Product Management Archives

Your company is a mess and that’s ok
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Your company is a mess and that’s ok

Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category, Product Management, Strategic Planning

Your company is a mess and that’s ok

If you look around your business and recognize a mess, everything is probably working a lot more smoothly than you imagine. It sounds counter intuitive, but companies that are progressive and evolutionary are likely to have many things left undone. Here are three things that you are likely to recognize in your company that are unseemly, but good. Wrong People There is no such thing as a perfect business team. When you evaluate your team, you will recognize that they all have strengths and weaknesses. Everyone is always working on improvement in some area of their professional responsibility. In today’s [...]

By Victor Lund|2018-05-03T21:24:52-07:00September 17th, 2012|Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category, Product Management, Strategic Planning|0 Comments

Great Companies Execute Effectively

Marilyn Wilson's post yesterday set off a storm. The DMV, known for its historically horrid service experience has changed their ways. They do a good job, at least here in San Luis Obsipo, CA. When WAV Group is providing strategic planning support to an MLS, Association, Technology company, or broker - we measure stuff. There is usually a comparison chart created that shows a checklist of features or service offerings that compares company or product A vs. company or product B, C, and D. This is an important exercise and the information drawn from this type of benchmarking is helpful [...]

By Victor Lund|2018-05-03T21:24:54-07:00August 16th, 2012|Broker Technology Research, How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Product Management, Strategic Planning|0 Comments

RE Technology weekly traffic

In a way, RE Technology is a sand box for WAV Group. We get the opportunity to look at patterns of behavior and communications among real estate agents and brokers on a macro level and a micro level. Recently, we began to modify activities to determine how it may impact RE Technology readership. Our latest test was to change the time that the RE Technology daily digest goes out. The RE Technology daily digest is an interesting communication tool. Only agents who opt into getting the RE Technology newsletter receive it. Most agents choose to access RE Technology content through the message [...]

By Victor Lund|2018-05-03T21:24:54-07:00August 10th, 2012|Main category, MLS Insights, Product Management, Technology Evaluation|0 Comments

ListedBy.com Appoints Roger Noujeim as Vice President of Marketing

Former Point2 executive brings extensive industry experience to help guide ListedBy’s direction and growth NAPA, Calif. – May 31, 2012 – ListedBy (www.ListedBy.com), the real estate industry’s first free online marketplace and social network with integrated live bidding and auction functionality, today announced the appointment of Roger Noujeim as vice president of marketing, to lead the company’s global marketing and branding strategy. As member of the executive team, Noujeim will play a key role in guiding ListedBy’s direction and growth, with a focus on accelerating market penetration and adoption. “We are ecstatic to have someone of Roger's caliber join our [...]

By Marilyn Wilson|2018-05-03T21:24:59-07:00May 31st, 2012|Broker-Agent Information, Main category, Marketing, Press Releases, Product Management|0 Comments

Texas Brokerages Go Paperless with the HAR-branded SureClose® Software

PRESS RELEASE: HOUSTON (May 14, 2012) PropertyInfo Corporation®, a Stewart company, announced today the successful adoption by Heritage Texas Properties of the Electronic Transaction Solution (HAR-ETS), powered by SureClose, to go paperless. Available only since January, Houston Association of REALTORS®'s HAR-ETS has already increased efficiencies for many of the organization’s 24,000 real estate professionals and their clients, and has enabled companies such as Heritage Texas Properties to remove paper from the closing process. “Heritage Texas Properties is committed to providing our customers with the most efficient and economical solutions available, and HAR’s Electronic Transaction Solution powered by SureClose has enabled us to vastly [...]

By Marilyn Wilson|2018-05-03T21:25:00-07:00May 23rd, 2012|Broker Technology Research, Broker-Agent Information, Clients, Main category, Press Releases, Product Management, Technology Evaluation|0 Comments

Are App Stores the Next Zillow or Trulia?
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Are App Stores the Next Zillow or Trulia?

Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Product Management, Technology Evaluation

Are App Stores the Next Zillow or Trulia?

I have been giving a lot of thought lately to the idea of App Stores in the real estate technology industry and it has raised a number of questions that I want to put out there to inspire a conversation with the industry. Let me say right up front that I am not neutral in this discussion, as I am one of the founders of RE Technology which has, as an option, the ability to create an eCommerce store which is different, but related to, an App store. My partner Victor did a great job of discussing the differences in his [...]

