The MLS Service to the Broker
To continue providing meaningful value, MLSs must align closely with broker priorities, support their evolving strategies, and help them regain competitive footing in a rapidly changing marketplace.
Future-Proof or Fall Behind: AI Has to Be in Your 2026 Budget
It’s Time to Rethink Everything You Do Through the Lens of AI Before you finalize your 2026 budget, you need to dedicate some time and resources so that you will have resources to take a hard look at every service, technology, training program, support channel, and event you offer. Ask yourself: Can this be enhanced, streamlined, or scaled using AI?
When MLS Leaders and Boards Pull in Different Directions, Progress Stalls
Executives are working hard to improve operations, update technology, and deliver value to members. The Board wants to support those efforts but often has a different sense of what’s working and what’s not. That disconnect isn’t about politics or poor leadership. It usually comes down to something much simpler: a lack of shared data.
AI isn’t your brokerage strategy—it’s your strategic advantage
The fundamentals of brokerage strategy haven't changed, but AI now equips brokers with superpowers—dramatically enhancing efficiency and empowering agents to excel.
One Brokerage, Ten MLSs, Why not a Multi-MLS centralized Dashboard?
Brokers operating in multiple MLS have an avalanche of complications they have to deal with - Slight market by market variances in Rules and Regs, redundant fees, patchwork quilt of data, Duplicate/triplicate data entry, and market specific tech tools. Operating in multiple MLS increases the complexity of running a brokerage and can take a bit out of the already razor thin broker margins.
Why every MLS needs to understand MCP servers – before someone builds one without you
MLSs must embrace MCP servers not just as a technical upgrade, but as a strategic imperative that ensures their continued relevance in an AI-driven future.
Stellar MLS, CRMLS, and Bright MLS leverage Matrix platform’s built-in capabilities to deliver seamless cross-regional listing access
Rather than developing complex integration systems or requiring brokers and agents to maintain multiple memberships, the shared Matrix infrastructure allows for seamless navigation and real-time data access across all three systems.
The MLS Mission Drift: Why Brokerages Are Calling for a Return to Core Functions
When neutral facilitators become competitive threats, cooperation inevitably gives way to conflict.
Homes.com Publishes Historical MLS Photos on Active Listings. Should MLSs Be Concerned?
In a market where consumer engagement increasingly determines platform success, historical property photos represent just one example of how creative data applications can create competitive advantages.
Doorify MLS steps up for industry-owned innovation with Broker Public Portal
This isn’t just a financial deal; it’s a declaration that our industry’s future shouldn’t rest in the hands of ad-funded gatekeepers or third-party vendors.
Does Your MLS Lead with Its Heart?
In the 20+ years WAV Group has been fielding MLS Customer Satisfaction Surveys we have noticed one indisputable FACT. The MLSs with CEOs that lead with their heart and demonstrate empathy and passion for their subscribers are the ones that have earned the most customer loyalty.
Extend the value of your MLS by enable Lifetime Client Relationships for your Subscribers
The standout takeaway? Nearly 2/3 of homeowners are very or extremely interested in an online homeownership portal—an all-in-one platform to help manage, maintain, and protect their most valuable asset. Here’s what homeowners want it to do: