The value of being a Realtor in an AI agent world
The next decade will belong to those who can combine the best of AI with the best of human skill.
Meet Ben Kinney and Chris Suarez of Place – new owners of Remine
Acquisitions often come with risk. Promises get made and broken. Products change hands and lose their soul. But this deal has a different feel.
Big Results, Small Teams: How Independent Brokerages Are Winning Market Share
You need a system that makes every client feel valued for life—not just until closing day. It's important.
A New Report: Presale renovation is moving from niche to mainstay – and AI is leading the way
Most agents sat on the sidelines when virtual tours made their debut. Now, they are ubiquitous. Back in the mid to late 1990s, when virtual tours were primarily used for luxury listings, they felt clunky and slow, and often required buyers to download special browser plugins just to view a listing. I remember vividly IPIX and its 360 virtual tour tech at the first mainstream Inman Real Estate Connect at the San Francisco Hilton. It wowed the crowd but cost $1000 a tour. Most agents initially looked at virtual tours as a marketing gimmick until around 2010. Fast forward to [...]
OneKey MLS and Ocusell partner to deliver streamlined listing tools
Every agent wants a faster and better way to enter listings accurately and ways to maximize the engagement and marketability of their listings. Agents are busy and do not always take the time to be sure they have done everything to put the property’s best foot forward. In their haste to get the listing live, they sometimes makes mistakes which reduces the quality of the data for the MLS database.
WARDEX joins New Mexico in giving consumers what they love: Floor Plans
A second consumer-centric MLS has joined New Mexico MLS in requiring floor plans for all of their listings.
Does an Open MLS Really Lead to Association Membership Loss?
A decline in Association membership is one of the main fears about opening up MLSs to licensees that are not members of the National Association of REALTORS®. There are MLSs representing hundreds of thousands of agents that have been offering Open MLS subscriptions since the 90’s.
Software Development Consulting Team Now Available
I'm excited to introduce a highly skilled software development consulting team, now available for your projects. Specializing in full-stack development, data migrations, integrations, and AI solutions, this expert group has consistently delivered impressive results, helping businesses innovate faster and scale efficiently.
How would you decide to sell your MLS?
While understanding your organization's value is essential, making a well thought out decision to sell is far more complex. The smartest MLS leaders are preparing now—before an unsolicited offer lands on their desk.
AEI Housing Center Proposal for Housing Affordability is the Best Solution to a Complicated Problem
This is a big opportunity for Realtor Government Affairs. The local, state, and National Association of REALTORS® should gather resources now to support this.
ChatGPT unleashes the AI copyright beast with its new image powers
We've used ChatGPT and ChatGPT Teams to create much of the accompanying artwork for the more than 200 stories I’ve written for our REAL AI weekly newsletter. For a time, Midjourney was our image champ. Then, we discovered some tricks we could do with Canva's AI image generation tools. But now, it’s all ChatGPT: its image generation capabilities just leapfrogged the competition. Upload a photo to render a new image in almost every art style. Social media users are losing their minds over its ability to Studio Ghibli-style capabilities. The demand on ChatGPT has been so massive that its leader [...]
NAR Report: Gen X leads in income, Millennials stay mobile, and Gen Z quietly arrives
The 2025 NAR Generational Trends Report from NAR just dropped, and it reads like a family portrait of America in transition. Baby Boomers are moving closer to grandkids, Gen Zers are scurrying to scrape together enough savings to buy their first place, Millennials still buy the most homes, and Boomers are the top home sellers. Here are some things agents will want to know about to better understand the differences in the generations they serve: Gen X makes the most and buys the most expensive homes Buyers aged 49 to 58 now top the income charts, with a median household [...]