By THE WAV GROUP|2018-05-03T21:25:01-07:00May 16th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Product Management, Technology Evaluation|3 Comments

RPR Broker Case Study – Helping Brokers Understand and Use Realtors Property Resource®

WAV Group provides consulting services brokers across the country to help them find the most effective ways to leverage the technology tools they have chosen for their agents. Some of those tools are provided by MLSs as part of their monthly subscription fees. In working with brokers we have learned how stressed the life of a broker is. Their agents, clients, accountants and office staff pull them in a million directions. Their daily tasks make it virtually impossible to keep up on all of the latest technologies being offered to them. Today, WAV Group is introducing the third in a [...]

By Marilyn Wilson|2018-05-03T21:25:02-07:00May 10th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Product Management, Reports, Suveys and Research|0 Comments

Figuring Out The Non-Dues Revenue Equation

As membership numbers have declined, many MLSs and Associations are feeling more and more pressure to reduce their dependence on dues based revenues. At the same time, the cost of running an MLS is increasing. Members are more demanding for the scope of services they expect while they expect the pace of improvements and enhancements to keep up with the ever-increasing speed of technology innovations available today. Third, members are under increasing pressure to offer better service and information to their customers, putting even more pressure on the MLS to deliver comprehensive, accurate data and seamlessly integrate to third party [...]

By Marilyn Wilson|2018-05-03T21:25:10-07:00March 8th, 2012|Main category, Marketing, MLS Insights, Press Releases, Product Management, Strategic Planning|0 Comments

Why Innovation Fails To Change Real Estate

Every year, real estate sees the launch of beautiful products, offering awesome features, advantages, and benefits. Excellent marketing programs back them and the press creates a jubilee – Innovator of the Year! Then the product launches, and the industry shrugs its shoulder. It is the conundrum of new product development and innovation for real estate. Most of these companies are doing everything right. They are doing research, spotting trends, holding focus groups, testing usability, and modeling lovely financials. If they can only get 1% adoption of this, or 3% of that, revenues will be awesome. There are 1 Million real [...]

By Victor Lund|2018-05-03T21:25:14-07:00February 21st, 2012|Broker Technology Research, How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Product Management, Strategic Planning, Suveys and Research, Technology Evaluation|9 Comments

Integrating MLS tools into Agent Browsers

Until today, MLSs have been walled Internet gardens. The MLS is accessed through the browser, but is entirely separated from the rest of the open Internet. iMapp just released an innovation that may begin a trend to change all of that. With iMapp, real estate agents with accounts may install a search plugin into their browser. This plugin puts a layer of MLS tax data on top of any website. With the search plugin, agents can look up tax on any property address found on any website – this includes the MLS, Agent and Broker Property Search Websites, Consumer property [...]

By Victor Lund|2018-05-03T21:25:15-07:00February 6th, 2012|Main category, MLS Insights, Product Management, Strategic Planning, Technology Evaluation|4 Comments

Great Vendors Embrace Rules

There has been a lot of conversational concern about companies that enter into new verticals of data management and service offerings. Four such instances were announced this year. REALTORS® Property Resource contracts with LPS for data services and LPS subcontracts to Real Estate Digital. Zillow purchased an IDX vendor, Diverse Solutions. MOVE purchased Threewide, the providers of the popular Listhub syndication service. CoreLogic launched a new appraisal tool leveraging MLS data. In every case, the vendor has been virtuous and adhered to contracts and data use rules. In each of these cases, many feared that data could be misused or [...]

By Victor Lund|2018-05-03T21:25:22-07:00November 22nd, 2011|Broker Technology Research, Main category, Marketing, MLS Insights, Product Management, Strategic Planning, Technology Evaluation|0 Comments

Purpose Built Data for Listing Syndication

Over the past three years, I have spent time with listing publishers, real estate brokers, MLS executives, and real estate agents collecting information on the strengths and weaknesses of listing syndication. At the core of these conversations was the topic of data quality, terms of use, the value of the listing, the effectiveness of online marketing, and overlapping syndication disorder. Without dissecting each issue, suffice it to suggest that listing syndication is not meeting the needs of todays stakeholders. The systems in place today need to evolve to meet everyone’s needs. This article will suggest that IDX data was not built for [...]

By Victor Lund|2018-05-03T21:25:32-07:00August 11th, 2011|Broker Technology Research, Main category, MLS Insights, Product Management, Suveys and Research|0 Comments