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9 05, 2014

Third Party Site or MLS? Why not both?

By Marilyn Wilson|2018-05-03T21:24:12-07:00May 7th, 2014|Main category, MLS Insights, Our Services, Technology Evaluation|2 Comments

MLSs, with their consumer-facing websites, long to find ways to make their sites more engaging, attracting more visitors and ultimately more exposure to their member’s listings. The Houston Association of REALTORS®, arguably one of the most progressive and gutsy Associations in America today, has done it again. They have become the first MLS consumer site in America to allow listings from brokers around the state of Texas via Listhub. Listing syndicator ListHub will feed listings to public-facing websites operated by multiple listing services, and the Houston Association of Realtors is the first to sign up for the new program, which [...]

7 05, 2014

The Right and Wrong of Broker Data

By Victor Lund|2018-05-03T21:24:12-07:00May 7th, 2014|Broker-Agent Information, Main category, MLS Insights, Our Services|3 Comments

There is a lot of confusion about real estate listing data today. I believe that the confusion is the cause of agitation that pits technology companies, consumers, real estate agents, pundits, MLSs, Franchises, and Associations of REALTORS against one another. For many, there is a belief that the listing data is free and access should be provided to all. The reality is that the listing data is legally bound to the real estate listing broker who is the custodian and responsible party for that data. Being a custodian, or the responsible party has nearly boundless latitude and altitude. Today’s real [...]

7 05, 2014

Professional “Standards” – Are we kidding ourselves?

By Marilyn Wilson|2018-05-03T21:24:12-07:00May 7th, 2014|Main category, MLS Insights, Our Services|Comments Off on Professional “Standards” – Are we kidding ourselves?

We have had the pleasure of facilitating several strategic plans in the past few months with many of the nation’s leading Associations. We have seen an important theme emerge in many of these discussions – Professional Standards. While most organizations feel as though they are doing a good job of maintaining current expectations for professional standards, some weaknesses have been revealed. When asked, most organizations will readily admit that there are agents and brokers that are NOT upholding the Code of Ethics and standards of conduct to the level that most members are. Even though boards regularly admit that there [...]

25 04, 2014

Value of Buyers Agent Diminishing, Study Reveals

By Marilyn Wilson|2018-05-03T21:24:13-07:00April 25th, 2014|Broker-Agent Information, Clients, Main category, Our Services, Reports|1 Comment

WAV Group has had the pleasure of working with the Houston Association of REALTOR®’s Consumer Research Panel for over a year now. The panel has helped the organization uncover many meaningful insights that have helped share technology strategies, advocacy efforts, and educational efforts. Today, the Houston Association of REALTORS® released the findings of their “DIY: Do It Yourself” consumer research panel study. The purpose of the study was to gauge how important Houston area consumers feel agents are to the transaction. The survey, which was fielded to the 7,000 consumers that are now a part of the industry’s largest consumer [...]

21 04, 2014

Broker AVMs
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Broker AVMs

Broker Technology Research, Main category, Our Services

Broker AVMs

By Victor Lund|2018-05-03T21:24:13-07:00April 21st, 2014|Broker Technology Research, Main category, Our Services|2 Comments

One of the core services of brokerages and their agents is pricing property. In the olden days, it was less scientific than it is right now. On an individual property, agents deliver CMAs or BPOs. Today, using MLS data, brokers are now automating their services. Sometimes this service is called Automated Valuation Modeling, or AVMs. There is a healthy and robust marketplace for AVMs in the financial services industry. Banks want to know the debt-to-equity ratio on homes they hold mortgages on. They also want to use AVMs as a method to validate home appraisals. The government uses AVMs to [...]

10 03, 2014

New Listing Alerts Favor Portals

By Victor Lund|2018-05-03T21:24:16-07:00March 10th, 2014|Main category, MLS Insights, Technology Evaluation|1 Comment

Sometimes you really need to dig into the nitty-gritty details of something to understand how home shoppers behave and why they make choices when using online property information websites. For this particular case study, I am looking for a multi-unit residential complex in North Hollywood, CA. The Dynamics I am working with a REALTOR® - actually a team of REALTORS®. They “found me” through a sign call when I was driving neighborhoods. My needs – An investment property that is walkable to dance studios since parking is horrid. Parking. Cash-flow neutral with 25% down. Safe neighborhood. North Hollywood is part of [...]

