About Victor Lund

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So far Victor Lund has created 1384 blog entries.

The copyright battle that could reshape real estate

This isn’t just a CoStar-Zillow clash. It’s a wake-up call for the entire industry. The implications ripple across MLSs, brokerages, portals, and vendors.

By |2025-08-07T17:41:59-07:00August 8th, 2025|Legal in Real Estate|Comments Off on The copyright battle that could reshape real estate

MLS MCP servers are here – see the one David Gumpper built for real estate AI

Ira didn’t mince words. MLSs are at a turning point. “If they don’t provide MCP servers to their participants, brokers and vendors will build their own. And those systems will bypass the MLS entirely.”

By |2025-08-05T07:19:50-07:00July 31st, 2025|Artificial Intelligence, MLS, Real Estate Technology|Comments Off on MLS MCP servers are here – see the one David Gumpper built for real estate AI

Victor Lund Joins M&A Pannel this Thursday at Inman Connect San Diego

We’ll be getting into the mechanics of how capital, founders, and strategy come together to shape what’s next in real estate technology.

By |2025-07-29T09:41:24-07:00July 29th, 2025|Announcements|Comments Off on Victor Lund Joins M&A Pannel this Thursday at Inman Connect San Diego

What buyers look for in a brokerage

You’re not just selling a business. You’re selling years of leadership, decision-making, market insight, and trust. It’s personal – and that’s what makes it powerful. But buyers don’t make decisions based on emotion. They’re looking at your brokerage through a different lens: return on investment.

By |2025-07-24T08:34:22-07:00July 24th, 2025|Acquisitions, Broker Information, M&A|Comments Off on What buyers look for in a brokerage

Historic Merger Creates North Texas Real Estate Powerhouse: MetroTex and CCAR Unite to Form 40,000-Member Association

Major consolidation strengthens advocacy, reduces costs, and expands professional development opportunities for Dallas-Fort Worth area REALTORS®.

By |2025-07-23T11:11:38-07:00July 23rd, 2025|Associations, Mergers & Acquisitions|Comments Off on Historic Merger Creates North Texas Real Estate Powerhouse: MetroTex and CCAR Unite to Form 40,000-Member Association

AI isn’t your brokerage strategy—it’s your strategic advantage

The fundamentals of brokerage strategy haven't changed, but AI now equips brokers with superpowers—dramatically enhancing efficiency and empowering agents to excel.

By |2025-08-06T11:20:08-07:00July 23rd, 2025|Artificial Intelligence, MLS Insights, Our Services|Comments Off on AI isn’t your brokerage strategy—it’s your strategic advantage

Why every MLS needs to understand MCP servers – before someone builds one without you

MLSs must embrace MCP servers not just as a technical upgrade, but as a strategic imperative that ensures their continued relevance in an AI-driven future.

By |2025-08-06T11:21:45-07:00July 14th, 2025|MLS Insights|Comments Off on Why every MLS needs to understand MCP servers – before someone builds one without you

Utah’s largest Keller Williams brokerage just shared how they’re using AI – and it’s working

This isn’t about chasing shiny tech. It’s about profitability, process, and positioning.

By |2025-08-26T05:05:50-07:00July 14th, 2025|Artificial Intelligence, Broker Technology Research, Business Intelligence|Comments Off on Utah’s largest Keller Williams brokerage just shared how they’re using AI – and it’s working

Stellar MLS, CRMLS, and Bright MLS leverage Matrix platform’s built-in capabilities to deliver seamless cross-regional listing access

Rather than developing complex integration systems or requiring brokers and agents to maintain multiple memberships, the shared Matrix infrastructure allows for seamless navigation and real-time data access across all three systems.

By |2025-07-10T14:05:14-07:00July 10th, 2025|Announcements, MLS Insights|Comments Off on Stellar MLS, CRMLS, and Bright MLS leverage Matrix platform’s built-in capabilities to deliver seamless cross-regional listing access

The MLS Mission Drift: Why Brokerages Are Calling for a Return to Core Functions

When neutral facilitators become competitive threats, cooperation inevitably gives way to conflict.

By |2025-07-10T12:34:38-07:00July 10th, 2025|Broker Technology Research, MLS Insights|Comments Off on The MLS Mission Drift: Why Brokerages Are Calling for a Return to Core Functions