About Marilyn Wilson

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So far Marilyn Wilson has created 557 blog entries.

Attention MLS Boards – Are You Using All of the Services Provided by Your MLS?

At WAV Group, we conduct strategic planning sessions for many of the nation’s largest MLSs. As part of our due diligence we conduct in-depth interviews with many leading brokers and MLS Board members.  During these interviews, many tell us how they appreciate the depth and scope of services offered by their MLS. There’s a problem though…many of those we interview have not used the services offered by their local MLS.  In some cases, they are not even familiar with the services being offered. These board members haven’t taken the time to learn about each of the services offered by their [...]

By |2018-05-03T21:25:04-07:00May 7th, 2012|How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Our Services, Strategic Planning|Comments Off on Attention MLS Boards – Are You Using All of the Services Provided by Your MLS?
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TOP 5 AGENT & BROKER ARTICLES OF THE WEEK!

  Note: If you do not have a RE Technology account, please contact April at april@wavgroup.com, and I will be happy to create a complimentary account for you.  More than 70 MLSs and Associations offer RE Technology as a free member benefit - contact Melissa@retechnology.com for a program overview.     RE Technology wants to support our MLS partners by highlighting articles that peeked the most amount of agent and broker readership.  The goal of this effort is to provide content for MLSs to re-purpose to their members. Feel free to use these articles in any of your communication programs [...]

By |2018-05-03T21:25:04-07:00May 4th, 2012|Broker Technology Research, Broker-Agent Information, Clients, Main category, Our Company, Our Services, Reports, Technology Evaluation|Comments Off on TOP 5 AGENT & BROKER ARTICLES OF THE WEEK!
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RENTALS! A Market Quickly Slipping Away From REALTORS®

Every agent I know is looking for new opportunities for generating additional revenue.  At the same time I hear again and again that many agents are not interested in working on rental properties because there’s “not enough money in it”. Driven by this ambivalence, many MLSs are ignoring the rental market. This perspective is a HUGE mistake, in my view.  Let me share some “fun facts” with you to help you understand why I say that… First: Did you know that experts are now predicting that rental properties will constitute up to 40% of the overall residential real estate market [...]

By |2018-05-03T21:25:04-07:00May 4th, 2012|Broker-Agent Information, Main category, Marketing, Sales Advisory|1 Comment
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METROLIST NAMES SLUNAKER AS PRESIDENT & CHIEF EXECUTIVE OFFICER

Denver, CO – Metrolist® announced that Kirby Slunaker has been appointed as President and Chief Executive Officer (CEO) effective March 13, 2012. “In Kirby, we have chosen a seasoned business leader to continue our transition as a high quality service-oriented organization serving Colorado Realtors®,” stated James T. Wanzeck, Metrolist Board Chairman.  “Kirby has deep experience in transforming and leading top companies, such as VISA USA, eBags, FedEx, MDC Holdings, and, most recently, Pendum LLC.  With an executive of this caliber, we’re extremely well positioned to take the company to a new level.” Slunaker was chosen as interim Chief Operating Officer (COO) [...]

By |2018-05-03T21:25:05-07:00April 27th, 2012|Broker-Agent Information, Main category, MLS Insights, Press Releases|Comments Off on METROLIST NAMES SLUNAKER AS PRESIDENT & CHIEF EXECUTIVE OFFICER
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Listings MUST include at least one photo, period.

The attached article from Anastasia Wilcott, a frustrated real estate consumer, points out the pain that is created when listings are published without any photos.  I read the attached article on RETechnolgy this week and it inspired me to talk about a big issue that could be remedied very simply: lag time in listing photos.  Every MLS has their own rules about requirements for posting photos. Some require a photo within 24 hours, some are as long as 7 days after the listing is live. The current rules harken back to a time when a photographer was needed to take the shot,  [...]

By |2018-05-03T21:25:05-07:00April 27th, 2012|Broker-Agent Information, Clients, Main category, Marketing, MLS Insights|Comments Off on Listings MUST include at least one photo, period.
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MLS Innovation from DiscoverMLS and iMapp

DiscoverMLS, the company in large part responsible for driving significant innovation in the MLS industry, and iMapp, the company that pioneered the concept of advertising inside the MLS system, are at it again. The two companies have paired up and have announced a new initiative that creates an alternative to the traditional model of purchasing an MLS system separate from a Tax system. Whenever we at WAV Group conduct agent and broker research we hear pleas for better ways for MLSs to integrate all of their core tools to make them easier to work with. This initiative answers one of [...]

