What buyers look for in a brokerage

You’re not just selling a business. You’re selling years of leadership, decision-making, market insight, and trust. It’s personal – and that’s what makes it powerful. But buyers don’t make decisions based on emotion. They’re looking at your brokerage through a different lens: return on investment.

By |2025-07-24T08:34:22-07:00July 24th, 2025|Acquisitions, Broker Information, M&A|0 Comments

One Brokerage, Ten MLSs, Why not a Multi-MLS centralized Dashboard?

Brokers operating in multiple MLS have an avalanche of complications they have to deal with - Slight market by market variances in Rules and Regs, redundant fees, patchwork quilt of data, Duplicate/triplicate data entry, and market specific tech tools.  Operating in multiple MLS increases the complexity of running a brokerage and can take a bit out of the already razor thin broker margins. 

Boost Agent Performance with a Dashboard That Enables Regular Sales Coaching

Expanding opportunities for regular sales coaching is one of the most overlooked opportunities in a brokerage today. The WAV Group Broker Technology Utilization and Access Study Part II uncovered that brokers want more than just tools for their agents. They want systems that help their managers coach, motivate, and support agent performance. And right now, they don’t feel they have what they need.

By |2025-07-17T09:07:09-07:00July 17th, 2025|Broker Information, Broker Technology Research, Real Estate Technology|Comments Off on Boost Agent Performance with a Dashboard That Enables Regular Sales Coaching

Why Great Agents Leave (And How the Right Culture Keeps Them Forever): 10 Culture-Building Tips

Recruiting and retaining the right agents in more than just commission splits or lead generation systems.  The most successful brokerages understand that culture is their strongest recruiting tool and retention strategy, especially when you want to make sure that an agent is the right fit. A well-crafted culture doesn't just happen by accident—it requires intentional effort, consistent reinforcement, and authentic leadership. Here’s 10 culture-building tips that will help you build a brokerage where agents thrive.

By |2025-07-16T07:53:56-07:00July 16th, 2025|Agent Recruitment, Broker Information, Marketing|Comments Off on Why Great Agents Leave (And How the Right Culture Keeps Them Forever): 10 Culture-Building Tips

What will your legacy be?

You built a brokerage with your name on the sign, your fingerprints on every decision, and your heart poured into every relationship. But at some point, every successful leader has to ask: What happens when I step away?

By |2025-07-10T07:20:09-07:00July 10th, 2025|Acquisitions, Broker Information, Mergers & Acquisitions|Comments Off on What will your legacy be?

One Login, One Place — Why a Centralized Dashboard is the Key to Agent Tech Engagement

If you’ve ever wondered why agents aren’t using the tech tools you’ve worked hard to provide, the answer might be simpler than you think. According to the recent WAV Group Broker Technology Utilization and Access Study Part II, brokers are frustrated by low engagement with their technology platforms. And the reason? Agents are overwhelmed by how hard it is to even find the tools, let alone use them consistently.

By |2025-07-09T08:56:22-07:00July 9th, 2025|Broker Information, Broker Technology Research|Comments Off on One Login, One Place — Why a Centralized Dashboard is the Key to Agent Tech Engagement

Brokers are building AI machines. Agents are still buying apps.

Imagine an AI that understands not just language but the structure of real estate transactions, compliance rules, timelines, and customer journeys.

By |2025-07-10T06:13:18-07:00July 8th, 2025|Artificial Intelligence, Broker Information, Fluente|Comments Off on Brokers are building AI machines. Agents are still buying apps.

What Does It Really Take for a Broker Website to Compete with the Portals? Share Your Perspective

Competing with national portals like Zillow, Realtor.com, and Homes.com is nearly impossible for brokerages. These platforms pour millions into advertising, dominate search engine rankings, and offer engage consumer-test functionality across every market in the country. So where does that leave local and regional brokerages trying to create a website that can compete for attention for real estate consumers? We want to hear from you in the WAV Group Broker Survey.

By |2025-07-08T05:58:00-07:00July 8th, 2025|Broker Information, Broker Technology Research|Comments Off on What Does It Really Take for a Broker Website to Compete with the Portals? Share Your Perspective

Doorify MLS steps up for industry-owned innovation with Broker Public Portal

This isn’t just a financial deal; it’s a declaration that our industry’s future shouldn’t rest in the hands of ad-funded gatekeepers or third-party vendors.

By |2025-07-01T13:03:27-07:00July 1st, 2025|Broker Information, Broker Public Portal, MLS Insights|Comments Off on Doorify MLS steps up for industry-owned innovation with Broker Public Portal

Are Brokerage Websites More Effective for Franchises or Independents?

As a franchise or independent broker WAV Group would like to get your perspective on these important questions:  Do websites still work as a core tool for your brokerage?  If so, why. If not, why not?

By |2025-07-01T12:04:42-07:00July 1st, 2025|Broker Information, Broker Technology Research, Technology Evaluation|Comments Off on Are Brokerage Websites More Effective for Franchises or Independents?

Does your brokerage website make you cringe?

As market conditions tighten and brokers are forced to make tough decisions about where to cut and where to invest, one question looms large: Is your website helping your brokerage stand proud online, or do you cringe when you look at it? Do you believe the monies spent on your website are helping your business or is it just a necessary evil?  

By |2025-06-27T08:27:50-07:00June 27th, 2025|Broker Information, Broker Technology Research|Comments Off on Does your brokerage website make you cringe?

Skating to Where the Puck is Going: Why Smart Brokerages Should Target the $5.5 Billion Home Flipping Market

The question isn't whether the home flipping and investor segment represents a massive opportunity—it's whether your brokerage will be positioned to capture it.

By |2025-06-25T13:04:08-07:00June 26th, 2025|Broker Information, Business Intelligence|Comments Off on Skating to Where the Puck is Going: Why Smart Brokerages Should Target the $5.5 Billion Home Flipping Market