Brokers are so far behind the portals
Portals have already built that future. Brokers can too, if they’re willing to rethink what “relationship management” really means in a data-driven world.
Compass and Anywhere signal a new era of brokerage consolidation
At WAV Group, we have long believed that consolidation is not just about size. It is about leverage and the ability to turn scale into sustained profitability. This merger should prompt every brokerage leader to revisit their own growth strategy.
ChatGPT Is Recommending Brokerages now. Is it Recommending Yours?
Real estate brokerages have always competed on reputation. For decades, word of mouth, Google reviews, and social media have shaped how consumers choose who to trust with their biggest financial transaction. But today, a new powerful influencer is entering that decision-making process — ChatGPT. Today, 59% of consumers said they’ve used at least one AI-powered platform to support their homebuying journey and get information about the real estate market, according to a new study from Veterans United Home Loans.
Home Services By Referral Only: The Hidden Network of Elite Contractors
As it turns out, brokerage companies that collaborate with successful local businesses for co-marketing are more compelling together than they are when they market themselves independently.
LeadingRE Taps Storytelling to Boost Brokerage Brands, Recruit Talent, and Showcase Properties
Listings flood online platforms every day, leaving buyers scrolling quickly and often forgetting what they’ve seen. What makes a home and or a brokerage stick in someone’s mind isn’t just the square footage or the list of upgrades. It’s the story.
Learning from Microsoft’s Copilot Pioneers: How Brokers and MLSs Can Harness Agentic AI
For real estate brokerages and MLSs, the parallels are striking. The same challenges Fortune 500 firms face with AI are the ones our industry must prepare for as agentic AI becomes central to brokerage operations, MLS data services, and consumer experiences.
KW Go Network launches branding concierge to go from templates to tailored
GO Network, Keller Williams’ largest franchisee, has officially launched Creative Studio — an in-house, full-service branding concierge that takes Realtors® from generic templates to fully developed, custom-tailored brand identities. It’s a bold step that demonstrates how brokerages can move beyond standard marketing support to deliver services that truly differentiate both the agent and the company.
The Compass AI Demo and Fluente’s Path Forward For Brokers
The lesson for brokerages is clear: owning the AI orchestration layer is how you future-proof your business and create experiences that Compass is previewing here. The stakes are high.
The smartest brokers are buying right now
Acquisitions aren’t just about expansion. They’re about leverage – getting more from every agent, every lead source, and every dollar spent.
R&D Tax Credits Can Reduce the Cost of AI Development for Brokerages and MLSs
If you haven’t started yet, this is the perfect time to design your AI strategy and deployment plan with tax credit eligibility in mind.
Howard Hanna makes its Carolina debut with Allen Tate, a masterclass in brand migration
By uniting under one banner, a local powerhouse gains the scale, resources, and marketing reach of the largest family-owned real estate brokerage in America.
The MLS Service to the Broker
To continue providing meaningful value, MLSs must align closely with broker priorities, support their evolving strategies, and help them regain competitive footing in a rapidly changing marketplace.