Don’t Try to Do Too Much with AI
We don’t believe your data or your strategy should live inside vendor-run ecosystems.
13
08, 2025
Need a new search?
If you didn't find what you were looking for, try a new search!
11
08, 2025
MetroList moves fast with AI: Restb.ai brings computer vision to Rapattoni MLS
Together, these features aim to save time, reduce manual entry, improve listing accuracy, and make search more intuitive for buyers – all without changing how agents currently use their MLS.
8
08, 2025
The MLS Service to the Broker
To continue providing meaningful value, MLSs must align closely with broker priorities, support their evolving strategies, and help them regain competitive footing in a rapidly changing marketplace.
7
08, 2025
What Makes a Brokerage Truly Profitable? Here’s What the Top Firms Do Differently
We’ve worked with brokerages of all sizes. Some were thriving. Others were barely holding on. The difference wasn’t market size, brand, or even production. It was leadership. Here’s what the top-performing firms are doing that others miss:
6
08, 2025
Future-Proof or Fall Behind: AI Has to Be in Your 2026 Budget
It’s Time to Rethink Everything You Do Through the Lens of AI Before you finalize your 2026 budget, you need to dedicate some time and resources so that you will have resources to take a hard look at every service, technology, training program, support channel, and event you offer. Ask yourself: Can this be enhanced, streamlined, or scaled using AI?
5
08, 2025
The incredible life of Chris Coile: In remembrance
Jon Coile sent us an email recapping the remarkable life of his brother Chris Coile, a real estate icon who passed last week. Many of us know Jon well from his own real estate journey. He’s widely regarded as one of real estate’s most visionary and respected leaders. Whether serving as chair of Bright MLS, through RESO or leading influential initiatives at HomeServices of America, Jon is a trusted industry voice. What many of us may not have realized was his brother also was a real estate pioneer and a serial entrepreneur. Below is the email Jon shared with us, [...]
5
08, 2025
Real estate reporters want relationships, not pitches. Are you listening?
What’s the most underrated skill in public relations today? It’s not mastering AI tools, or writing punchy subject lines, or even generating a buzz on social media. For the long game? It is relationships. Not the superficial, connect-and-forget kind built through mass emails or casual LinkedIn DMs. I’m talking about actual relationships. The kind that takes time, trust, consistency, and a deep understanding of the journalists we aim to work with; the kind built over years, not news cycles. The latest Cision One State of the Media survey, which gathered insights from over 3,000 journalists across 19 global markets, drives [...]
31
07, 2025
Why Brokers Need Better Visibility into Tech Engagement to Deliver more Effective Training
Technology is one of the largest expense items on a broker’s P&L. CRM systems, marketing automation, lead nurturing tools, CMA platforms, websites and social media services are just a few of the technologies brokers offer today. They feel like they have to offer a robust suite of tools to compete effectively today. But ask most brokers how many of their agents are using those tools consistently, and the answer is usually, “I’m not sure.”
31
07, 2025
MLS MCP servers are here – see the one David Gumpper built for real estate AI
Ira didn’t mince words. MLSs are at a turning point. “If they don’t provide MCP servers to their participants, brokers and vendors will build their own. And those systems will bypass the MLS entirely.”
23
07, 2025
Historic Merger Creates North Texas Real Estate Powerhouse: MetroTex and CCAR Unite to Form 40,000-Member Association
Major consolidation strengthens advocacy, reduces costs, and expands professional development opportunities for Dallas-Fort Worth area REALTORS®.
16
07, 2025
Why Great Agents Leave (And How the Right Culture Keeps Them Forever): 10 Culture-Building Tips
Recruiting and retaining the right agents in more than just commission splits or lead generation systems. The most successful brokerages understand that culture is their strongest recruiting tool and retention strategy, especially when you want to make sure that an agent is the right fit. A well-crafted culture doesn't just happen by accident—it requires intentional effort, consistent reinforcement, and authentic leadership. Here’s 10 culture-building tips that will help you build a brokerage where agents thrive.
9
07, 2025
One Login, One Place — Why a Centralized Dashboard is the Key to Agent Tech Engagement
If you’ve ever wondered why agents aren’t using the tech tools you’ve worked hard to provide, the answer might be simpler than you think. According to the recent WAV Group Broker Technology Utilization and Access Study Part II, brokers are frustrated by low engagement with their technology platforms. And the reason? Agents are overwhelmed by how hard it is to even find the tools, let alone use them consistently.