About Bondilyn Jolly

Bondilyn Jolly is a Software Entrepreneur, Investor, Mentor, Marketer, and recovering C-Suite Executive who seamlessly melds business expertise and a creative mind to deliver inspiring, data-driven results that fuel today’s sales engines. Bondilyn has worked hand-in-hand with many of the top brokerages, franchise organizations and technology companies in the nation to develop, execute and analyze high-level marketing campaigns focused on various business growth initiatives such as recruitment and retention, M&A, and referral and relocation. Bondilyn is one of the top creative thinkers and marketing influencers in real estate, both highly sought-after and copied. She's a gracious leader who is always willing to assist others, share her insights, and help influence much-needed change across the real estate sector. Contact her at Bondilyn@wavgroup.com.
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Why Great Agents Leave (And How the Right Culture Keeps Them Forever): 10 Culture-Building Tips

Recruiting and retaining the right agents in more than just commission splits or lead generation systems.  The most successful brokerages understand that culture is their strongest recruiting tool and retention strategy, especially when you want to make sure that an agent is the right fit. A well-crafted culture doesn't just happen by accident—it requires intentional effort, consistent reinforcement, and authentic leadership. Here’s 10 culture-building tips that will help you build a brokerage where agents thrive.

By |2025-07-16T07:53:56-07:00July 16th, 2025|Agent Recruitment, Broker Information, Marketing|Comments Off on Why Great Agents Leave (And How the Right Culture Keeps Them Forever): 10 Culture-Building Tips
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Recruiting in times of Unrest

Times of unrest can make recruitment challenging, but it can also present unique opportunities for savvy brokers who understand how to position their firms as safe harbors for ambitious real estate professionals.  Below are the essential strategies for recruiting talent when times are tough.

By |2025-06-11T05:46:30-07:00June 11th, 2025|Agent Recruitment, Broker-Agent Information|Comments Off on Recruiting in times of Unrest
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The Equity Unlock: A Homeowner’s Journey with HouseAmp

Unlock home equity fast with HouseAmp’s HomeSale Loan™—no HELOC hassle. Renovate, sell for more, and pay at closing.

By |2025-04-25T15:32:18-07:00April 24th, 2025|Broker-Agent Information, Follow the Leader|Comments Off on The Equity Unlock: A Homeowner’s Journey with HouseAmp
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The Science of Standing Out: How Rayse is Transforming Agent-Client Relationships

This isn't just another software update—it's a fundamental reimagining of how technology can strengthen, rather than substitute, professional connections - and the company has definitely got my attention in a sea of AI-bot-inspired technology.

By |2025-02-18T18:44:36-08:00February 6th, 2025|Press Releases, PropTech, Real Estate Technology|Comments Off on The Science of Standing Out: How Rayse is Transforming Agent-Client Relationships
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Building a Gold Medal Real Estate Brand: Lessons from the Olympics

Just as the Olympics have created one of the world's most enduring brands, real estate professionals can build lasting, impactful brands by following a similar blueprint. Drawing inspiration from the Games, let's explore four fundamental components of a successful brand strategy that can elevate your real estate business to Olympic heights.

By |2024-08-07T05:05:01-07:00August 7th, 2024|Broker Information, Marketing, PropTech|Comments Off on Building a Gold Medal Real Estate Brand: Lessons from the Olympics
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The Art of Audience Excitement: A Marketer’s Guide to Igniting Passion

In the bustling marketplace of ideas and products, one skill stands paramount: the ability to excite your audience and stir emotion. I’ve always been a strong believer in the idea that emotions will sell more than any “feature vomit” ever will, and it’s a tried and true process with some of the world’s largest brands:

By |2025-03-16T07:08:10-07:00July 25th, 2024|Broker Information, Marketing|Comments Off on The Art of Audience Excitement: A Marketer’s Guide to Igniting Passion
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5 Tips For Better Email Open Rates, Plus PROVEN Plug & Play Subject Lines

A compelling email subject line is what’s going to land you in the inbox, enticing your audience to open and engage with your content.  Below are five proven tips for crafting effective email subject lines, as well a list of words and/or phrases that deliver results.

