The Compass AI Demo and Fluente’s Path Forward For Brokers
The lesson for brokerages is clear: owning the AI orchestration layer is how you future-proof your business and create experiences that Compass is previewing here. The stakes are high.
The smartest brokers are buying right now
Acquisitions aren’t just about expansion. They’re about leverage – getting more from every agent, every lead source, and every dollar spent.
R&D Tax Credits Can Reduce the Cost of AI Development for Brokerages and MLSs
If you haven’t started yet, this is the perfect time to design your AI strategy and deployment plan with tax credit eligibility in mind.
Howard Hanna makes its Carolina debut with Allen Tate, a masterclass in brand migration
By uniting under one banner, a local powerhouse gains the scale, resources, and marketing reach of the largest family-owned real estate brokerage in America.
The MLS Service to the Broker
To continue providing meaningful value, MLSs must align closely with broker priorities, support their evolving strategies, and help them regain competitive footing in a rapidly changing marketplace.
What Makes a Brokerage Truly Profitable? Here’s What the Top Firms Do Differently
We’ve worked with brokerages of all sizes. Some were thriving. Others were barely holding on. The difference wasn’t market size, brand, or even production. It was leadership. Here’s what the top-performing firms are doing that others miss:
Why Brokers Need Better Visibility into Tech Engagement to Deliver more Effective Training
Technology is one of the largest expense items on a broker’s P&L. CRM systems, marketing automation, lead nurturing tools, CMA platforms, websites and social media services are just a few of the technologies brokers offer today. They feel like they have to offer a robust suite of tools to compete effectively today. But ask most brokers how many of their agents are using those tools consistently, and the answer is usually, “I’m not sure.”
What buyers look for in a brokerage
You’re not just selling a business. You’re selling years of leadership, decision-making, market insight, and trust. It’s personal – and that’s what makes it powerful. But buyers don’t make decisions based on emotion. They’re looking at your brokerage through a different lens: return on investment.
One Brokerage, Ten MLSs, Why not a Multi-MLS centralized Dashboard?
Brokers operating in multiple MLS have an avalanche of complications they have to deal with - Slight market by market variances in Rules and Regs, redundant fees, patchwork quilt of data, Duplicate/triplicate data entry, and market specific tech tools. Operating in multiple MLS increases the complexity of running a brokerage and can take a bit out of the already razor thin broker margins.
Boost Agent Performance with a Dashboard That Enables Regular Sales Coaching
Expanding opportunities for regular sales coaching is one of the most overlooked opportunities in a brokerage today. The WAV Group Broker Technology Utilization and Access Study Part II uncovered that brokers want more than just tools for their agents. They want systems that help their managers coach, motivate, and support agent performance. And right now, they don’t feel they have what they need.
Why Great Agents Leave (And How the Right Culture Keeps Them Forever): 10 Culture-Building Tips
Recruiting and retaining the right agents in more than just commission splits or lead generation systems. The most successful brokerages understand that culture is their strongest recruiting tool and retention strategy, especially when you want to make sure that an agent is the right fit. A well-crafted culture doesn't just happen by accident—it requires intentional effort, consistent reinforcement, and authentic leadership. Here’s 10 culture-building tips that will help you build a brokerage where agents thrive.
What will your legacy be?
You built a brokerage with your name on the sign, your fingerprints on every decision, and your heart poured into every relationship. But at some point, every successful leader has to ask: What happens when I step away?