In describing the selection of the Color of the Year 2022, Pantone notes, “We are living in transformative times.” Like the hue of the newest color of the year – Very Peri, a muted purple tone – that may be an understatement! For those needing the Pantone number for their next printing project (wait, does anyone print much anymore?), it is Pantone 17-3938 on your Color Guide. Don't have your formula guide? You can get this special edition "Color of the Year" one at B&H in New York City for just $188 plus shipping. Back to the newest color of [...]
Every December, the election results are revealed that announce the new Board of Directors for the Real Estate Standards organization or RESO. And every year, a stellar slate of industry leaders take the helm at RESO to help guide its vision for a streamlined real estate technology industry. The real estate industry is well represented by this group, which includes: Rebecca Jensen, MRED; Michael Wurzer, FBS; John Breault, State-Wide MLS; and Richard Renton, Triad MLS; Todd Carpenter, NAR; Jason Normandin, NAR; Matt Cohen, CoreLogic; Bob Evans, Move, Inc.; and Mark Lesswing, T3 Sixty; Turan Tekin, Zillow Group; Andy Woolley, Homes.com; [...]
Do your agents use professional real estate photographers to shoot every listing? They should if they want to stay competitive, as today, 73% of all agents use professional photography to promote every property they list. Professional photos, video, virtual staging immersive 3D tours, aerial photography, and the use of twilight photos by agents are all covered in a brand-new survey from HomeJab. If you use professional photographers and other visual assets to promote your property listings and don’t know HomeJab, you should. Go to HomeJab.com and see for yourself how they connect you with top local photographers and deliver a [...]
As you may know, homebuilders are out of inventory and are now resorting to auctioning off homes that are not even built, with no guarantee that you will get the house you buy for that price if building materials go up. Kevin asked, "How long will homebuilders be out of inventory?" A long time, I replied. "Why do you think that?" he asked. I shared my answer and Kevin suggested that I share it in a post – so here you go.
It seems obvious that brokers should be routing leads to agents who know the customer, yet they don’t. Aidentified fixes that, creating a better customer experience and improving lead conversion by simply connecting the customer to an agent who has some sort of known relationship. That’s a game-changer.
In real estate, word-of-mouth marketing is everything. With consumers, it drives repeat and referral business. Technology used by top producing brokers, agents, and teams influences others to use products.
Agents do not want to do a Facebook Live, then a LinkedIn Live, then a Youtube Live, then a Twitter Live through periscope. There is now a solution.
A clearly communicated story is the backbone of a strong marketing strategy. And the basis for your communications tactics.
More evidence of how well-poised real estate is for a rebound comes from one of America’s most established and largest broker technology solutions providers. Delta Media Group disclosed nice gains in website traffic and organic lead generation performance of brokerage websites it provides to brokerages of all sizes despite the pandemic. The biggest wow: the remarkable low cost, as well as the resilience of organic lead generation. Victor Lund, founding partner here at WAV Group, points out that many brokerages pay between $35 to $100 or more per online lead. Delta is reporting that from January through May 2020, brokerages [...]
Myra Jolivet is an outstanding storyteller and a stellar public relations professional. I met Myra when she was at MLSListings and immediately was captivated by her brilliant positive energy and her sharp mind. As I got to know her, I was even more enthralled. I have met and worked with dozens of communications and PR pros over the years, and Myra stands out as simply one of the best. Our big news: She is now part of the WAV Group team. Victor and Marilyn have had the pleasure of knowing Myra and working with her for many years. She is [...]
A notable portion of real estate industry vets-- agents or otherwise, report some form of legal background or experience. October Research released a report this month endeavoring to provide clarity on which markets operate under such regulations, and what correlation these answers may have to the connection between real estate and the law.
Broward, Palm Beaches and St. Lucie Realtors® and their MLS, BeachesMLS launched their Virtual Open House functionality with a big SPLASH this week! They launched an entire website dedicated to Virtual Open Houses, akin to Open House websites MLSs have hosted in the past