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Size matters in this battle. If State Associations and leading Franchises that serve over 100,000 real estate agents start selecting the same provider, a king will be crowned.
REAL AI: AI to give you more personal time, AI facts, headlines, and quote of the week By Kevin Hawkins with Korey Hawkins | Vol. 3 Issue 37 REAL AI is a human-created weekly roundup of all things related to artificial intelligence in real estate and emerging AI innovations in other sectors likely to impact our industry. A favor: Will you please pass this link on to a friend? Our free – realai.blog. AI to give you more personal time Everyone talks about the big benefit of AI is to help real estate agents get more face time with [...]
PropTech is now central - capital efficiency and durable growth are critical amid rate and inventory pressures.
This isn’t just a CoStar-Zillow clash. It’s a wake-up call for the entire industry. The implications ripple across MLSs, brokerages, portals, and vendors.
What’s the most underrated skill in public relations today? It’s not mastering AI tools, or writing punchy subject lines, or even generating a buzz on social media. For the long game? It is relationships. Not the superficial, connect-and-forget kind built through mass emails or casual LinkedIn DMs. I’m talking about actual relationships. The kind that takes time, trust, consistency, and a deep understanding of the journalists we aim to work with; the kind built over years, not news cycles. The latest Cision One State of the Media survey, which gathered insights from over 3,000 journalists across 19 global markets, drives [...]
Competing with national portals like Zillow, Realtor.com, and Homes.com is nearly impossible for brokerages. These platforms pour millions into advertising, dominate search engine rankings, and offer engage consumer-test functionality across every market in the country. So where does that leave local and regional brokerages trying to create a website that can compete for attention for real estate consumers? We want to hear from you in the WAV Group Broker Survey.
It’s not hype. It’s reality. And WAV Group’s own Kevin Hawkins, a leading real estate AI voice, will be at the helm to lead that conversation.
As market conditions tighten and brokers are forced to make tough decisions about where to cut and where to invest, one question looms large: Is your website helping your brokerage stand proud online, or do you cringe when you look at it? Do you believe the monies spent on your website are helping your business or is it just a necessary evil?
Toronto-based proptech company leverages MLS integration to supercharge listing visibility for property managers.
$27,000,000,000. Nine zeros. That atmospheric number is Iceland's annual GNP. It's also the total homes sales volume real estate titan and Texas legend Ben Caballero of HomesUSA.com did as an individual sales agent over the last two decades (2004-2024). As a solo sales agent for every listing verified by the MLS, Ben averages over $1 billion in home sales annually. Last year, Ben did nearly $4 billion in home sales. Again, that's $4,000,000,000. That's greater than the combined annual GDP of Grenada and St. Lucia! Over seven thousand home sales: one year, one man Ben’s record-breaking billions are only eclipsed [...]
It’s another domino in a bigger shift: mortgage banks are moving upstream, acquiring direct access to consumer demand, and merging search with finance under one roof.
By partnering with brokers and leveraging advanced technologies, MLSs can redefine their roles, enhance service offerings, and remain integral to the real estate industry.
