Northwood Realty Launches Training Website for Their Agents

About Northwood Northwood Realty is among the largest independent real estate companies in America. They cover multiple states and their 38 offices are focused mainly on the densely populated areas of Western Pennsylvania and Eastern Ohio. They are a full service firm with 974 agents, offering residential, finance, relocation, and insurance. Northwood is pioneering a program for agent training that introduces an effective model for other brokers to consider. It’s called Northwood Tech Trainers. About Northwood Trainers Northwood deploys five field trainers to support just under 1000 agents.  The ratio is effectively one trainer to every 200 agents. The field [...]

By |2018-05-03T21:23:20-07:00March 24th, 2016|Broker Technology Research, Broker-Agent Information, Technology Evaluation|Comments Off on Northwood Realty Launches Training Website for Their Agents
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What Brokers Can Learn From KOA

KOA means Kampgrounds of America. I did not know that. They are the largest franchisor of campgrounds in the world. For years, many of their campgrounds advertised themselves as the 'Best KOA in America.' Sound familiar? Real estate brokers and agents constantly promote themselves as the #1 this or that. But what is really important to the consumer? Bill Hendricks, CEO of KOA spoke in San Luis Obispo, RE Technology's hometown, this week. He is an executive in residence at Cal Poly, our local university. He took the bold move of asking consumers to rate their campgrounds. He delivered the [...]

By |2018-05-03T21:23:44-07:00May 15th, 2015|Broker-Agent Information, Main category, Technology Evaluation|Comments Off on What Brokers Can Learn From KOA
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Size Matters

Bigger is better. At least that's what Apple discovered when it unveiled larger iPhones. The sales numbers stunned everyone: 74.5 million iPhones in the first quarter of release. That’s more than 34,000 phones an hour, 24 hours a day, 7 days a week. Even Tim Cook was taken aback, telling analysts the “Demand for iPhone was staggering,” adding, “This volume is hard to comprehend.” Every major smartphone vendor has discovered that when it comes to consumer preferences, they are turning to larger screens. The bigger story But what is happening here goes beyond record sales numbers for Apple, Samsung, Google, [...]

By |2018-05-03T21:23:46-07:00April 23rd, 2015|Main category, Marketing, Our Services, Strategic Planning, Technology Evaluation|Comments Off on Size Matters
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Fox and Roach Internal Marketing Excellence

Fox and Roach is among the largest real estate brokerages in America. They recently published an internal communications piece that is a great case study for how brokers stay connected to their agents using video, and move the needle on adoption of brokerage services. Watch this short 2 minute video https://youtu.be/cy_UUGiKcao Why I like it. First, its short. To many people try to say too much. Make your video quick, clear, and drive action. Second – its familiar – Fox and Roach does a great job of promoting people across the organization – staff, team leaders, top agents. Message – [...]

By |2018-05-03T21:23:47-07:00March 30th, 2015|Broker-Agent Information, Main category, Marketing, Our Services, Technology Evaluation|1 Comment
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Struggling with your Direct Feeds?

Direct to portals, syndication platforms, virtual tour companies, online marketing products…the options for brokers to distribute listings seem endless. They all offer varying features, benefits and service levels, making it hard to determine what will give their businesses a competitive edge. Many brokers are at the mercy of agents using services that distribute listings without their knowledge; creating inaccuracies and liabilities, and eroding their brands. MLSs are in the unique position to offer brokers unmatched listing distribution services through strong data licensing agreements. A key benefit that only MLSs can offer is faster listing updates. When listings are not delivered [...]

By |2018-05-03T21:23:48-07:00March 17th, 2015|MLS Insights, Strategic Planning, Technology Evaluation|Comments Off on Struggling with your Direct Feeds?
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Forward Looking Technology

2015 and 2016 will be years of incredible change in real estate technology. For too long, the real estate industry evolved in an eggshell whereby data, applications, and presentation layers were composite to one another behind most fragile and isolated shell walls. Today, we see systems that separate these three components of the technology to maximize the usefulness of this information to the industry and the consumers it serves. We Got You “We got you” is a statement that can have two meanings when a technology provider speaks it. It can take on the meaning of “we screwed you” or [...]

