The Zillow ChatGPT Integration of IDX Data: A Test of Opinion

If MLSs provide a standardized, policy-compliant way for AI systems to query listing data (with proper guardrails), then any broker or authorized app can use it and we maintain a level playing field and oversight.

By |2025-10-14T10:11:08-07:00October 14th, 2025|Artificial Intelligence, Broker Technology Research, ChatGPT, IDX, MLS Insights, Zillow|Comments Off on The Zillow ChatGPT Integration of IDX Data: A Test of Opinion

It’s Time for MLSs to Take Back Control of Their Data

Many MLSs believe they “own” their data because it’s collected under their rules and compliance structures. But in practice, most MLSs house their data on vendor-controlled servers, governed by vendor-written terms, infrastructure and development priorities.

By |2025-10-13T13:33:10-07:00October 13th, 2025|MLS, MLS Insights|Comments Off on It’s Time for MLSs to Take Back Control of Their Data

Zillow seeks forgiveness, not permission: MLSs must enforce cooperation in the AI era

Zillow built its business on cooperation. Now it’s the MLS’s job to defend it.

By |2025-10-07T11:00:50-07:00October 7th, 2025|Data-Driven Culture, Legal in Real Estate, MLS Insights|Comments Off on Zillow seeks forgiveness, not permission: MLSs must enforce cooperation in the AI era

HAR and NTREIS launch reciprocal access through Cotality IntraMatrix creating nearly statewide MLS access

These agreements underscore the MLS’s role as a foundational asset for the industry. Brokers, teams, agents, and clients all benefit from a more connected system that delivers accuracy, transparency, and reach.

By |2025-10-01T16:45:25-07:00October 1st, 2025|Associations, MLS Insights|Comments Off on HAR and NTREIS launch reciprocal access through Cotality IntraMatrix creating nearly statewide MLS access

HAR commercial listing playbook is an example for all MLSs

HAR’s success shows that when MLSs commit to every corner of the real estate marketplace, they deliver lasting value to their members and the public.

By |2025-09-22T16:16:47-07:00September 22nd, 2025|MLS Insights|Comments Off on HAR commercial listing playbook is an example for all MLSs

AI bots could be the next must-have member benefit for REALTOR® associations

The opportunity is immediate, but so is the risk of inaction. Associations that fail to deliver this benefit may watch brokers and vendors seize the role of trusted daily guide. The time to act is now.

By |2025-09-18T17:52:37-07:00September 19th, 2025|AI & Application Development, Artificial Intelligence, Associations, MLS Insights|Comments Off on AI bots could be the next must-have member benefit for REALTOR® associations

MLS Leaders: The Security Bar Has Been Raised. And It’s About Time

What security measures is your MLS implementing beyond the minimum requirements? The time for "good enough" cybersecurity is over.

By |2025-08-22T12:48:23-07:00August 22nd, 2025|Cyber, MLS Insights, Security and Privacy|1 Comment

Stellar MLS partners with Rayse to make agent value visible

By making Rayse a standard part of every subscription, Stellar MLS is reinforcing its role as a forward-thinking MLS.

By |2025-08-21T11:33:07-07:00August 21st, 2025|Announcements, MLS Insights, Real Estate Technology|Comments Off on Stellar MLS partners with Rayse to make agent value visible

Future-Proof or Fall Behind: AI Has to Be in Your 2026 Budget

It’s Time to Rethink Everything You Do Through the Lens of AI Before you finalize your 2026 budget, you need to dedicate some time and resources so that you will have resources to take a hard look at every service, technology, training program, support channel, and event you offer. Ask yourself: Can this be enhanced, streamlined, or scaled using AI?

By |2025-08-06T12:21:52-07:00August 6th, 2025|Associations, MLS Insights, Real Estate Technology|Comments Off on Future-Proof or Fall Behind: AI Has to Be in Your 2026 Budget

When MLS Leaders and Boards Pull in Different Directions, Progress Stalls

Executives are working hard to improve operations, update technology, and deliver value to members. The Board wants to support those efforts but often has a different sense of what’s working and what’s not. That disconnect isn’t about politics or poor leadership. It usually comes down to something much simpler: a lack of shared data.

By |2025-08-05T07:13:30-07:00August 5th, 2025|MLS, MLS Insights|Comments Off on When MLS Leaders and Boards Pull in Different Directions, Progress Stalls

AI isn’t your brokerage strategy—it’s your strategic advantage

The fundamentals of brokerage strategy haven't changed, but AI now equips brokers with superpowers—dramatically enhancing efficiency and empowering agents to excel.

By |2025-08-06T11:20:08-07:00July 23rd, 2025|Artificial Intelligence, MLS Insights, Our Services|Comments Off on AI isn’t your brokerage strategy—it’s your strategic advantage