WolfNet Technologies LLC has become the quiet data giant in real estate. Think about it. WolfNet provides Websites/IDX to Keller Williams (a client since 2002), the largest real estate brokerage in the world. WolfNet also is believed to be the leading company that normalizes MLS data. WolfNet’s digital footprint is massive: it’s a data goliath managing over 100 million property recordsthat covers 99% of all active MLS property listings in the U.S. and Canada. It hosts 89 million property photos for IDX solutions alone and provides more than 100,000 IDX and Websites to real estate agents and brokers – reaching [...]
If you believe that brokers are not engaged with RESO or data standards, think again. According to the recently published 2018 RESO Broker Survey, nearly 80% of brokers are either considering expansion or are in the midst of expanding into new regions.
The room was filled with brokers, eager to hear how the real estate industry is beginning to make great strides in wrangling Big Data to the benefits of everyone: Brokers, agents and consumers. The three panelists on stage represented a broad spectrum of the industry: Rainy Hake, a well respected brokerage leader who oversees the Technology, Marketing, Training and Strategy departments for Alain Pinel Realtors; Trent Gardner, the CEO of ListTrac, known as the “Google Analytics for Listings;” and Jeremy Crawford, the dynamic MLS leader who heads up RESO (Real Estate Standards Organization) and the chief evangelist for the Data [...]
MLSListings is the MLS service provider in the greater San Francisco Bay Area, which includes; Silicon Valley, San Jose, Monterey County, Santa Cruz County, South San Francisco, and parts of the East Bay. It is a large region in the heart of the most daunting techno-consumers, techno-brokers, and techno-agents in America. Satisfying the needs of this audience is intense, but MLSListings has been doing it successfully for many years. They are a company that is constantly evolving to meet the ever-expanding demands of real estate information in their marketplace. MLSListings CEO, James Harrison published an excellent paper last week called [...]
Real Estate Technology consulting firm, Clareity along with REAL Trends conducted a 2010 MLS Initiatives Survey for brokers. They surveyed 500 of the nation’s top brokers and received 150 responses. What surprised me was the apparent disconnect between what MLSs are doing and how brokers feel about it. In my reading, I was not so surprised by the results, but surprised that brokers have a lack of understanding of the initiatives themselves. Listing Syndication - 36% of brokers oppose or strongly oppose it. If so, why are brokers syndicating listings at all. The MLS is not syndicating the listings, brokers opt into the free [...]