LeadingRE Taps Storytelling to Boost Brokerage Brands, Recruit Talent, and Showcase Properties

Listings flood online platforms every day, leaving buyers scrolling quickly and often forgetting what they’ve seen. What makes a home and or a brokerage stick in someone’s mind isn’t just the square footage or the list of upgrades. It’s the story.

By |2025-09-16T11:28:26-07:00September 16th, 2025|Broker Information, Marketing|Comments Off on LeadingRE Taps Storytelling to Boost Brokerage Brands, Recruit Talent, and Showcase Properties

Learning from Microsoft’s Copilot Pioneers: How Brokers and MLSs Can Harness Agentic AI

For real estate brokerages and MLSs, the parallels are striking. The same challenges Fortune 500 firms face with AI are the ones our industry must prepare for as agentic AI becomes central to brokerage operations, MLS data services, and consumer experiences.

By |2025-09-12T09:28:20-07:00September 12th, 2025|Artificial Intelligence, Broker Information, Fluente, MLS, Real Estate Technology|Comments Off on Learning from Microsoft’s Copilot Pioneers: How Brokers and MLSs Can Harness Agentic AI

KW Go Network launches branding concierge to go from templates to tailored

GO Network, Keller Williams’ largest franchisee, has officially launched Creative Studio — an in-house, full-service branding concierge that takes Realtors® from generic templates to fully developed, custom-tailored brand identities. It’s a bold step that demonstrates how brokerages can move beyond standard marketing support to deliver services that truly differentiate both the agent and the company.

By |2025-09-16T12:51:01-07:00September 8th, 2025|Broker Information, Real Estate Technology|Comments Off on KW Go Network launches branding concierge to go from templates to tailored

The Compass AI Demo and Fluente’s Path Forward For Brokers

The lesson for brokerages is clear: owning the AI orchestration layer is how you future-proof your business and create experiences that Compass is previewing here. The stakes are high.

By |2025-08-29T08:22:59-07:00August 28th, 2025|Artificial Intelligence, Broker Information, MCP|Comments Off on The Compass AI Demo and Fluente’s Path Forward For Brokers

The smartest brokers are buying right now

Acquisitions aren’t just about expansion. They’re about leverage – getting more from every agent, every lead source, and every dollar spent.

By |2025-08-15T10:56:20-07:00August 16th, 2025|Acquisitions, Broker Information, Mergers & Acquisitions|Comments Off on The smartest brokers are buying right now

R&D Tax Credits Can Reduce the Cost of AI Development for Brokerages and MLSs

If you haven’t started yet, this is the perfect time to design your AI strategy and deployment plan with tax credit eligibility in mind.

By |2025-08-15T10:55:37-07:00August 15th, 2025|Artificial Intelligence, Broker Information, MLS|Comments Off on R&D Tax Credits Can Reduce the Cost of AI Development for Brokerages and MLSs

Howard Hanna makes its Carolina debut with Allen Tate, a masterclass in brand migration

By uniting under one banner, a local powerhouse gains the scale, resources, and marketing reach of the largest family-owned real estate brokerage in America.

By |2025-08-14T13:31:01-07:00August 14th, 2025|Announcements, Broker Information|Comments Off on Howard Hanna makes its Carolina debut with Allen Tate, a masterclass in brand migration

What Makes a Brokerage Truly Profitable? Here’s What the Top Firms Do Differently

We’ve worked with brokerages of all sizes. Some were thriving. Others were barely holding on. The difference wasn’t market size, brand, or even production. It was leadership. Here’s what the top-performing firms are doing that others miss:

By |2025-08-07T12:10:14-07:00August 7th, 2025|Broker Information, Research|Comments Off on What Makes a Brokerage Truly Profitable? Here’s What the Top Firms Do Differently

Why Brokers Need Better Visibility into Tech Engagement to Deliver more Effective Training

Technology is one of the largest expense items on a broker’s P&L. CRM systems, marketing automation, lead nurturing tools, CMA platforms, websites and social media services are just a few of the technologies brokers offer today. They feel like they have to offer a robust suite of tools to compete effectively today. But ask most brokers how many of their agents are using those tools consistently, and the answer is usually, “I’m not sure.”

By |2025-07-31T07:53:05-07:00July 31st, 2025|Broker Information, Real Estate Technology, Research|Comments Off on Why Brokers Need Better Visibility into Tech Engagement to Deliver more Effective Training

What buyers look for in a brokerage

You’re not just selling a business. You’re selling years of leadership, decision-making, market insight, and trust. It’s personal – and that’s what makes it powerful. But buyers don’t make decisions based on emotion. They’re looking at your brokerage through a different lens: return on investment.

By |2025-07-24T08:34:22-07:00July 24th, 2025|Acquisitions, Broker Information, M&A|Comments Off on What buyers look for in a brokerage

One Brokerage, Ten MLSs, Why not a Multi-MLS centralized Dashboard?

Brokers operating in multiple MLS have an avalanche of complications they have to deal with - Slight market by market variances in Rules and Regs, redundant fees, patchwork quilt of data, Duplicate/triplicate data entry, and market specific tech tools.  Operating in multiple MLS increases the complexity of running a brokerage and can take a bit out of the already razor thin broker margins. 

By |2025-07-22T06:07:10-07:00July 22nd, 2025|Broker Information, Broker Technology Research, MLS Insights, Real Estate Technology|Comments Off on One Brokerage, Ten MLSs, Why not a Multi-MLS centralized Dashboard?