By Bondilyn Jolly|2025-07-16T07:53:56-07:00July 16th, 2025|Agent Recruitment, Broker Information, Marketing|
Recruiting and retaining the right agents in more than just commission splits or lead generation systems. The most successful brokerages understand that culture is their strongest recruiting tool and retention strategy, especially when you want to make sure that an agent is the right fit. A well-crafted culture doesn't just happen by accident—it requires intentional effort, consistent reinforcement, and authentic leadership. Here’s 10 culture-building tips that will help you build a brokerage where agents thrive.
By Marilyn Wilson|2025-07-09T08:56:22-07:00July 9th, 2025|Broker Information, Broker Technology Research|
If you’ve ever wondered why agents aren’t using the tech tools you’ve worked hard to provide, the answer might be simpler than you think. According to the recent WAV Group Broker Technology Utilization and Access Study Part II, brokers are frustrated by low engagement with their technology platforms. And the reason? Agents are overwhelmed by how hard it is to even find the tools, let alone use them consistently.
By Victor Lund|2025-06-25T13:04:08-07:00June 26th, 2025|Broker Information, Business Intelligence|
The question isn't whether the home flipping and investor segment represents a massive opportunity—it's whether your brokerage will be positioned to capture it.
By Marilyn Wilson|2025-06-24T11:29:06-07:00June 24th, 2025|Homeowner Under Management, MLS Insights, Technology|
The standout takeaway? Nearly 2/3 of homeowners are very or extremely interested in an online homeownership portal—an all-in-one platform to help manage, maintain, and protect their most valuable asset. Here’s what homeowners want it to do:
By Victor Lund|2025-06-23T12:41:21-07:00June 23rd, 2025|Real Estate Technology, Rentals|
Toronto-based proptech company leverages MLS integration to supercharge listing visibility for property managers.
By Marilyn Wilson|2025-06-17T07:30:33-07:00June 17th, 2025|Associations, MLS, MLS Insights|
Most MLSs and Associations have small staffs and lean operations. They do a lot with very little. With small teams, tight budgets, and a focus on member service, it’s easy to feel pressure to assign someone internal to “handle HR.” But here's the reality: Most real estate organizations do not need a dedicated internal HR staff member until they hit at least 50 employees.
By Bondilyn Jolly|2025-06-11T05:46:30-07:00June 11th, 2025|Agent Recruitment, Broker-Agent Information|
Times of unrest can make recruitment challenging, but it can also present unique opportunities for savvy brokers who understand how to position their firms as safe harbors for ambitious real estate professionals. Below are the essential strategies for recruiting talent when times are tough.
By Marilyn Wilson|2025-05-29T07:36:43-07:00May 29th, 2025|MLS, MLS Insights, Press Releases, Real Estate Technology|
Congrats to Dave Howe and the team at MetroList, Northern California’s largest MLS, for investing in making it easier for agents to work with the MLS. Lundy, the latest addition to the Metrolist suite of technologies, allows agents to create and update listings directly from the property site using just their voice.
With the removal of Compensation as a core benefit, smart MLSs are finding other ways to earn their monthly subscriptions and tap into the capabilities of AI to deliver increased value.
By Victor Lund|2025-05-28T11:00:42-07:00May 28th, 2025|Broker Information, Homeowner Under Management, Homeownership Hubs, Real Estate Technology|
Perhaps the most surprising discovery was how few Realtors fully leverage this powerful network they've cultivated. While most real estate professionals maintain connections with quality contractors, many underestimate the tremendous value this network represents to clients.
By Kevin Hawkins|2025-05-23T12:10:53-07:00May 26th, 2025|Artificial Intelligence, Real Estate Technology|
As a data junkie, I've often wondered why, in a data-rich industry like real estate, do so many decisions still rely on incomplete or inconsistent information? The answer lies not in a lack of data but in our inability to apply the resources necessary to see what the data shows. That’s where artificial intelligence is beginning to usher in a new era of insight. AI’s most transformative role in our industry may not be content creation, automation, or even marketing. It’s interpretation. It’s AI’s ability to extract, clarify, and illuminate the hidden signals in data that the human eye either [...]
By Jason Parker|2025-06-06T08:14:34-07:00May 21st, 2025|MLS and Associations, Real Estate Technology|
How One Association Reinvented Member Support With AIWith membership value under increasing scrutiny, the Greater Rochester Association of REALTORS® (GRAR) knew they had to deliver more than just traditional benefits. They needed to provide real, on-demand solutions that meet agents where they are—day or night. This case study walks you through GRAR’s bold decision to embrace AI and launch ARDI, an AI-powered support tool that transformed how their members access information. From CE requirements to local regulations and real estate data, ARDI offers 24/7 answers across multiple platforms and in 25 languages. What You’ll LearnIn this candid, behind-the-scenes report, you’ll [...]
By Kevin Hawkins|2025-05-19T08:30:25-07:00May 19th, 2025|Artificial Intelligence, Real Estate Technology|
Americans are sitting on a record $17 trillion in home equity in the US. According to Cotality, the average homeowner has over $300,000 in wealth locked up in their homes. What if real estate agents could help their potential sellers see how they could increase their net proceeds by $100,000 or more? What if agents could reach out to past clients and "wow" them with a free AI tool that reveals how they can maximize the price of their home by leveraging the newest – and perhaps most powerful way – to sell a home? Research from the [...]
