MyOnlineYardSign Attacks MLS IDX Policy

Generally speaking, real estate business media companies write a pretty respectful commentary regarding the well-developed MLS IDX policy. Sure, the policy is a living document and the MLS Policy Committee is an open forum for clarifying the policy and amending it from time to time. But generally, it is a well adopted program that publically exemplifies cooperation among brokerage firms. Today, Travis Saxton of Real Trends promoted a product called MyOnlineYardSign. The product allows real estate agents and brokers to put contact information and the company logo on their photos for free. Watermarking of this type has been around for [...]

By |2018-05-03T21:24:00-07:00August 28th, 2014|Broker-Agent Information, Main category, MLS Insights|3 Comments
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MLSs Need To Focus on the Customer Record

The Real Estate Standards Organization (RESO) is clearly picking up steam at driving standards across the real estate industry. A pivotal inflection point in the success of standards is the adoption of those standards by MLS service providers and their vendors. One of the vendors who is particularly aggressive at adopting those standards is FBS, developers of FlexMLS and Spark. You can translate “particularly aggressive at adopting standards” to leadership in real estate technology. I will be using FlexMLS to demonstrate my point thought out this article, but to be clear – many MLS Vendors and MLS service providers are [...]

By |2018-05-03T21:24:00-07:00August 25th, 2014|Main category, MLS Insights, Reports|Comments Off on MLSs Need To Focus on the Customer Record
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An Industry Can Change In A Moment

There are many in our flocks that don’t have a calculus for a manifestation of change. It just seems to rub them the wrong way. The belief is that, among those who fight change, there are the people who have wired the world for their own success. I don’t think so. I believe that fear of change is something internal, and innate in the nature of some portion of our humanity. It is probably not a bad thing either. It makes change difficult, and perhaps more worthwhile. After considering all of the testimony, documentary evidence and arguments of counsel presented [...]

By |2018-05-03T21:24:01-07:00August 25th, 2014|Main category, MLS Insights|Comments Off on An Industry Can Change In A Moment
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Advertiser’s Nirvana is CRM

If you want to see the marketing department at Lowe’s or Home Depot salivate – tell them you have a data source that will notify them of the Name, phone number, address, and information about the property they just purchased. In fact, you will even be able to tell them the closing date and the move in date. That is the kind of information that is in CRM solutions and until now, that data has not been mined for advertising. Nobody understands this better than Trulia, the company that may have the most highly adopted CRM solution in America. In [...]

By |2018-05-03T21:24:01-07:00August 25th, 2014|Main category|2 Comments
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Greater Alabama MLS Chooses ListTrac for Seller Reports

  Greater Alabama MLS and ListTrac put out a joint press release that you will find below. ListTrac is free, which makes it an attractive product for any MLS. We are keeping a close eye on them to see how it goes. Today, the voice of real estate seems to be the publisher sites - nobody is counting the traffic in the MLS or IDX sites. However, we know from looking at MLS activity, auto-email, MLS consumer website traffic, and, IDX site traffic that - if measured, equates to some significant consumer listing engagement. Under NDA, WAV Group has seen [...]

By |2018-05-03T21:24:02-07:00August 12th, 2014|Main category, Press Releases, Reports|3 Comments
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Real Estate Book and Homes & Land Under One Roof

Real Estate Media Holdings, LLC, a Lion Equity company, has broadened its investment in the real estate marketing space by adding Homes & Land, a leading real estate media brand, to its portfolio, along with the additional brands Estates & Homes, Rental Guide and Home Guide. The group purchased NewPoint Media Group, publishers of The Real Estate Book, in June of 2012. Both The Real Estate Book and Homes & Land publish local real estate magazines in hundreds of markets across the U.S., Canada, and the Caribbean through a network of independent business owners. In addition, both brands power high [...]

By |2018-05-03T21:24:02-07:00August 5th, 2014|Broker-Agent Information, MLS Insights, Press Releases|Comments Off on Real Estate Book and Homes & Land Under One Roof
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Zillow Announces Trulia Acquisition

Two of America's third party real estate portals have entered into a definitive agreement for Zillow (Z) to purchase Trulia (TRLA) for $3.5 billion in stock-for-stock trade. The Board of Directors of both companies have agreed to the transaction which represents a 25 percent premium to Trulia Stockholders, based on Trulia's closing price on Friday, July 25, 2014. The transaction will now face regulatory approval. Goldman, Sachs & Co. brokered the transaction. Trulia CEO Pete Flint will retain that title, join the Zillow Board of Directors along with one other designee, and will remain the leader of the Trulia.com business unit. He will report [...]

By |2018-05-03T21:24:02-07:00July 28th, 2014|Main category, MLS Insights, Press Releases|Comments Off on Zillow Announces Trulia Acquisition
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Goomzee Growth

MLS Mobile is a highly competitive space. There are so many companies challenging for the lucrative contracts that I am afraid to list them all here. We get press releases sent to us almost every day about who has signed a contract with this MLS or this Mobile provider. One of the things that angers me when we get these press releases is that many of them are renewals. I am not sure what is press worthy of a renewal – but that is another story for another day. Goomzee announced this week the addition of a bunch of new MLS [...]

By |2018-05-03T21:24:02-07:00July 24th, 2014|Marketing, MLS Insights, Technology Evaluation|Comments Off on Goomzee Growth
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MLSs Important to Your Business? Don’t Miss out on CMLS 2014!

For those of you that believe relationships with MLSs are important either for distribution partnerships or data access, I would HIGHLY recommend that you attend and exhibit at the upcoming CMLS 2014 Conference in Huntington Beach, CA from September 24th to 27th, 2014.  I served on the board of the Council of MLS previously and I can tell you that is it THE single best way to build relationships with leading MLSs, bar none. It is an intimate conference focused exclusively on MLS issues so it is a great place to build relationships with the movers and shakers of the [...]

By |2018-05-03T21:24:02-07:00July 24th, 2014|Broker-Agent Information, Main category, MLS Insights|Comments Off on MLSs Important to Your Business? Don’t Miss out on CMLS 2014!
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Your Spam Filter May Be a Lead Source

Leads sometimes come from humans. That’s a light joke. The point it is that when technology companies test lead capture and routing systems, they typically test them with stock lead content. Unfortunately, many real human leads do not contain stock text. Real humans write real questions and sometimes use language that may not be whitelisted for your spam filter. **It happens! One of the good ways to check your lead generation and a delivery engine is to compare reports. Look at the lead reports that you get from publishers like Trulia, Zillow, Realtor.com or Homes.com. Look at them carefully and [...]

By |2018-05-03T21:24:03-07:00July 23rd, 2014|Broker Technology Research, Broker-Agent Information, Main category, Marketing, Reports|Comments Off on Your Spam Filter May Be a Lead Source
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WAV Group 2014 Road Map to Listing Syndication

 Listing syndication to online portals is in the throws of a revolution in real estate today. Listing syndication has followed a philosophical pattern first envisioned by the German philosopher G.W.F. Hagel in his triadic process - thesis, antithesis, and then synthesis. This paper will walk though the first two phases of the process, discussing the evolution of the original thesis of listing syndication followed by the new roots of today's chaotic antithesis. The industry is developing a plethora of new models to transmit listings for online advertising at a pace that is eroding the effectiveness of the process in a [...]

By |2018-05-03T21:24:03-07:00July 22nd, 2014|Broker Technology Research, MLS Insights, Our Services, Strategic Planning|Comments Off on WAV Group 2014 Road Map to Listing Syndication
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RESO Releases Data Dictionary v1.3

 Last week, the Real Estate Standards Organization released the latest Data Dictionary version 1.3 for industry consumption and adoption. Like all RESO releases, this is important as it should trigger you and your vendors to make data base modifications to come into compliance with this latest database naming convention. There are a lot of changes. Real Estate agents and brokers pay handsome fees to vendors who take disparate data sets from MLSs and map them to their application. It is one of the biggest challenges to offering services. Our industry has fallen well behind in adopting these standards and it [...]

By |2018-05-03T21:24:03-07:00July 22nd, 2014|Broker-Agent Information, Main category, MLS Insights|Comments Off on RESO Releases Data Dictionary v1.3
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