By |2018-05-03T21:23:49-07:00March 12th, 2015|Broker-Agent Information, Main category, Technology Evaluation|Comments Off on Forward Looking Technology
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Association/MLS Leadership Doesn’t Always Allow for a Consensus

Association and MLS leaders have it tough today.  The best leaders are staying on top of the latest trends, considering how emerging ideas affect their subscribers and proactively making changes to keep their organizations relevant.  Sounds like the kind of leader we all want to be right? So if this is what all leaders strive for, why is it so hard to create sustainable change? I have recently run across a few examples where the Board of Directors believed they knew the path that was best for their constituents yet they were not able to implement the path that made [...]

By |2018-05-03T21:23:50-07:00February 25th, 2015|Marketing, MLS Insights, Strategic Planning, Technology Evaluation|9 Comments
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Keep your organization ahead of the WAVes of Change happening in 2015!

As we end 2014 now is a great time to sit back and reflect on the best ways to help prepare your organization for the inevitable evolutions and revolutions we may experience next year. Do you sometimes feel like your Board of Directors and key staff are out of touch with what’s really happening in the real estate industry today? Do you sometimes feel a bit isolated and would like to know if other organizations are facing the same challenges you are? Is your organization suffering from stifled and cumbersome decision-making? Here’s what can happen when an organization is out [...]

By |2018-05-03T21:23:52-07:00December 18th, 2014|Broker-Agent Information, Main category, Marketing, MLS Insights, Our Services, Strategic Planning, Technology Evaluation|Comments Off on Keep your organization ahead of the WAVes of Change happening in 2015!
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Are you delivering customer service or lip service?

[Part 1 of 2] I have a theory: Customer service provided by most technology companies sucks. Ask yourself when was the last time you told someone or posted something on Facebook about a great customer service experience from any technology company with a first letter other than “A” (Apple, Amazon don't count). Better yet: When have you ever posted a rave review about your customer service experience with a real estate technology company? Or a vertical technology company for any industry? My guess is that’s as rare as rain in the Sahara. Yet how many tech firms tout publicly that [...]

By |2019-09-15T10:04:37-07:00December 17th, 2014|Main category, Technology Evaluation|1 Comment
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Automate Your Business with zipForm® Plus and Zapier

Most people have heard the devil is in the details, and to achieve success, the goal is to eliminate that devil. For real estate professionals these smaller details, like keeping address books synchronized, can become a large nuisance. To help with this zipForm® Plus has integrated with Zapier. Zapier specializes in connecting web applications utilizing ‘If This - Then That’ automation. This enables anyone with basic knowledge of multiple applications to easily connect them by defining a trigger, the ‘If This’, that causes an action, the ‘Then That’. Currently 360+ of the most common applications are available to connect immediately, [...]

By |2018-05-03T21:23:54-07:00November 26th, 2014|Main category, Technology Evaluation|Comments Off on Automate Your Business with zipForm® Plus and Zapier
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RealScout Secures $6M to Empower Brokers and Agents with Collaborative Search

When the Department of Justice and the National Association of REALTORS® agreed to a settlement that made virtual office website platforms available to every broker in the Nation, WAV Group expected widespread adoption and innovation of client servicing tools leveraging full/VOW data. It did not happen. Perhaps it was because of the economy was slumping or perhaps it was because of category killers like Listingbook, rDesk, and AgentAchieve. Regardless, we have kept our eyes open for innovation. A Silicon Valley based company called RealScout jumped up on the radar in a significant way this week with the announcement of over [...]

By |2018-05-03T21:23:55-07:00November 18th, 2014|MLS Insights, Press Releases, Technology Evaluation|Comments Off on RealScout Secures $6M to Empower Brokers and Agents with Collaborative Search
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Revaluate Property Reports

When real estate tech entrepreneur Chris Drayer (see LinkedIn) gets started on something, WAV Group is always willing to take a look. Today we connected with Chris to get an inside look at Revaluate, a big data resource that pulls property attributes from 2000 data sources to tell a property story. Today, Revaluate is in Beta and only available to New York City properties. There is great news and not so great news about this. The great news is that they tackled one of the most challenging cities in America to collect property data. The other great news is that [...]

By |2018-05-03T21:23:56-07:00October 17th, 2014|Broker Technology Research, Main category, Technology Evaluation|1 Comment
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