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22 03, 2012

Victor Lund to speak at Leading RE Conference Monday

By Victor Lund|2018-05-03T21:25:08-07:00March 22nd, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, Strategic Planning|Comments Off on Victor Lund to speak at Leading RE Conference Monday

WAV Group partner, Victor Lund has been invited to speak at the Leading Real Estate Companies of the World Conference on Monday, March 26th, 2012 in Orlando, FL. 1 PM EST. Leading RE is one of the best organized and most highly respected group of brokers in the United States. They are comprised of real estate brokerages from across the nation who are independent (not a franchise) and each of them qualified for membership by having the highest market share of any independent brokerage in their region. Today’s real estate brokerage is lifting its head once again from the slumber [...]

6 03, 2012

RE/MAX renews VOWS with Homes.com

By Victor Lund|2018-05-03T21:25:11-07:00March 6th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, Press Releases|Comments Off on RE/MAX renews VOWS with Homes.com

Divorce happens in life and in business. Keeping a relationship together over a long term requires faith and dedication. When issues arise, strong partnerships raise to the occasion. Online competition is fierce today. RE/MAX is crushing all other franchises in America in terms of visits and page views, but there are new competitors now – publishers. It is harder to stay competitive unless you have a great team. There is always fear in any relationship. Fear that something could be better if you were partnered elsewhere. My goodness – look at the divorce rate in America. But today’s post is about a [...]

6 03, 2012

MLS and Brokers need community managers

By Victor Lund|2018-05-03T21:25:11-07:00March 6th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights|Comments Off on MLS and Brokers need community managers

Like many others in real estate, I’ve spent the last few days devouring the new brand timelines launched for Facebook pages. This new medium is the focus of this article, but consider other publishing requirements in business today as you read this: website publishing, youtube publishing, twitter, etc. My expectations were sky-high but after several hours I realized that Facebook timeline is going to be a lot harder to implement than most real estate professionals think. As it stands now, there is a clear divide between brands that have adopted the timeline feature set full on and those that have [...]

5 03, 2012

Century 21 CMO Bev Thorne Joins Zillow Advisory Board

By Victor Lund|2018-05-03T21:25:13-07:00March 5th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Press Releases, Strategic Planning|3 Comments

Zillow is smart. They are building their Board of Advisors with key decision makers in the industry. Zillow is well aware that franchises are contractually required to submit listings to the franchisor, and in most cases, the franchisor can syndicate listings whereever they want. The data feed from franchisors like REALOGY Brands, Keller Williams, and RE/MAX are vital for long term assurance of listing count on Zillow. This also demonstrates Zillow’s disposition to surround itself with stakeholders in their mutual success. It also may deflect some of the local broker’s choice in syndicating listings to publishers. Century 21 has a [...]

1 03, 2012

Top MLS trends for 2012
Gallery
Top MLS trends for 2012

Main category, MLS Insights

Top MLS trends for 2012

By Victor Lund|2018-05-03T21:25:13-07:00March 1st, 2012|Main category, MLS Insights|Comments Off on Top MLS trends for 2012

WAV Group is among the ranks of consulting and research firms dedicated to the success of the Nation’s MLSs. Given the company’s involvement at the strategic planning level, there are several developing themes being nurtured. The top six trends are: Listing Syndication Premium Service Offerings MLS Consumer Websites Online Signatures Data Licensing Data Sharing […]

29 02, 2012

MRED sends data directly to Trulia

By Victor Lund|2018-05-03T21:25:13-07:00February 29th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|1 Comment

Midwest Real Estate Data LLC or MRED is the MLS of the Chicago region of Illinois. They are the MLS Provider to around 40,000 real estate professionals. In a press release today, Trulia announced that MRED will feed listings directly to Trulia, bypassing Listhub, Point2 and other listing syndicators. “Listing syndication has contributed to a mess on Trulia and all other sites who get their data second hand, on behalf of our brokers, MRED is going to fix it” says Russ Bergeron, MRED CEO. There has been a great deal of discussion in the real estate industry about syndication to publishers. Today, [...]

