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So far Victor Lund has created 1368 blog entries.

Learning from Microsoft’s Copilot Pioneers: How Brokers and MLSs Can Harness Agentic AI

For real estate brokerages and MLSs, the parallels are striking. The same challenges Fortune 500 firms face with AI are the ones our industry must prepare for as agentic AI becomes central to brokerage operations, MLS data services, and consumer experiences.

By |2025-09-12T09:28:20-07:00September 12th, 2025|Artificial Intelligence, Broker Information, Fluente, MLS, Real Estate Technology|Comments Off on Learning from Microsoft’s Copilot Pioneers: How Brokers and MLSs Can Harness Agentic AI

KW Go Network launches branding concierge to go from templates to tailored

GO Network, Keller Williams’ largest franchisee, has officially launched Creative Studio — an in-house, full-service branding concierge that takes Realtors® from generic templates to fully developed, custom-tailored brand identities. It’s a bold step that demonstrates how brokerages can move beyond standard marketing support to deliver services that truly differentiate both the agent and the company.

By |2025-09-16T12:51:01-07:00September 8th, 2025|Broker Information, Real Estate Technology|Comments Off on KW Go Network launches branding concierge to go from templates to tailored

ATTOM Data’s Vision for AI and MCP Servers: An Interview with Todd Teta

WAV Group recently had the opportunity to sit down with Todd Teta, Chief Product and Technology Officer at ATTOM Data. Todd has spent his career at the intersection of product and technology, with deep roots in real estate, mortgage, and property data. Since joining ATTOM in 2016, he has guided the company’s transformation from RealtyTrac, a foreclosure portal, into one of the industry’s leading pure-play data licensing firms.

By |2025-09-02T12:47:01-07:00September 3rd, 2025|Artificial Intelligence, Fluente, MCP, Technology|Comments Off on ATTOM Data’s Vision for AI and MCP Servers: An Interview with Todd Teta

The Compass AI Demo and Fluente’s Path Forward For Brokers

The lesson for brokerages is clear: owning the AI orchestration layer is how you future-proof your business and create experiences that Compass is previewing here. The stakes are high.

By |2025-08-29T08:22:59-07:00August 28th, 2025|Artificial Intelligence, Broker Information, MCP|Comments Off on The Compass AI Demo and Fluente’s Path Forward For Brokers

LeadingRE brings AccountTECH into its Solutions Group

With the addition of AccountTECH, LeadingRE firms gain access to a solution that simplifies complexity while opening the door for advanced analytics and AI integrations.

By |2025-08-27T12:19:09-07:00August 28th, 2025|Broker Technology Research|Comments Off on LeadingRE brings AccountTECH into its Solutions Group

Howard Hanna grows again with acquisition of Coastal Properties

Their model demonstrates that growth and culture can go hand in hand – and that thoughtful expansion creates long-term value for agents, clients, and communities.

By |2025-08-27T16:53:31-07:00August 27th, 2025|Acquisitions, Announcements|Comments Off on Howard Hanna grows again with acquisition of Coastal Properties

What agents really want in a brokerage and what brokers can do about it

Brokerage, Association, or MLS. None of them are really about real estate. They are about relationships. Forget that, and your people will remind you when they vote with their feet and walk out the door.

By |2025-08-26T18:50:29-07:00August 27th, 2025|Broker-Agent Information|Comments Off on What agents really want in a brokerage and what brokers can do about it

Vista Point Advisors Publishes Q2 PropTech Report – AI and Capital Efficiency Define the Market

PropTech is now central - capital efficiency and durable growth are critical amid rate and inventory pressures.

By |2025-08-26T18:35:54-07:00August 27th, 2025|Artificial Intelligence, PropTech|Comments Off on Vista Point Advisors Publishes Q2 PropTech Report – AI and Capital Efficiency Define the Market

MLS Leaders: The Security Bar Has Been Raised. And It’s About Time

What security measures is your MLS implementing beyond the minimum requirements? The time for "good enough" cybersecurity is over.

By |2025-08-22T12:48:23-07:00August 22nd, 2025|Cyber, MLS Insights, Security and Privacy|1 Comment

FBS and the Future of MLS Infrastructure: Why SparkAPI Could Be the Blueprint for Model Context Protocol Servers

Brokers are adopting AI. If the MLS doesn’t provide compliant access to the data they need, they’ll find workarounds.

By |2025-08-22T09:27:16-07:00August 22nd, 2025|Artificial Intelligence, Fluente, Follow the Leader, MCP, Our Services|Comments Off on FBS and the Future of MLS Infrastructure: Why SparkAPI Could Be the Blueprint for Model Context Protocol Servers

If your broker marketing is spectacular, put it to work recruiting

Rechat can auto‑generate websites, email blasts, social posts, open‑house sign‑in pages, print collateral, ads, all branded and ready—with data pulled from MLS and pre‑built into templates—and send it in a single click.

By |2025-08-21T12:14:32-07:00August 21st, 2025|Real Estate Technology|Comments Off on If your broker marketing is spectacular, put it to work recruiting

Stellar MLS partners with Rayse to make agent value visible

By making Rayse a standard part of every subscription, Stellar MLS is reinforcing its role as a forward-thinking MLS.

By |2025-08-21T11:33:07-07:00August 21st, 2025|Announcements, MLS Insights, Real Estate Technology|Comments Off on Stellar MLS partners with Rayse to make agent value visible