About Marilyn Wilson

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So far Marilyn Wilson has created 566 blog entries.

HomeSpotter Acquires Open House Innovator Spacio

Love to see smart strategic moves in the real estate technology community like the one we saw today from Homespotter!     Aaron Kardell, one of the best and brightest and CEO of Homespotter just acquired Spacio. For those of you that don’t know them Spacio is a tool that helps make the lead generation that happens at Open Houses much more effective.   With this new combination agents will be able to generate leads from their mobile platform and make the time at Open Houses much more productive. Love to see solutions that make it easier for brokers and MLSs to [...]

By |2019-01-17T11:20:03-08:00January 17th, 2019|Main category, Press Releases|Comments Off on HomeSpotter Acquires Open House Innovator Spacio
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Let 2019 Be THE Year For Your Organization to Make Big Moves!

Happy New Year!  At this time of year, we all have high hopes of making moves on the areas that we know to improve on. Many MLS organizations are worried they maybe falling behind and putting themselves at risk of becoming obsolete.

By |2019-01-14T15:22:08-08:00January 14th, 2019|WAVes of Change|Comments Off on Let 2019 Be THE Year For Your Organization to Make Big Moves!
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The “NOT INVENTED HERE” Philosophy Can Get You in Trouble with Technology!

I love it when CTO’s and technology leaders take pride in their work. They believe they can do anything and many times they are absolutely right!  A tech leader with a unique understanding of a company’s customer base coupled with the unique strengths of the organization is in a great position to create innovation that cannot be built by anybody else. There are sometimes though when technology teams take this philosophy too far. They believe they can build EVERYTHING their company needs.  They don’t trust or respect third party companies that possess a deep understanding of a particular type of [...]

By |2019-01-15T08:13:08-08:00January 9th, 2019|Main category, Technology Evaluation|1 Comment
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Participate in WAV Group’s 2019 MLS Services and Support Survey

Do you want to be the best MLS you can be?  Are you interested in what your members and REALTORS® across America have to say about the services and support that MLSs offer?

By |2019-01-07T16:45:09-08:00January 7th, 2019|Suveys and Research|Comments Off on Participate in WAV Group’s 2019 MLS Services and Support Survey
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FMLS names Jeremy Crawford as new President and Chief Executive Officer

Today, First Multiple Listing Service(FMLS) named Jeremy Crawford, a seasoned MLS and technology executive as its new President and Chief Executive Officer. Jeremy will also be joining the FMLS Board of Directors. According to Cantey Davis, current President, and FMLS Board Member, “We’re thrilled to have Jeremy coming on board with us.  His unique blend of talents is rarely found in the real estate industry: He is a proven technologist, skilled communicator and accomplished business leader.” Crawford comes to FMLS from his role as Chief Executive Officer of the Real Estate Standards Organization (RESO).  During his tenure with RESO, membership [...]

By |2018-12-19T12:30:31-08:00December 19th, 2018|Clients, MLS, Recruiting, Uncategorized|Comments Off on FMLS names Jeremy Crawford as new President and Chief Executive Officer
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Make 2019 the Year You Really Pay Attention to Your Customers

There isn’t a company in real estate that does not believe that it pays attention to the needs of its customers.  We all want to think that every one of our customers would give us a 5-star rating, but we know deep down inside that is not the case. Because we interact with our customers every day, we do have some sense of what they are looking for. Here’s the problem though…. We don’t TALK to every one of our customers regularly – the silent majority are out there forming opinions without ever talking to their MLS, Association or brokerage directly.

By |2018-12-18T07:41:03-08:00December 18th, 2018|Uncategorized|2 Comments
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MLS of Choice Seems to be a Non-Issue so Far!

MLS of Choice went into effect in July this year. Some in our industry were fearful that MLS of Choice was going to dramatically change the game. They believed that brokers would immediately drop member of their secondary MLS memberships or would move to the lowest price provider in the region.

By |2018-12-11T07:33:39-08:00December 11th, 2018|Uncategorized|Comments Off on MLS of Choice Seems to be a Non-Issue so Far!
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Why are MLSs making it SO hard to innovate?

Our industry needs to find meaningful ways to support new thinking and innovation. I recently put myself in the shoes of a start-up and found out just how difficult it REALLY is to leverage MLS information.    We have made it REALLY hard for the smart 16 year old in her garage to build the next big thing for a brokerage.  Frankly, even well-established tech companies have major challenges working with more than 600 organizations.  Refer to my commonapp article for more on that topic. Let’s put ourselves in the shoes of a tech start-up. They have built something interesting. [...]

By |2018-11-27T12:06:58-08:00November 27th, 2018|Uncategorized|10 Comments
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SERVICE: The Real Secret Weapon to Broker Profitability

Our industry loves shiny objects! We’re also looking for the next goose that is going to lay golden eggs at our feet. This year the promise of greatness has been tied to technology investments. From Open Door to Compass to Keller Williams and a whole bunch in-between, brokerages are lining up to claim their rightful place as a technology company. 

By |2018-11-19T12:42:20-08:00November 18th, 2018|Uncategorized|Comments Off on SERVICE: The Real Secret Weapon to Broker Profitability
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Three Ways to Defend Against Losing Customers from MLS of Choice

Real estate is a service business.  REALTORS® are service professionals.  Are MLSs doing what it takes to support their subscribers with the service needed to help every agent and broker deliver the best service they can to the homebuyers and sellers?    With today’s new MLS of Choice environment, REALTORS® DO have a choice about what MLS to work with.  It’s time to take a serious look at the norms of service quality for MLSs today.

By |2018-11-12T18:53:05-08:00November 12th, 2018|Uncategorized|1 Comment
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