About Marilyn Wilson

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So far Marilyn Wilson has created 557 blog entries.

It’s Time to Re-invent the Search

There’s a fundamental problem in the real estate business today. Since time immemorial real estate ‘searches’ have utilized a property-centric approach that ignores the other 50 percent of the business: the buyers. In the real estate industry, we focus so much on displaying listings hoping to attract a buyer without spending nearly enough time and resources to analyze and understand the market segment that are the drivers of the purchase. This is also symptomatic of the industry’s fundamental focus on the needs of agents, not consumers. Doesn’t it make more sense to focus on the needs of the consumer? The [...]

By |2018-05-03T21:24:27-07:00September 10th, 2013|MLS Insights, Reports, Technology Evaluation|2 Comments
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RE/MAX, One Step Closer To An IPO

RE/MAX, one of the world's leading franchisors of real estate brokerage services, today announced that it has publicly filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission relating to a proposed initial public offering of its common stock. According to the press release from the company, the RE/MAX brand name has held the number one market share in the U.S. and Canada since 1999. The timing, number of shares to be offered and the price range for the offering have not yet been determined. RE/MAX intends to apply to list its common stock on the [...]

By |2018-05-03T21:24:29-07:00August 19th, 2013|Main category|Comments Off on RE/MAX, One Step Closer To An IPO
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Top 5 Ways to Become More Relevant with Consumer Research

The real estate industry suffers from what I call the “lowest common denominator” phenomenon. Every one of the business models in the industry – associations, MLSs and brokerages are built on attracting and retaining as many agents as possible.   Many real estate entities collect monies every month from every participant – regardless of their productivity.  While these models each have their own reasons to exist, they have created a major problem in my view.  Real estate organizations are so busy attracting sales professionals that many ignore the needs of the most important group – the customer. It’s no wonder that [...]

By |2018-05-03T21:24:29-07:00August 16th, 2013|Broker-Agent Information, Main category, MLS Insights, Suveys and Research|Comments Off on Top 5 Ways to Become More Relevant with Consumer Research
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Immobel Seeking Seasoned Real Estate Technology Sales Professional

POSITION TITLE:  Director of Broker Sales REPORTS TO:  Chief Executive Officer Opportunity Immobel is seeking to hire a seasoned real estate technology sales professional for the position of Director of Broker Sales to generate new broker customers for the company.  The successful candidate will have proven success selling web and technology solutions to large brokers.  They will also bring a robust database of engaged brokers they can tap into. Since Immobel helps brokers expand their presence Internationally, the ideal candidate will have experience selling to luxury brokers that already understand the importance of the International market. They will also be [...]

By |2018-05-03T21:24:30-07:00August 5th, 2013|Clients, Main category, Our Company, Our Services|Comments Off on Immobel Seeking Seasoned Real Estate Technology Sales Professional
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Not All eSignature Platforms are Created Equal Webinar

Are your electronically signed documents compliant with the laws governing electronic signatures? If you’re not sure, you MUST attend this webinar. While using eSignatures comes with many benefits such as saving the time, money and hassle of driving around town to obtain a signature it also requires that agents, brokers and MLSs be thoughtful about their choice of providers. In this webinar, you will hear from eSignature providers DocuSign and Authentisign, along with Russ Bergeron of MRED, on best practices, what you need to know and how important it is to do your homework. Not all eSignature solutions are the [...]

By |2018-05-03T21:24:31-07:00August 5th, 2013|Broker-Agent Information, Main category, Our Company, Our Services, Technology Evaluation|Comments Off on Not All eSignature Platforms are Created Equal Webinar
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Realtors® Reaffirm Commitment to realtor.com®

CHICAGO (July 24, 2013) – The National Association of Realtors® Board of Directors today reaffirmed NAR’s commitment to making realtor.com® the first, best online destination for home buyers and sellers. The board voted in favor of recommendations to modify an existing operating agreement that will help the site compete more effectively in an evolving online marketplace. “Over the years, Realtors® have invested a lot of time and millions of dollars in building information technology to give consumers online access to real estate information, and we know that consumer demand for all things ‘home’ has never been greater,” said NAR President [...]