17 01, 2012

How Listhub’s Real Estate Network Works

By Victor Lund|2018-05-03T21:25:17-07:00January 17th, 2012|Broker Technology Research, Main category, MLS Insights, Strategic Planning, Technology Evaluation|5 Comments

It is not uncommon for detailed questions to arise whenever there is major change afoot in the real estate industry regarding data. Listhub’s announcement of the launch of the Real Estate Network precipitated many questions regarding a broker’s ability to manage and control websites that display their data. The Listhub Real Estate Network includes the opportunity for any broker to publish listings on Century 21, Coldwell Banker, RE/MAX, and the Realty Executives websites. WAV Group has researched this topic of the Real Estate Network with executives from Listhub and we have great news to report. They did it right the [...]

11 01, 2012

Real Estate Digital to build new MLSLI Consumer Website

By Victor Lund|2018-05-03T21:25:17-07:00January 11th, 2012|Main category, MLS Insights, Press Releases, Strategic Planning|1 Comment

Although Real Estate Digital is a new brand in the real estate industry, the management and owners of the company are industry vetrans whose consumer website prowess dates back to the first consumer property search solutions. Real Estate Digital was formed when former LPS company executives formed the new company with assets acquired from LPS early in the fourth quarter of 2011. Since Real Estate Digital began standing on its own, they have shown a remarkable, albeit somewhat predictable ability to transition customers over to the new company and continue the growth of the products under their new brand (THINK [...]

11 01, 2012

MOVE launches the Real Estate Network for Franchises

By Victor Lund|2018-05-03T21:25:17-07:00January 11th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Press Releases, Strategic Planning|10 Comments

Franchise Networks have taken the first step to declare their independence from the MLS rules and regulations, and third party listing websites. Today MOVE, operators of REALTOR.com and the Listhub listing syndication network, announced that they have created a data sharing solution called the Real Estate Network. Participant in the network include the two largest REALOGY networks of Century 21 and Coldwell Banker along with Realty Executives and RE/MAX. Under the terms of the agreement, the four participating Franchise Organizations will reciprocate in a listing data share of property listings for public display each other’s franchise websites. New Century 21 [...]

7 01, 2012

Smarter Agent throws arrow at Zillow and others

By Victor Lund|2018-05-03T21:25:18-07:00January 7th, 2012|Broker Technology Research, Main category, Marketing, Sales Advisory, Strategic Planning|3 Comments

Brad Bloomberg of Smarter Agent is a fighter, and I like that. He takes a position and battles from his corner of the ring. Today, he released a blog post on their company website goes nose to nose with Zillow, Trulia and REALTOR.com. Given that his company is suing them all for patent infringement (another story) – they will never be friends anyway. But this new war is one about his view of listing syndication. Post Title : Listing Aggregators like Zillow, Trulia and Realtor.com can Erode the Value of your Business. The money quote: ……(syndication) “devalues the business of.. [...]

5 01, 2012

Listing Publishers Are Not Responsible For Your Bad Data
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Listing Publishers Are Not Responsible For Your Bad Data

Broker Technology Research, Broker-Agent Information, Main category

Listing Publishers Are Not Responsible For Your Bad Data

By Victor Lund|2018-05-03T21:25:19-07:00January 5th, 2012|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on Listing Publishers Are Not Responsible For Your Bad Data

A crazy phone call came my way today from a large third party listing website. It does not matter which one. The person was very concerned that the industry is on a mission to stop brokers and agents from syndicating listings to them. Nothing could be further from the truth. Marketing listings is a fundamental obligation that the listing firm delivers as a service to the seller. Certainly online advertising is a component of fulfilling that obligation. WAV Group has been very outspoken about problems with listing syndication. We have done countless studies that measure the percentages of inaccuracies on [...]

14 12, 2011

My Brief Nostalgia on Inman Conferences

By Victor Lund|2018-05-03T21:25:20-07:00December 14th, 2011|Main category|Comments Off on My Brief Nostalgia on Inman Conferences

As a consultant in the real estate technology industry, we go to a lot of conferences each year. The time leading up to a conference is always very busy for us. We leverage conferences to meet perspective clients, and deliver work to our existing clients. The effectiveness of having 8 to 10 “in-person” meetings per day is über-efficient. Conferences are the great gathering places of the industry. I was trying to think back to my first Inman Conference – it must have been sometime in the 2002 – 2004 era. Barry Diller was buying companies like crazy and selling leads [...]

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