By |2018-05-03T21:25:06-07:00April 20th, 2012|Main category|1 Comment
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Where have all of the leads from MLS Consumer Websites gone?

Every time we conduct a survey with agents they tell us how little they know about the number of leads or listing exposure they are receiving from their MLS Consumer Websites. Some agents know the sites exist-some don’t even know that much.  It is pretty much universal that agents are not getting regular reports telling them how valuable their MLS consumer website is to their business.  When asked how interested they would be in getting a lead generation report from their MLS, there is pretty much unanimous interest in receiving this valuable information. In the most recent Member Customer Satisfaction [...]

By |2018-05-03T21:25:07-07:00April 9th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Reports|4 Comments
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Does the Conflicted and Cynical Consumer even need an agent anymore?

I had a fascinating conversation with a friend of mine who was describing her hellacious experience purchasing and ultimately foreclosing on a home.  Since we, at WAV Group, solidly believe that we do not listen to consumers enough, I thought it would be fun to share her story, word for word, uncut, to help all of us understand what, at least one consumer, is thinking these days.  Sobering words….I hope it inspires every one who reads this to think about ways we can “make it up” to those consumers that we let down… Enjoy….. I don’t know a lot about [...]

By |2018-05-03T21:25:07-07:00April 4th, 2012|Main category, MLS Insights|Comments Off on Does the Conflicted and Cynical Consumer even need an agent anymore?
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AFIRE’s 2012 Conference Heats Up – Marilyn Wilson to speak

We know you’ve been to your share of boring real estate conferences, filled with lackluster speakers tackling the same topics you’ve heard a dozen times before. Breakout sessions, if available, offer the same-old, same-old. That’s not what AFIRE is all about.  We’re just 9 weeks from the opening of our AFIRE conference, Courageous Leadership, in Scottsdale, Arizona...and we can’t wait! As a member of the AFIRE Advisory Board, I can't wait to share all of the exciting news about this year's event! AFIRE is a dynamic event created by women who are leaders in our industry. It's been created for [...]

By |2018-05-03T21:25:07-07:00April 2nd, 2012|Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category, Marketing, MLS Insights|Comments Off on AFIRE’s 2012 Conference Heats Up – Marilyn Wilson to speak
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Reticence of luxury and second home market to join regional MLSs

We are lucky enough to work with brokers and MLSs around the country.  It provides us with a unique perspective to notice trends that may not be readily apparent any other way. Here’s just one of the trends I have noticed in our work over the years.  While many parts of the country have been successful in joining together to create highly successful and productive regional MLSs, there is one weakness I have observed again and again.  Many times a luxury or second home market close to a larger metropolitan region will join the regional effort. I’m not going to [...]

By |2018-05-03T21:25:08-07:00March 23rd, 2012|Main category, MLS Insights|2 Comments
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New iPad is here – more fun, more fast

I woke up at 3:42 am pacific time this morning, only to realize I was probably one of the first people on the West Coast to see the “official” launch of the latest version of the iPad. While there is no AMAZING new innovation that we’ve never seen before, they have taken the device to new levels in a few interesting ways.  First, there is a new high definition screen called a “Retinal” screen that delivers more pixels per square inch than anything we’ve seen to date including high definition televisions, according to the video promotions from Apple. Next, it [...]

By |2018-05-03T21:25:09-07:00March 16th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing|Comments Off on New iPad is here – more fun, more fast
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How Strategic is your Strategic Plan?

The real estate industry is in a state of flux – many of the rules as we know it are changing before our eyes. Demanding consumers now require a lot more from their agents. Agents expect more from their brokers. Brokers believe their Associations and MLSs need to do more to help them survive. Every group in the real estate “food chain” is at risk of becoming overpriced, irrelevant or both by the changes before us. So what is YOUR organization doing to prepare for the inevitable changes being thrust upon it? Is your group looking at “worst case” scenario [...]

By |2018-05-03T21:25:09-07:00March 15th, 2012|Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category|Comments Off on How Strategic is your Strategic Plan?
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