By |2018-05-03T21:24:31-07:00July 24th, 2013|Main category, Press Releases|Comments Off on Realtors® Reaffirm Commitment to realtor.com®
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5 Ways to End the “MLS/Broker Stand-off”

A few weeks ago I wrote a post called the “Challenge for Positive Change” that highlighted many of the relationship dysfunctions we are experiencing in the industry today. At Inman Connect in San Francisco I was invited to be part of a panel called the MLS/Broker Stand-off.  It’s clear that there are many that are feeling as though our industry could be working together much better than it is at the moment. I’ve been thinking a lot about what is causing this stand-off and trying to find suggestions about ways to fix it. Here’s what I’ve come up with so [...]

By |2018-05-03T21:24:32-07:00July 24th, 2013|Main category, MLS Insights, Technology Evaluation|Comments Off on 5 Ways to End the “MLS/Broker Stand-off”
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Instagram Quickly Becoming a Value Brand-building Video Tool

Anybody who has children has probably known about Instagram for a while now as a photo sharing social media site.  It is by far my 10-year-old daughter’s favorite method for sharing her life with her friends. Two weeks ago, Instagram began offering the ability to share short videos on their site and it has exploded. In just two weeks there have been amazing brand video ads for corporations placed on the site.  You can check them out here.  From what I could see with the videos I reviewed so far, there are a few ways that real estate companies and [...]

By |2018-05-03T21:24:32-07:00July 5th, 2013|Broker-Agent Information, Main category, Marketing|Comments Off on Instagram Quickly Becoming a Value Brand-building Video Tool
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Hotel Industry is Trying to Put the “Horse Back in the Barn”

The concept of Listing Syndication is just as prevalent in marketing hotel rooms as it is with real estate inventory today.  There are many syndication sites like TripAdvisor, Expedia, Hotwire and hundreds more.  In theory, these sites were set up, in theory to HELP hotels, especially with last minute inventory to maximize their ability to sell room nights. Sound familiar?  The Theory failed. What actually happened though was that these sites have disintermediated consumers from corporate hotel sites like Hilton, Marriott, Hyatt and others. It changed the way consumers shop and eroded hotel price points. Moreover, it eroded the ability for hotels [...]

By |2018-05-03T21:24:32-07:00June 27th, 2013|Main category, MLS Insights, Our Company|1 Comment
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Former MLS Executives Open Keller-Williams Franchise in Montreal

  MONTRÉAL, Qc – June 24, 2013 Congratulations to Anne St. Dennis and Michel Beauséjour for moving from their executive positions in the MLS world to open their own Keller-Williams franchise! They have co-founded a Keller Williams francise in downtown Montreal under the name of KW Urbain. It’s an aggressive move for North America’s largest real estate franchise, a calculated move that took roughly three years as the Austin-based corporate head office familiarized itself with the language laws and Quebec brokerage act. “We saw the immense potential of opening a real estate franchise in Quebec that is completely broker-centric, learning [...]

By |2018-05-03T21:24:32-07:00June 24th, 2013|Main category, Press Releases|3 Comments
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It’s a Kid’s World – Are you ready?

I just watched a fascinating documentary called Consuming Kids highlighting how advertisers are tapping into the ever-growing purchasing power of children under the age of 12. According to the film, children directly control $40 Billion in spending and indirectly influence over $700 billion in spending. The documentary goes on to talk about how brands are trying to create relationships with kids as soon as they can to create life long relationships. They are trying to create young “super” consumers that will be committed to purchasing their products throughout their lifetime. In my days at Fisher-Price, we never thought about the [...]

By |2018-05-03T21:24:34-07:00June 12th, 2013|Broker-Agent Information, Main category, Marketing, Strategic Planning|Comments Off on It’s a Kid’s World – Are you ready?
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Challenge for Positive Change

I have been reflecting on what I observed at NAR’s Mid-year conference and I have to tell you that I am more than a bit disheartened. While there is more optimism than there was even a few months ago about the health of the market, there is more dysfunction than ever in “organized” real estate. Concern #1 – The Large Broker/MLS Conflict Since I’ve been involved in real estate I have observed tensions between large brokers and MLSs at least in some markets. The negativity and disillusionment shown between these two groups, particularly at the MLS Policy meeting, was epic.  [...]

By |2018-05-03T21:24:34-07:00June 12th, 2013|Broker-Agent Information, Main category, MLS Insights|12 Comments
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