When you think about what makes a great listing, photos are at the top of the list. They’ve been a non-negotiable for years. You wouldn’t post a property without them—because buyers expect them, and sellers know they’re essential.
Both firms already dominate consumer search in their regions, and the addition of HomeSearch AI strengthens that position by delivering a search experience that feels conversational and intuitive.
Acquisitions aren’t just about expansion. They’re about leverage – getting more from every agent, every lead source, and every dollar spent.
If you haven’t started yet, this is the perfect time to design your AI strategy and deployment plan with tax credit eligibility in mind.
By uniting under one banner, a local powerhouse gains the scale, resources, and marketing reach of the largest family-owned real estate brokerage in America.
Over the past year, a wave of AI experts have suggested that the major LLMs – ChatGPT, Perplexity, and Google Gemini – are poised to replace Google Search. Even at HousingWire’s excellent AI Summit this week, the myth that AI is already killing search was also stated as fact on stage by at least one AI speaker. The implication is that SEO as we know it is dying. Some go as far as to claim that SEO is dead. The reality? The data tells the truth. The numbers don’t lie Even as ChatGPT’s usage explodes, now processing more than 2.5 [...]
The partnership is the marriage between engaging technology and the traffic offered through MLS integration.
We don’t believe your data or your strategy should live inside vendor-run ecosystems.
It’s a decisive moment in the fight to restore control of listings, accuracy of data, and the consumer relationship to the brokers and MLSs who create and manage this marketplace every day.
Together, these features aim to save time, reduce manual entry, improve listing accuracy, and make search more intuitive for buyers – all without changing how agents currently use their MLS.
Many MLSs have transitioned from operating as a Committee of their Shareholder Association to a stand-alone legal entity with their own bylaws, board of directors, and financials. On paper, this move allows MLSs to gain autonomy to function as a nimble, technology company while enabling the Association to focus on what it does best - education, advocacy, professional standards and community development.
This isn’t just a CoStar-Zillow clash. It’s a wake-up call for the entire industry. The implications ripple across MLSs, brokerages, portals, and vendors.