By |2025-03-16T07:11:14-07:00April 8th, 2024|Broker-Agent Information, Marketing|Comments Off on 5 Tips For Better Email Open Rates, Plus PROVEN Plug & Play Subject Lines
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RECRUITMENT SUCCESS: ANNUAL BUSINESS PLANNING WITH YOUR AGENTS

As we stand on the cusp of a new year, real estate agents across the United States are gearing up for the challenges and opportunities that the new year presents.  This offers brokers a key opportunity for connection, mentorship and guidance in annual business planning exercises.  Whether this is accomplished through group sessions, one-on-one mentorship, or virtual training and resources, assisting your agents with establishing obtainable goals and developing a measurable path for success plays a big part in your annual recruitment and retention efforts.   I work with many brokerages each year in the development of strategic annual planning programs.  Below are my tips, tricks and strategies for brokers looking to stand out from their peers and serve as true servant leaders.

By |2023-12-01T10:48:40-08:00December 5th, 2023|Broker Information, Recruiting, Strategic Planning|Comments Off on RECRUITMENT SUCCESS: ANNUAL BUSINESS PLANNING WITH YOUR AGENTS
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Recruitment Success: Tips for Overcoming Objections with Top Recruiter Pat McFarland

Both brokerage and candidate are aiming for perfect alignment, so expect brokerage recruitment objections from prospective agents.

By |2023-11-28T05:47:26-08:00November 8th, 2023|Agent Recruitment, Webinars|Comments Off on Recruitment Success: Tips for Overcoming Objections with Top Recruiter Pat McFarland
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The Top Five Questions (With a Few Extras!) Recruiters Should Ask Prospective Agents

Recruiting real estate agents is a crucial task for any brokerage. It's essential to ask the right questions during the interview process.

By |2025-03-16T07:14:43-07:00October 4th, 2023|Agent Recruitment, Recruiting, Webinars|Comments Off on The Top Five Questions (With a Few Extras!) Recruiters Should Ask Prospective Agents
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Unlocking Success: Insights from our “Winning Recruitment Strategies for Finding the Right Agents” Webinar

We extend our heartfelt gratitude to Barbara O’Rourke of Allen Tate Realtors®  and Brenda Thompson of HomeSmart Stars, who participated in our recent webinar, "Winning RecruitmentStrategies for Finding the Right Agents."  This insightful webinar, moderated by Bondilyn Jolly, WAV Group’s Marketing Division Leader, shed light on invaluable agent recruitment best practices by top agent recruiters. 

By |2025-03-16T07:15:36-07:00August 18th, 2023|Agent Recruitment, Broker Information, Marketing|Comments Off on Unlocking Success: Insights from our “Winning Recruitment Strategies for Finding the Right Agents” Webinar
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Collabra Technology launches enterprise-level digital marketing platform for brokerages.

SphereBuilder™ marketing automation and analytics now available for select brokerages across the United States. This week, Collabra Technology, Inc. (“Collabra Technology”) unveiled an enterprise version of their SphereBuilder™ digital marketing platform to over 300 real estate agents under a strategic alliance with Windermere Spokane.  Collabra Technologies is now accepting meetings with other technology-forward brokerages and organizations looking for powerful insight into the marketing initiatives of their organization. Over my years in working in real estate marketing technology, I’ve seen (and believed) in a lot of marketing productivity products hitting the market, only to find that many of them fall short of delivering an intuitive, resourceful experience that drives and supports agent adoption, coaching and retention.  Collabra Technology’s SphereBuilder platform could be the exception to the rule.

By |2023-05-17T16:35:15-07:00May 17th, 2023|Announcements, Broker Information, Broker Technology Research, Real Estate Technology, Technology|Comments Off on Collabra Technology launches enterprise-level digital marketing platform for brokerages.
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