New! FREE RESO Marketing Toolkit!

Help brokers understand how RESO standardized data delivered via the RESO Web API will help them bring new technology solutions to market and differentiate their messaging, lead gen, market statistics and green marketing. Thanks to MLSs across the country who have done a great job of embracing the Real Estate Standards Organization, the RESO Data Dictionary and RESO Web API. Today, 93% of all REALTORS® in America work with MLSs that are RESO Certified. Congratulations! In practical terms that means that brokers can now improve their ability to capture leads, save searches across multiple devices, promote green properties and take [...]

By |2018-05-03T21:22:49-07:00May 25th, 2017|Broker Technology Research, Marketing|Comments Off on New! FREE RESO Marketing Toolkit!
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Pacific Union Delivers On International Reach

WAV Group has been studying broker website effectiveness for more than a decade. One area of interest is global reach. When we look at Google Analytics, we study traffic to understand the level of visibility that brokers are achieving for their websites internationally. Over the past 12 months, Pacific Union International has been living up to their name by expanding their international reach. Driving International Reach International reach has largely been a listing tool in real estate. Even in global cities like San Francisco, Los Angeles, Chicago or New York, we see that 85% of buyers come from the immediate [...]

By |2018-08-14T03:57:45-07:00May 25th, 2017|Broker Technology Research, Broker-Agent Information, Main category, Marketing|Comments Off on Pacific Union Delivers On International Reach
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Metro Market Trends, Inc. Welcomes Brenda Carnegie

Metro Market Trends, Inc. (MMT), a subsidiary of RealtyWEB.Net, is pleased to announce that Brenda Carnegie has joined the MMT team as a Business Development Consultant. Brenda has served in the real estate industry for over 25 years starting as an MLS Director in Clearwater, Florida.  She has held positions with Interealty (now part of CoreLogic), Realist, and Coldwell Banker Residential. Brenda was responsible for managing MLS system installations, sales and member support, as well as developing and implementing Broker-based solutions. Brenda was part of the realtor.com® Industry Relations Team from 2009-2015 as Director of Industry Relations, providing support to Associations/MLSs in [...]

By |2018-05-03T21:22:50-07:00May 16th, 2017|Marketing, Press Releases|Comments Off on Metro Market Trends, Inc. Welcomes Brenda Carnegie
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Data Will Now Cross The Trestle

Trestle by CoreLogic has been a sprint for the nation’s largest technology provider. On the heals of migrating more than 50 MLSs over to Matrix over the past 30 months, they had the added challenge of getting all of their MLS clients to be RESO certified (RESO = Real Estate Standards Organization). CoreLogic got them there, but at the Silver level of certification (Booooooo!). In a press release today, RESO has upgraded their certification on Trestle to Gold (Yeaaaaaa!) WHY TRESTLE? Every MLS system vendor offers a server for publishing IDX and VOW data to enable brokers to hydrate their [...]

By |2018-05-03T21:22:50-07:00May 11th, 2017|Marketing, MLS Insights|Comments Off on Data Will Now Cross The Trestle
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Help your Brokers Improve their Marketing with RESO Standards

MLSs have done a great job of embracing the Real Estate Standards Organization, the RESO Data Dictionary and RESO Web API. Today, 93% of all REALTORS® in America work with MLSs that are RESO Certified. RESO volunteers have worked tirelessly for years to get us to this stage.  MLSs have done the hard work to make RESO data standards available to their members and technology partners. We’re on the cusp of greatness with RESO. While just about all brokers in America can leverage RESO standards on their website, CRM and other marketing solutions now, very few are aware of the [...]

By |2018-05-03T21:22:50-07:00May 10th, 2017|Broker Technology Research, Marketing, MLS Insights|Comments Off on Help your Brokers Improve their Marketing with RESO Standards
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Building a Seller Lead Funnel

In a conversation yesterday with a large brokerage firm, we discussed a $250,000 online ad campaign that was directed at generating buyer leads. If the vendor had not quoted a $100k price increase over the previous year, the client would have simply stroked the check for $150k without a meeting, as they had done over the past 13 years. The massive price increase caused them to rethink. What came out of the conversation was a brainstorm for innovation around developing seller leads. The brokerage supports and coaches agents around the common stuff – door knocking, farming, telemarketing, etc. What can [...]

