Now’s the Time: Why MLSs Should Bring Builder Listings Into the Fold
MLS participation delivers both marketing reach and business intelligence that independent builder websites simply can’t replicate.
MLS participation delivers both marketing reach and business intelligence that independent builder websites simply can’t replicate.
For international markets, it is not a distant opportunity, it is a new front already opening through the gateways built by globally minded MLSs.
NorthstarMLS has unveiled a governance model designed for the future.
NAR’s policy statement offers caution but avoids clarity. Until the association clearly defines what control means in the age of AI, it risks losing both the tree and the forest.
This announcement is about reclaiming control over the data infrastructure that underpins the real estate industry. RealAPI represents digital sovereignty, a future where MLSs and brokers control how their data is accessed, who uses it, and what value is returned.
If MLSs provide a standardized, policy-compliant way for AI systems to query listing data (with proper guardrails), then any broker or authorized app can use it and we maintain a level playing field and oversight.
Many MLSs believe they “own” their data because it’s collected under their rules and compliance structures. But in practice, most MLSs house their data on vendor-controlled servers, governed by vendor-written terms, infrastructure and development priorities.
Zillow built its business on cooperation. Now it’s the MLS’s job to defend it.
These agreements underscore the MLS’s role as a foundational asset for the industry. Brokers, teams, agents, and clients all benefit from a more connected system that delivers accuracy, transparency, and reach.
HAR’s success shows that when MLSs commit to every corner of the real estate marketplace, they deliver lasting value to their members and the public.
The opportunity is immediate, but so is the risk of inaction. Associations that fail to deliver this benefit may watch brokers and vendors seize the role of trusted daily guide. The time to act is now.
What security measures is your MLS implementing beyond the minimum requirements? The time for "good enough" cybersecurity is over.