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InstaView 3.0 Introduces First Structured Data to Virtual Tours

Independence, Ohio— January 23, 2017. This week InstaView 3.0, the newest release of Property Panorama’s category-leading virtual tour platform, became the first virtual tour to publish Structured Data. Structured Data allows search engines like Google to render Agent Profiles, Office Profiles, Open Houses, and Property Detail summaries within search results, dramatically improving the search optimization of real estate listings. "Structured Data makes it easier to find and deliver information and is driving more consumer engagement with our new InstaView tours. InstaView tours are already receiving six times more unique visitors than any other listing marketing tool," said Property Panorama CEO [...]

By |2018-05-03T21:22:56+00:00January 24th, 2017|Marketing, Virtual Office Website Series|0 Comments

Looking At VR For Real Estate? AR Will Be Even Bigger

A lot of attention in real estate goes into looking at what the next big thing will be in technology that will impact our business. As a self-confessed closet Geek, I do my best to stay on top of future trends. All things related to data has garnered my greatest attention over the last few years – from Predictive Analytics, to Artificial Intelligence and the emergence of the “algorithm economy.” The future impact of these trends on real estate will be stunning, but there are two other trends closer to the vest for real estate brokerages that could have a [...]

By |2018-05-03T21:23:05+00:00September 14th, 2016|Marketing, Virtual Office Website Series|0 Comments

SEM and VTs

SEM and VTs, sounds a little more than conspicuous. It's code for using some Internet strategies to do a little more with online marketing. There is a gaping area of unexploited territory available to cleaver brokers who understand how to leverage unbranded virtual tours in real estate. As WAV Group has discussed before, the unbranded virtual tour allows a broker to publish a Virtual Tour to other broker and agent websites. If done correctly, that virtual tour provides a link back to the broker’s website. It is not a link that the consumer sees or can even touch, but search [...]

RE Technology’s Top 5 Articles of the Week

Does Your Website Capture Leads or Let Them Get Away? Getting visitors to your site is only half the battle of online advertising. If your website does not convert even the highest quality visitors to leads, your online lead generation efforts are doomed to failure. Your website needs to both engage your visitors with the information they are looking for and ask for their contact information so you can reach out and turn them into clients.  5 Reasons to Use a Virtual Tour In conversation with Tim Denbo of VirtualTourCafe, we asked a simple question: "Why should agents create a [...]

1 plus 1 Equals Video

  Doing research like our 2013 Broker Website Effectiveness Study (BWES) helps WAV Group identify and measure a multitude of strategies that brokers may deploy to improve their online performance. One key trend today that is working very well is video. I am not sure how long video will help brokers gain an edge, but today it works. Some of the facts we gathered in the BWES included that Google is the #1 search engine by a significant margin, capturing 75% of all search traffic (see image) If you combine the predominance Google with an understanding of how search results [...]

News from Property Panorama and Trulia

Property Panorama as appointed real estate industry veteran Mike Barnet as its new CEO, and Trulia releases information about the source of inaccurate data on their website today. Property Panorama was not specific in outlining the reasons for changing their leadership, but a new captain is at the helm. Barnet joined the company as the CIO about a year ago, and has been working to lead the charge to take the popular virtual tour solution to a higher level. Property Panorama was a unique offering in the industry when it launched its MLS Data Powered automated virtual tour creation program. Today solutions [...]

By |2018-05-03T21:25:26+00:00October 4th, 2011|Broker Technology Research, Main category, Marketing|1 Comment