

Trulia To Collect More Agent Data

By Victor Lund|2018-05-03T21:24:31-07:00August 5th, 2013|Broker Technology Research, Broker-Agent Information, Main category, Our Services|Comments Off on Trulia To Collect More Agent Data

To optimize your online effectiveness in the real estate business, you need to think strategically. This is the kind of strategic thinking that WAV Group works with brokers and franchises on every day. When a company that does a great job at online marketing and search engine optimization focuses on a strategy like enhancing agent information, we pay attention. Typically, when Trulia, Zillow, Realtor.com, or homes.com makes a change, it is with intent to find improvement. It's the way everyone should think. Why Agent Profiles Are Important When consumers search, they use keywords. In our broker website effectiveness study, we learned [...]

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