Listings flood online platforms every day, leaving buyers scrolling quickly and often forgetting what they’ve seen. What makes a home and or a brokerage stick in someone’s mind isn’t just the square footage or the list of upgrades. It’s the story.
As AI reshapes our industry, this much is clear: the MLS that provides the MCP server becomes the source of truth.
If your team is deploying AI agents using the Model Context Protocol (MCP) without proper security, you're essentially leaving your business wide open to attack. A recent security assessment found that 43% of popular MCP implementations contain command injection flaws, 30% allow network infiltration, and 22% expose sensitive file vulnerabilities. With real-world incidents already occurring the solution isn't hoping for the best, it's implementing an MCP gateway before your next deployment.
For real estate brokerages and MLSs, the parallels are striking. The same challenges Fortune 500 firms face with AI are the ones our industry must prepare for as agentic AI becomes central to brokerage operations, MLS data services, and consumer experiences.
Realtor associations across the country are facing sharper questions about their value proposition. Dues are rising, member counts are under pressure, and agents are weighing every dollar against the tangible benefits they receive. Advocacy, education, and networking remain important, but they don’t always feel immediate or indispensable to the average practitioner.
From Left to Right: Rajeev Sajja, Rajeev Sajja from Berkshire Hathaway HomeServices Fox & Roach, Michael Hickman from Seven Gables Real Estate, Matthew T. O’Connor from Terrie O’Connor Realtors, Kevin Greene from Cotality Real Estate Solutions, and Kevin Hawkins from WAV Group Communications Some of the best conversations happen behind closed doors. That's probably why one of my absolute favorite events for years has been the RISMedia CEO & Leadership Exchange. Unlike our industry’s bigger conferences, this gathering is more intimate. It attracts the top brokerage leaders, many of whom you rarely see at other events. What really [...]
GO Network, Keller Williams’ largest franchisee, has officially launched Creative Studio — an in-house, full-service branding concierge that takes Realtors® from generic templates to fully developed, custom-tailored brand identities. It’s a bold step that demonstrates how brokerages can move beyond standard marketing support to deliver services that truly differentiate both the agent and the company.
WAV Group recently had the opportunity to sit down with Todd Teta, Chief Product and Technology Officer at ATTOM Data. Todd has spent his career at the intersection of product and technology, with deep roots in real estate, mortgage, and property data. Since joining ATTOM in 2016, he has guided the company’s transformation from RealtyTrac, a foreclosure portal, into one of the industry’s leading pure-play data licensing firms.
Our 2025 WAV Group Natural Disaster Homeowner Sentiment Survey makes it clear that the expectation falls squarely on agents. When homeowners were asked who should disclose flood risk, real estate agents came out on top—well ahead of inspectors, appraisers, or local governments.
The lesson for brokerages is clear: owning the AI orchestration layer is how you future-proof your business and create experiences that Compass is previewing here. The stakes are high.
If you think an exit might be in your future—whether that’s two years away or ten—there are a few disciplines that matter most.
With the addition of AccountTECH, LeadingRE firms gain access to a solution that simplifies complexity while opening the door for advanced analytics and AI integrations.