By |2018-05-03T21:22:51-07:00May 3rd, 2017|Broker Technology Research, Broker-Agent Information, Marketing|Comments Off on Building a Seller Lead Funnel
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Snapchat for Real Estate – Probably Not – But Ideas Abound

If you have a teenager, you know all about Snapchat. Since the earliest days of social media, WAV Group has experimented with a host of social media platforms to discover opportunities for our clients. In lock step, I have been snapping away. Haven’t tried Snapchat for real estate marketing? Don’t bother. Unless you are trying to keep up with your child or other Snapchat enthusiast, there is no place on Snanpchat for the real estate business. However, there are some marketing thoughts that may spark some creative strategic thinking. Scarcity and Urgency Snaps expire after 24 hours. This is an [...]

By |2018-05-03T21:22:51-07:00April 27th, 2017|Marketing, Product Management|Comments Off on Snapchat for Real Estate – Probably Not – But Ideas Abound
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First CoreLogic Client Deploys Graphiq Data Visualizations

IRVINE, Calif., April 19, 2017—CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled solutions provider, today announced that Information and Real Estate Services, LLC (IRES) is the first CoreLogic client to make Graphiq data visualizations available to U.S. homebuyers. Working together, CoreLogic and Graphiq provide responsive data visualizations that graphically illustrate property lot, tax and transaction information, as well as local real estate trends, school ratings, commute times, and demographic breakdowns. Using data from CoreLogic and a variety of other sources, these striking visual representations provide deep insights and valuable context about properties and communities. “The public has access to [...]

By |2018-08-26T11:16:09-07:00April 19th, 2017|Clients, Marketing, MLS Insights|Comments Off on First CoreLogic Client Deploys Graphiq Data Visualizations
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4 Things Robotics Students Taught Me About Marketing and Communications

“Always walk through life as if you have something new to learn, and you will.” That quote from Vernon Howard sums up why I love being around students. They are so damn smart, engaging and not as jaded as the rest of us older folks. They are open to new ideas, quick to embrace innovative thinking and fast to adapt and explore new approaches. During their high school years in particular, what emerges from their minds and behaviors is an explosion of growth that is truly intoxicating to watch. I’ve been a direct witness to this as a founding member [...]

By |2018-05-03T21:22:52-07:00April 12th, 2017|Main category, Marketing|Comments Off on 4 Things Robotics Students Taught Me About Marketing and Communications
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SEO Or Search Marketing For Brokers

We just escorted a client though a double audit of their search engine optimization on their broker website.  We reviewed Domain Authority and ranked it against their competition and saw a range of authority from 44 to 48 for leading broker websites. We reviewed Moz Report, CheckPageRank.net, and others. We carefully analyzed all area search keyword traffic using a combination of searches that include Neilson, ComScore, Google Analytics, and Hitwise. You can ignore any site data from a third party that is free (i.e. Quantcast and other free services are way off). Too often, firms look too closely at their [...]

By |2024-01-05T21:01:50-08:00March 28th, 2017|Broker Technology Research, Marketing, SEO, Strategic Planning|Comments Off on SEO Or Search Marketing For Brokers
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InstaView 3.0 Introduces First Structured Data to Virtual Tours

Independence, Ohio— January 23, 2017. This week InstaView 3.0, the newest release of Property Panorama’s category-leading virtual tour platform, became the first virtual tour to publish Structured Data. Structured Data allows search engines like Google to render Agent Profiles, Office Profiles, Open Houses, and Property Detail summaries within search results, dramatically improving the search optimization of real estate listings. "Structured Data makes it easier to find and deliver information and is driving more consumer engagement with our new InstaView tours. InstaView tours are already receiving six times more unique visitors than any other listing marketing tool," said Property Panorama CEO [...]

By |2018-05-03T21:22:56-07:00January 24th, 2017|Marketing, Virtual Office Website Series|Comments Off on InstaView 3.0 Introduces First Structured Data to Virtual Tours
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The Power of Sharing

Today, many leading news sites and blogs welcome by-lined posts and articles from respected professionals willing to share valuable knowledge and insights with their readers.  Good, free content helps boost their SEO, readership, and prestige. For companies who sell to brokers, agents, lenders, and consumers, the explosion of real estate blogs locally as well as nationally creates unprecedented opportunities to build brands, advance careers and position products and services.  The only cost involved might be the time of a professional writer experienced in the residential real estate to turn concepts into great copy. The publishers who operate these sites make [...]

By |2018-05-03T21:23:01-07:00November 17th, 2016|Marketing, Strategic Planning|Comments Off on The Power of Sharing
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