The opportunity is immediate, but so is the risk of inaction. Associations that fail to deliver this benefit may watch brokers and vendors seize the role of trusted daily guide. The time to act is now.
As it turns out, brokerage companies that collaborate with successful local businesses for co-marketing are more compelling together than they are when they market themselves independently.
As AI reshapes our industry, this much is clear: the MLS that provides the MCP server becomes the source of truth.
For real estate brokerages and MLSs, the parallels are striking. The same challenges Fortune 500 firms face with AI are the ones our industry must prepare for as agentic AI becomes central to brokerage operations, MLS data services, and consumer experiences.
GO Network, Keller Williams’ largest franchisee, has officially launched Creative Studio — an in-house, full-service branding concierge that takes Realtors® from generic templates to fully developed, custom-tailored brand identities. It’s a bold step that demonstrates how brokerages can move beyond standard marketing support to deliver services that truly differentiate both the agent and the company.
WAV Group recently had the opportunity to sit down with Todd Teta, Chief Product and Technology Officer at ATTOM Data. Todd has spent his career at the intersection of product and technology, with deep roots in real estate, mortgage, and property data. Since joining ATTOM in 2016, he has guided the company’s transformation from RealtyTrac, a foreclosure portal, into one of the industry’s leading pure-play data licensing firms.
The lesson for brokerages is clear: owning the AI orchestration layer is how you future-proof your business and create experiences that Compass is previewing here. The stakes are high.
With the addition of AccountTECH, LeadingRE firms gain access to a solution that simplifies complexity while opening the door for advanced analytics and AI integrations.
Their model demonstrates that growth and culture can go hand in hand – and that thoughtful expansion creates long-term value for agents, clients, and communities.
Brokerage, Association, or MLS. None of them are really about real estate. They are about relationships. Forget that, and your people will remind you when they vote with their feet and walk out the door.
PropTech is now central - capital efficiency and durable growth are critical amid rate and inventory pressures.
What security measures is your MLS implementing beyond the minimum requirements? The time for "good enough" cybersecurity is over.
