Another Broker-Governed MLS Gets RESO Certification

Perhaps its just because, or happenstance, or not. But MLSListings, based in the heart of the Silicon Valley in California, is the second MLS in the nation to join MRIS in RESO Server Certification. Like MRIS, MLSListings is a broker governed MLS. In truth, the title of the article was drafted to get you to read this article. The fact is that MRIS and MLSListings, along with many of the COVE Group MLSs repeatedly lead the industry in adopting best practices. Its in their DNA. And yes, Anne Bailey does a great job facilitating the COVE group and both of [...]

By |2018-05-03T21:24:00-07:00September 3rd, 2014|Main category, MLS Insights, Strategic Planning, Technology Evaluation|0 Comments
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WAV Group 2014 Road Map to Listing Syndication

 Listing syndication to online portals is in the throws of a revolution in real estate today. Listing syndication has followed a philosophical pattern first envisioned by the German philosopher G.W.F. Hagel in his triadic process - thesis, antithesis, and then synthesis. This paper will walk though the first two phases of the process, discussing the evolution of the original thesis of listing syndication followed by the new roots of today's chaotic antithesis. The industry is developing a plethora of new models to transmit listings for online advertising at a pace that is eroding the effectiveness of the process in a [...]

By |2018-05-03T21:24:03-07:00July 22nd, 2014|Broker Technology Research, MLS Insights, Our Services, Strategic Planning|0 Comments
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A New Way for MLSs to look at Mobile

You know the old expression, “If you can’t beat ‘em, join ‘em”? Well, MRIS has taken that to heart and created a new approach for mobile that may be worth taking a look at. Their key goal with any of their online marketing efforts is to generate leads and listing exposure for their customers.  They work hard with their site MRIShomes.com to do that and they work hard to make sure their prospecting solutions within their MLS system are effective, too. Now one of the largest MLSs in the country has added a new mobile tool to their quest to [...]

By |2018-05-03T21:24:09-07:00June 13th, 2014|Main category, MLS Insights, Technology Evaluation|0 Comments
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The Speed Of Need

We know that companies are created when they meet the needs of their customers. But, what we fail to understand is the nature and complexity of Need. Need is a singular thing that is driven by a vast array of attributes. The most common attributes are Price, Functionality, Customer Service, and Relationship. But there is a new attribute of need which I call the Speed of Need. Price is a fundamental attribute of need. Customers must be able to afford a product or service if it is ever going to fulfill the need. Functionality is another fundamental of need. Even [...]

By |2018-05-03T21:24:16-07:00March 10th, 2014|Main category, MLS Insights, Strategic Planning|0 Comments
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Hybrid Regionalization – Right For Your MLS?

We all know there are too many MLSs in the US and over the years the real market areas have expanded forcing agents to belong to multiple MLSs in many areas.  This means more costs, data inefficiencies and often the need to learn and operate multiple MLS systems.  It isn’t good for brokers, agents or consumers so why hasn’t their been more consolidation of MLSs more quickly? The answer, of course, is protectionism.   Even though consolidation would be in everyone’s best interest there is still a local desire to maintain control and identity at the MLS level.  Brokers also worry [...]

By |2018-05-03T21:24:17-07:00February 10th, 2014|Main category, MLS Insights, Our Services, Technology Evaluation|4 Comments
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Why Brokers Get Upset With Their MLS

Some of our time at WAV Group involves supporting brokers and their technology vendors at problem solving. Yesterday we encountered an issue with the data feed to a vendor. The vendor claimed that everything was working. The broker knew this was not the case. So we got on a call and did a screen share to match the listings in their system to the listings in the MLS. The marketing staff member for the broker is not a savvy expert of using the MLS. But the broker does pay associate fees every month so she has access and she goes [...]

By |2018-05-03T21:24:18-07:00January 22nd, 2014|Broker-Agent Information, Main category, MLS Insights, Our Services|1 Comment
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Cheap MLS Systems

The results are in from the annual WAV Group MLS Technology Survey. We will be working on the report in the coming weeks. Last year’s report showed that there were not any MLS software solutions with super high ratings. This year’s survey showed that the ratings have dropped down for every vendor. What can be done about that? As you may know, WAV Group provides RFP services to MLSs who are facing a contract termination date. It is smart to shop around to see if there are solutions that are better shaped to meet the evolving needs of agents and [...]

By |2018-05-03T21:24:24-07:00November 1st, 2013|Main category, MLS Insights, Product Management, Suveys and Research|5 Comments
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Is too much Agent- Centricity at the heart of the industry dysfunction?

A couple of months ago I wrote a post called the “Challenge for Positive Change” that highlighted many of the relationship dysfunctions we are experiencing in the industry today. We have the honor of working with large brokers as well as MLSs, Associations, technology companies and even title and home warranty providers. We see misperceptions and distrust running rampant between each of these groups. It’s clear that there are many that are feeling as though our industry could be working together much better than it is at the moment. Fast forward a few weeks and we get to CMLS and [...]

By |2018-05-03T21:24:24-07:00October 24th, 2013|Clients, Main category, MLS Insights|0 Comments
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IDX Reboot

This is a rather obscene notion, but sometimes the best way to innovate is to ask a bunch of questions about the status quo. For brokers and MLSs to innovate, they need to question the effectiveness of IDX. I would not question its value. Rather, I believe that it has uncompromising value to MLS participants and subscribers. I question how we can make it more valuable. Perhaps it is time for a reboot. A reboot is a process where you turn something off and turn it back on to stop routines from running that undermine the operation of the machine. [...]

By |2018-05-03T21:24:25-07:00October 24th, 2013|Main category, MLS Insights, Technology Evaluation|2 Comments
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Thinking About Regionalizing Your MLS?

We all know there are too many MLSs in the US. It’s just a fact. MLSs were originally set up according to Board boundaries established by NAR based on market areas that existed many years ago. Times and technology have changed everything. Real estate market areas have expanded far faster then our industry has responded so in many areas of the country we have multiple MLSs serving areas that should logically be served by one. It is hard to argue that cooperation and ultimately consolidation is good for everyone involved in buying and selling real estate. Brokers and agents who [...]

By |2018-05-03T21:24:25-07:00October 23rd, 2013|MLS Insights, Our Company, Our Services|2 Comments
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Does Your MLS System Speak In Tongues?

One of the great attributes about conferences is that they set the stage for product releases. Product Managers, Marketing Staff, Developers, and of course Sales People are always working toward releasing a new feature that stimulates Buzz in the industry. Today’s top press release comes from Discover MLS – the MLS system that speaks in tongues. Discover MLS announced today that their product now includes multi-lingual functionality. This will come as a welcome announcement to our friends in Canada, and around the world. WAV Group has worked on projects for aspiring companies wishing to launch MLS service abroad and the [...]

By |2018-05-03T21:24:26-07:00September 30th, 2013|MLS Insights|1 Comment
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Leveraging The Browser

Many software solutions used in real estate today are offered as Software as a Service (SaaS), meaning that they are accessed through a browser or, in some cases, a mobile app. For most companies today, being cross-browser compliant is about as far as they have gone. Advanced companies, mostly those who have the luxury of products released in the past couple of years, have made their browser-based application “responsive” so as to fit naturally into any screen resolution on any browser. Cloud CMA just came out with a browser Bookmarklet that reminded me how many powerful browser features are not [...]

By |2018-05-03T21:24:26-07:00September 25th, 2013|Broker Technology Research, Main category, MLS Insights|0 Comments
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