Real estate reporters want relationships, not pitches. Are you listening?

What’s the most underrated skill in public relations today? It’s not mastering AI tools, or writing punchy subject lines, or even generating a buzz on social media. For the long game? It is relationships. Not the superficial, connect-and-forget kind built through mass emails or casual LinkedIn DMs. I’m talking about actual relationships. The kind that takes time, trust, consistency, and a deep understanding of the journalists we aim to work with; the kind built over years, not news cycles. The latest Cision One State of the Media survey, which gathered insights from over 3,000 journalists across 19 global markets, drives [...]

By |2025-08-05T12:10:20-07:00August 5th, 2025|Real Estate Technology|Comments Off on Real estate reporters want relationships, not pitches. Are you listening?

When MLS Leaders and Boards Pull in Different Directions, Progress Stalls

Executives are working hard to improve operations, update technology, and deliver value to members. The Board wants to support those efforts but often has a different sense of what’s working and what’s not. That disconnect isn’t about politics or poor leadership. It usually comes down to something much simpler: a lack of shared data.

By |2025-08-05T07:13:30-07:00August 5th, 2025|MLS, MLS Insights|Comments Off on When MLS Leaders and Boards Pull in Different Directions, Progress Stalls

Real estate is suffering from AI misinformation

History repeated itself at Inman Connect San Diego this week. Once again, after sitting through AI session after AI session on the first day, I was struck by how much confusion still exists in the real estate industry. As I experienced in early June after attending NAR Midyear, the AI "experts" on stage gave incomplete, misleading, or simply wrong information. One example just floored me. During an AI panel, a presenter proclaimed that Gemini Pro was better than ChatGPT. In what way? For content creation, hardly. Learning about your voice? No way. For daily use? Are you kidding me? And there [...]

Why Brokers Need Better Visibility into Tech Engagement to Deliver more Effective Training

Technology is one of the largest expense items on a broker’s P&L. CRM systems, marketing automation, lead nurturing tools, CMA platforms, websites and social media services are just a few of the technologies brokers offer today. They feel like they have to offer a robust suite of tools to compete effectively today. But ask most brokers how many of their agents are using those tools consistently, and the answer is usually, “I’m not sure.”

By |2025-07-31T07:53:05-07:00July 31st, 2025|Broker Information, Real Estate Technology, Research|Comments Off on Why Brokers Need Better Visibility into Tech Engagement to Deliver more Effective Training

MLS MCP servers are here – see the one David Gumpper built for real estate AI

Ira didn’t mince words. MLSs are at a turning point. “If they don’t provide MCP servers to their participants, brokers and vendors will build their own. And those systems will bypass the MLS entirely.”

By |2025-08-05T07:19:50-07:00July 31st, 2025|Artificial Intelligence, MLS, Real Estate Technology|Comments Off on MLS MCP servers are here – see the one David Gumpper built for real estate AI

Victor Lund Joins M&A Pannel this Thursday at Inman Connect San Diego

We’ll be getting into the mechanics of how capital, founders, and strategy come together to shape what’s next in real estate technology.

By |2025-07-29T09:41:24-07:00July 29th, 2025|Announcements|Comments Off on Victor Lund Joins M&A Pannel this Thursday at Inman Connect San Diego

How MLSs Can Deepen Broker Partnerships with Broker-Branded Dashboards

The relationship between brokers and their MLSs has evolved—and so have broker expectations. According to the WAV Group Brokerage Utilization and Access Study Part 2, brokers are no longer just looking to the MLS for listing access. They’re looking for help simplifying the overwhelming tech environment agents operate in every day.

By |2025-07-29T09:07:35-07:00July 29th, 2025|Broker Technology Research, MLS, Real Estate Technology|Comments Off on How MLSs Can Deepen Broker Partnerships with Broker-Branded Dashboards

What buyers look for in a brokerage

You’re not just selling a business. You’re selling years of leadership, decision-making, market insight, and trust. It’s personal – and that’s what makes it powerful. But buyers don’t make decisions based on emotion. They’re looking at your brokerage through a different lens: return on investment.

By |2025-07-24T08:34:22-07:00July 24th, 2025|Acquisitions, Broker Information, M&A|Comments Off on What buyers look for in a brokerage

Historic Merger Creates North Texas Real Estate Powerhouse: MetroTex and CCAR Unite to Form 40,000-Member Association

Major consolidation strengthens advocacy, reduces costs, and expands professional development opportunities for Dallas-Fort Worth area REALTORS®.

By |2025-07-23T11:11:38-07:00July 23rd, 2025|Associations, Mergers & Acquisitions|Comments Off on Historic Merger Creates North Texas Real Estate Powerhouse: MetroTex and CCAR Unite to Form 40,000-Member Association

AI isn’t your brokerage strategy—it’s your strategic advantage

The fundamentals of brokerage strategy haven't changed, but AI now equips brokers with superpowers—dramatically enhancing efficiency and empowering agents to excel.

By |2025-08-06T11:20:08-07:00July 23rd, 2025|Artificial Intelligence, MLS Insights, Our Services|Comments Off on AI isn’t your brokerage strategy—it’s your strategic advantage

One Brokerage, Ten MLSs, Why not a Multi-MLS centralized Dashboard?

Brokers operating in multiple MLS have an avalanche of complications they have to deal with - Slight market by market variances in Rules and Regs, redundant fees, patchwork quilt of data, Duplicate/triplicate data entry, and market specific tech tools.  Operating in multiple MLS increases the complexity of running a brokerage and can take a bit out of the already razor thin broker margins. 

By |2025-07-22T06:07:10-07:00July 22nd, 2025|Broker Information, Broker Technology Research, MLS Insights, Real Estate Technology|Comments Off on One Brokerage, Ten MLSs, Why not a Multi-MLS centralized Dashboard?