4 02, 2014

Swanepoel Trends Report Book Review
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Swanepoel Trends Report Book Review

Main category, Press Releases

Swanepoel Trends Report Book Review

By Victor Lund|2018-05-03T21:24:17-07:00February 4th, 2014|Main category, Press Releases|2 Comments

If you buy one book this year, make it the Swanepoel Trends Report. It is excellent. Swanepoel took a different approach to his annual report this year and its brilliant. Swanepoel outlines 10 topics and invites industry leaders to write a page or two about their impression. At the end of the chapter, he wraps it all up into a summary. Gary Keller on Change and Innovation states that there ”is a battle over who will provide the public with their listing data….brokerages are beginning to realize that if they don’t step up and become the solution they will at [...]

13 01, 2014

Agent Responsiveness Study Reveals Critical Flaws in Real Estate Lead Response

By Victor Lund|2025-03-04T13:42:57-08:00January 13th, 2014|Broker Technology Research, Main category, MLS Insights, Our Services, Reports|9 Comments

A new whitepaper reveals that failure to respond to leads in a timely manner is a major problem for many real estate professionals. The whitepaper is the result of the collaboration between partners at leading consulting firm WAV Group and Weichert Lead Network, the Internet lead generation arm of Weichert, Realtors. What they uncovered was remarkable and could help real estate professionals achieve new levels of service and prosperity. Download the complete report here. In the whitepaper, WAV Group details lead responsiveness results from a sample of 384 different brokers across 11 states. Researchers posed as consumers and inquired about [...]

9 01, 2014

Swanepoel Publishes Power 200 List of RE Executives

By Victor Lund|2018-08-20T06:12:08-07:00January 9th, 2014|Main category, MLS Insights, Press Releases|Comments Off on Swanepoel Publishes Power 200 List of RE Executives

Stefan Swanepoel is best known for his engaging conference lectures and the running line of Swanepoel Trends Reports that has published since 2006. This year, Swanepoel partnered with Rob Hahn, Chris Nichols, Kelly Mitchell, Michael McClure, Susan Browne, Michael Krisa, and Shannon Musgrove to produce a new publication called the Swanepoel Power 200, The most Powerful People In Residential Real Estate in 2013. These types of lists were made famous by Forbes Magazine, the publisher who releases 52 Top lists a year, including Rich Lists, Top Companies, People, Investing, Places, Sports, Technology, and Education. I spoke with Swanepoel for a [...]

19 12, 2013

Build Broker Support of your MLS Consumer Website with this FREE tool!

By Marilyn Wilson|2018-05-03T21:24:21-07:00December 19th, 2013|Broker Technology Research, MLS Insights, Technology Evaluation|Comments Off on Build Broker Support of your MLS Consumer Website with this FREE tool!

Build Broker Support of your MLS Consumer Website with this FREE tool! MLS Consumer Facing websites collectively deliver millions of leads and thousands of inquiries for their subscribers every year. In every market that I have evaluated the MLS delivers 2 to 3 times the number of inquiries that any other leading third party site does including Zillow and Trulia. Sadly, most brokers and agents are not aware of this amazing value they receive from their MLSs. I solidly believe that if MLSs did a better job of communicating the amazing marketing value of these sites, brokers of all sizes [...]

16 12, 2013

MOVE and AOL Part Ways

By Victor Lund|2017-12-27T12:56:09-08:00December 16th, 2013|Main category|1 Comment

This is probably snooze news, but the agreement between realtor.com and AOL that powers http://realestate.aol.com is going by the wayside. The two companies terminated their agreement mutually. Zillow jumped in and will not get that traffic - so if you publish your listings to Zillow today, they will also appear on realestate.aol.com. Here are the details that were just circulated to the media. When will this agreement end? · December 18, 2013 @8 am PST Why is this relationship ending? · AOL and Move have mutually decided to discontinue our relationship. In 2014, Move will be focused on connecting more directly with [...]

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