Now’s the Time: Why MLSs Should Bring Builder Listings Into the Fold

MLS participation delivers both marketing reach and business intelligence that independent builder websites simply can’t replicate.

By |2025-10-30T16:10:22-07:00November 4th, 2025|Broker-Agent Information, MLS Insights|Comments Off on Now’s the Time: Why MLSs Should Bring Builder Listings Into the Fold

Zillow + ChatGPT: a new front for international listing exposure

For international markets, it is not a distant opportunity, it is a new front already opening through the gateways built by globally minded MLSs.

By |2025-10-30T16:00:54-07:00October 31st, 2025|ChatGPT, MLS Insights|Comments Off on Zillow + ChatGPT: a new front for international listing exposure

NorthstarMLS modernizes governance to accelerate AI, operational excellence, and digital sovereignty across the Upper Midwest

NorthstarMLS has unveiled a governance model designed for the future.

By |2025-10-29T12:12:27-07:00October 29th, 2025|MLS Insights|Comments Off on NorthstarMLS modernizes governance to accelerate AI, operational excellence, and digital sovereignty across the Upper Midwest

NAR does not see the tree or the forest in the reciprocity statement about Zillow’s display of data on ChatGPT.com

NAR’s policy statement offers caution but avoids clarity. Until the association clearly defines what control means in the age of AI, it risks losing both the tree and the forest.

By |2025-10-21T18:03:51-07:00October 21st, 2025|Artificial Intelligence, ChatGPT, MLS Insights|Comments Off on NAR does not see the tree or the forest in the reciprocity statement about Zillow’s display of data on ChatGPT.com

MIBOR and Lundy Break New Ground with RealAPI Integration

This announcement is about reclaiming control over the data infrastructure that underpins the real estate industry. RealAPI represents digital sovereignty, a future where MLSs and brokers control how their data is accessed, who uses it, and what value is returned.

By |2025-10-20T17:12:58-07:00October 21st, 2025|Announcements, Broker Technology Research, Data-Driven Culture, MLS Insights|Comments Off on MIBOR and Lundy Break New Ground with RealAPI Integration

The Zillow ChatGPT Integration of IDX Data: A Test of Opinion

If MLSs provide a standardized, policy-compliant way for AI systems to query listing data (with proper guardrails), then any broker or authorized app can use it and we maintain a level playing field and oversight.

By |2025-10-14T10:11:08-07:00October 14th, 2025|Artificial Intelligence, Broker Technology Research, ChatGPT, IDX, MLS Insights, Zillow|Comments Off on The Zillow ChatGPT Integration of IDX Data: A Test of Opinion

It’s Time for MLSs to Take Back Control of Their Data

Many MLSs believe they “own” their data because it’s collected under their rules and compliance structures. But in practice, most MLSs house their data on vendor-controlled servers, governed by vendor-written terms, infrastructure and development priorities.

By |2025-10-13T13:33:10-07:00October 13th, 2025|MLS, MLS Insights|Comments Off on It’s Time for MLSs to Take Back Control of Their Data

Zillow seeks forgiveness, not permission: MLSs must enforce cooperation in the AI era

Zillow built its business on cooperation. Now it’s the MLS’s job to defend it.

By |2025-10-07T11:00:50-07:00October 7th, 2025|Data-Driven Culture, Legal in Real Estate, MLS Insights|Comments Off on Zillow seeks forgiveness, not permission: MLSs must enforce cooperation in the AI era

HAR and NTREIS launch reciprocal access through Cotality IntraMatrix creating nearly statewide MLS access

These agreements underscore the MLS’s role as a foundational asset for the industry. Brokers, teams, agents, and clients all benefit from a more connected system that delivers accuracy, transparency, and reach.

By |2025-10-01T16:45:25-07:00October 1st, 2025|Associations, MLS Insights|Comments Off on HAR and NTREIS launch reciprocal access through Cotality IntraMatrix creating nearly statewide MLS access

HAR commercial listing playbook is an example for all MLSs

HAR’s success shows that when MLSs commit to every corner of the real estate marketplace, they deliver lasting value to their members and the public.

By |2025-09-22T16:16:47-07:00September 22nd, 2025|MLS Insights|Comments Off on HAR commercial listing playbook is an example for all MLSs

AI bots could be the next must-have member benefit for REALTOR® associations

The opportunity is immediate, but so is the risk of inaction. Associations that fail to deliver this benefit may watch brokers and vendors seize the role of trusted daily guide. The time to act is now.

By |2025-09-18T17:52:37-07:00September 19th, 2025|AI & Application Development, Artificial Intelligence, Associations, MLS Insights|Comments Off on AI bots could be the next must-have member benefit for REALTOR® associations

MLS Leaders: The Security Bar Has Been Raised. And It’s About Time

What security measures is your MLS implementing beyond the minimum requirements? The time for "good enough" cybersecurity is over.

By |2025-08-22T12:48:23-07:00August 22nd, 2025|Cyber, MLS Insights, Security and Privacy|1 Comment