Real AI: Survey reveals real estate’s heavy use of AI, fast facts, five headlines, and a Quote of the Week

By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 3 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. AI survey reveals real estate’s heavy use, wide adoption A brand new study from real estate tech leader Delta Media shows the popularity and use of artificial intelligence (AI) in real estate has become nearly ubiquitous among America's leading real estate brokerages. Today, 75% of America's real estate brokerages already use AI technology, and almost 80% [...]

Third-Party Cookies Do Crumble With Google Chrome’s Privacy Shift

Google Chrome's phasing out of third-party cookies heralds a new era for real estate marketing. This article dives into the implications for marketers and suggests strategies to adapt, focusing on first-party data, contextual targeting, and building direct relationships with clients. Discover how the Privacy Sandbox technologies like Topics API and FLoC could reshape your marketing approach in a privacy-first future.

By |2024-01-05T22:35:25-08:00January 16th, 2024|Security and Privacy|0 Comments

Real AI: No PR – AI will make you a ghost, facts, headlines and the word of the week

By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 2 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. No PR? AI will make you a ghost While using generative AI, Victor Lund, Founding Partner at WAV Group, uncovered a new vital reason why public relations (PR) is essential for every firm, product, and service. His prompt requested AI to create information on firms that offer MLSs rev share for data aggregation and distribution. Granted, [...]

AI is a vital part of CoreLogic’s new Clareity Assure security platform for MLSs

Today, CoreLogic launched a vital and timely new security platform – Clareity Assure – now available to integrate as a front door to all MLS systems regardless of vendor. It is precisely the kind of protection MLSs need and must have in place. It uses artificial intelligence and machine learning for its adaptive authentication protection. It can identify suspicious activity and, most importantly, selectively deploy multi-factor authentication. By monitoring login activity in real time, it can automatically detect when login exceeds an acceptable risk threshold. Last year was a wakeup call for MLSs and security. The timing by CoreLogic could not [...]

Google’s Search Generative Experience (SGE) – Implications for Real Estate SEO

Discover how Google's Search Generative Experience (SGE) revolutionizes the real estate market. With AI-enhanced search capabilities, SGE offers a new way of accessing property information, changing how SEO is approached in real estate. This article delves into the benefits and challenges of SGE, offering insights on adapting SEO strategies for real estate professionals. Stay ahead in the digital landscape with our comprehensive analysis and tips.

By |2024-01-05T20:56:43-08:00January 9th, 2024|SEO|0 Comments

The Future is Secure: Understanding the Importance of Security by Design

In today's digital age, cybersecurity has finally become a top priority for organizations across all industries. Especially in real estate after last year's events. Cyber threats are becoming more sophisticated by the day, and data breaches can have devastating effects on businesses.  Despite this, many organizations still take a reactive approach to cybersecurity, only implementing security measures after a breach.  However, there is a better way to approach cybersecurity - one that offers greater protection against attacks and reduces the risk of data breaches. This approach is known as Security by Design. A friend of mine who is a chief [...]

By |2024-01-08T06:57:17-08:00January 5th, 2024|Security and Privacy|0 Comments

Real AI: AI free-for-all, AI gets its own keyboard key, fast facts, top headlines and Quote of the Week

Real AI: AI free-for-all, AI gets its own keyboard key, fast facts, top headlines and Quote of the Week By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 1 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. The AI free-for-all 2024 is signaling a messy year ahead for AI. Yesterday, Apple and Disney were told by the US Securities and Exchange Commission that they could not avoid shareholder votes calling for reports on their [...]

Greater San Diego Association of REALTORS® Welcomes Saul Klein as CEO and Director of the San Diego Multiple Listing Service (SDMLS)

He’s B-A-A-A-C-K! Saul Klein, a real estate technology visionary has stepped in to lead his local MLS in San Diego as its new CEO. Saul has helped drive adoption and engagement with real estate technologies for about 40 years starting the ePro technology training program, running one of the most well-trafficked MLS forums for years and has continued to contribute to MLS policy and programs throughout his career.

By |2024-01-04T07:49:08-08:00January 4th, 2024|Announcements, MLS, Press Releases|0 Comments

The Shifting Dynamics of Buyer-Agent Relationships in Real Estate

In the ever-evolving realm of real estate, the age-old question of whether to hire a buyer's agent is gaining renewed prominence, fueled by recent lawsuits that seek to shift compensation structures. As aspiring homeowners embark on their journey to property ownership, the necessity of engaging an agent is coming under increased scrutiny. Our latest research report, titled "How buyers feel about working with agents" delves into the services homebuyers value most and the imperative for agents to articulate the value they bring to the table in today's dynamic market.

Real AI: AI in 2024, fast facts, top headlines and Quote of the Week

By Kevin Hawkins with Korey Hawkins | Vol. 1 Post 19 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. AI in 2024 “This is only the beginning.” That’s what my youngest son said when we talked about AI during a holiday family dinner with three generations this week. He was explaining this to his 83-year-old grandparents how AI’s exponential growth will continue. Proud dad here: He is one smart kid (Boise State grad with highest [...]

Unveiling Success: The Crucial Role of Annual Reports for Real Estate Brokerages

An annual report serves as a powerful tool to communicate business achievements, market trends, and future strategies.

By |2023-12-21T16:57:13-08:00December 28th, 2023|Business Intelligence, Our Services|0 Comments