Strategic Planning The Difference is Action The WAV Group Agile Strategic Plan is a comprehensive strategic planning process which helps an organization uncover major opportunities to build and execute action plans to achieve major objectives. In order for a strategic plan to be effective, it needs to compare the organization relative to broader market trends observed from similar organizations within the real estate industry. WAV Group is the most integrated real estate consulting firm with the perspective to help organizations define their position in the marketplace. Request a Consultation [...]
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Is There Real Strategy in Your Strategic Planning? It May be Time for Another Tough Love Look Inside Your Organization
If you’ve done quality time in politics or at a publicly traded company, you know that strategic thinking is embedded into leadership roles and into the roles of those who support leadership. But the looming question is, how do some of them get it right and others get it terribly wrong? Let us also ask: is this process going deep enough within the institutional thinking of organized real estate?
If the MLS truly wants to make the Market Work, services for Confidence, Connections, and Community must apply to a broader understanding of what defines the market, and how the MLS can serve the needs of brokers and agents who understand that the real estate market includes commercial, rental, and new home.
Never before has our industry been moving more quickly. Industry initiatives like UpstreamRE, Broker Public Portal and AMP are coming are way. Consumers are looking for more and more transparency. Agents must learn how to use technologies effectively if they are going to survive working with Millenials. What is YOUR organization doing to adapt and adjust to the fundamental changes that are upon us? WAV Group conducts strategic planning sessions regularly for MLSs, Associations, Brokerages and Technology companies. There are five fundamental questions that every organization needs to ask itself today. What’s our organization’s TRUE value? If your organization was [...]
Strategic Planning The WAV Group PRO Plan is a comprehensive strategic planning process which helps an organization uncover major opportunities to build and execute action plans to achieve breakthroughs. In order for a strategic plan to be effective, it needs to incorporate both internal and external perspectives. It needs to examine the Association's strengths and weaknesses from the perspective of the internal staff and members as well as home buyers and sellers. In addition, it needs to compare the organization relative to broader market trends observed from similar associations within the real estate [...]
The MLS industry is in an extremely tenuous position today, feeling pressures from 3rd party vendors, state associations, neighboring MLSs and declining membership. Like any business channel, multiple entities in the MLS world are competing for a finite number of customers and business space. To make things even more difficult, a percentage of MLS leadership changes from year to year with election of new officers and directors. MLS staff has to adjust to different leadership styles while often having to re-educate the new regime on where things stand. It can be a difficult scenario for staff and the elected leadership. How can an MLS establish continuity [...]
A strategic plan is a persistent nudge reminding an organization who they are, what they stand for, what they have accomplished, what they want to accomplish and when, and how it all fits into their industry.
by MARILYN WILSON on APRIL 28, 2017 We’ve all been involved in those strategic planning sessions where you get locked in a room, hold hands, sing Kumbaya, feel really excited for about 3 days and then everyone goes back to doing everything the same old way they did before the session. They are a total waste of time. I call those sessions “Forced Family Fun”. They give strategic planning a bad name. Let’s talk about a way to make the time and effort put into a strategic plan that will actually MAKE A DIFFERENCE for your organization. I’ve been facilitating [...]
There is a curious coincidence about the relationship between strategic planning and success. Large, successful companies always have strategic plans and management retreats to celebrate accomplishments and recognize opportunities for success. Interestingly enough, start ups do the same thing. Where is the middle ground? For whatever reason, companies that are in the middle of the pack typically do not have plans. Or, the plan they do have is stale – the product of a moment in time when the leadership or board of directors insisted to cobble something together which, in turn, was saved in a remote desktop folder or [...]
We’re often asked at the WAV Group, “What makes your PR services different?” It’s a great question, as frankly most public relations firms don’t specialize solely in real estate and real estate technology PR. Moreover, many PR firms today provide an unbalanced focus on social media and largely ignore regularly engaging, directly, with traditional media. At WAV Group Communications, we think the better approach is Strategic PR, and it’s our great differentiator. To understand what makes Strategic PR plans and execution different, let’s take a look at the 4 “L’s” that explain the differences between what we do and what [...]
If you are reading this, you are somewhere in the real estate ecosystem – either part of an MLS, a REALTORS® Association, a large brokerage, or a technology firm that serves one of those personas. We work with some of these personas on strategy, we work with some on story, we all of them on state. Strategy, Story, and State are business terms that are bantered around a lot. Saying the words has no meaning unless you are able to contextualize them within your own business. That process of contextualization is work that needs to be done by businesses [...]
Preparing for a Strategic Planning session involves a process of gaining a holistic view of the organization from every perspective. Understanding your customer’s perspective is always the primary driver that informs everything. But understanding of staff culture and capabilities; system strengths and limitations; financial conditions; and industry trends pave a path to developing a plan that works. At the end of the day, the board of directors and the management team agree to a group of initiatives that will make the business stronger, and the strategic plan is born. Some organizations in real estate take the plan and execute it [...]