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So far WAV Group has created 608 blog entries.

Social Media influence on purchasing

As REALTORS move their marketing and customer contact strategies to social media, it is important not to neglect the trusted and proven offline networking.  This study by Parenting Magazines shows that lots of moms are engaged in social networking, but making many of thier product decisions based upon offline relationships. NEW YORK (AdAge.com) – Technology’s influence is widely assumed to have morphed the over-the-fence backyard chat into mommy blogs and Twitter networks. But when moms are seeking product advice, it’s not all social-media all the time. A study due out next week from the Parenting Group found that while moms [...]

By |2018-05-03T21:26:20-07:00November 6th, 2009|Broker-Agent Information, Main category|Comments Off on Social Media influence on purchasing
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Attention Executive Real Estate Women!

Be sure you set aside money in your budget for the 2010 AFIRE Conference!   It is the most fun and fulfilling conference of the year for female executives in real estate. AFIRE of Awesome Females in Real Estate is a group that is four years old that was formed to provide an educational and networking opportunity for the women who are usually coaching everyone elsso, so they need their own outlet for learning and recharging their batteries. Here’s what Anne St. Dennis from the Montreal Real Estate Board said about her first expeirience at the AFIRE conference: I came back [...]

By |2018-05-03T21:26:20-07:00November 4th, 2009|Main category|Comments Off on Attention Executive Real Estate Women!
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New CDS Data Share aims to give consumers more listings on Agent and Broker Websites

Real Estate Agents and Brokers have long been subjected to unfair competition from thrid party listing websites that are able to aggregate listing data across multiple MLS markets.  The rules for displaying MLS listings on Agent and Broker websites require the Agent or Broker to be a member of each MLS to acquire the IDX data feed.  Progressive thinking among Brokers and MLSs along the Southeastern Seaboard of America led to the creation of the Carolina Data Share or CDS.  This service paves the way for a member of any of the participating MLS to enjoy data from all of the [...]

By |2018-05-03T21:26:20-07:00November 3rd, 2009|Broker-Agent Information, Main category, MLS Insights|Comments Off on New CDS Data Share aims to give consumers more listings on Agent and Broker Websites
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Green is the new Luxury

For years, many in real estate have established their marketing around niches.  Chief among them is the development of Luxury Home marketing.  New Research released by PR firm Edlemansuggests that Eco-Frienddly is replacing Luxury as a preference for consumers.  Here is a summary from their research provided by Marketing Charts. More than twice as many global consumers say they would rather drive an eco-friendly car (67%) than a luxury car (33%), and an even larger percentage would prefer to live in an eco-friendly house (70%) vs. merely a big house (30%), according to results from this years goodpurpose study, conducted by PR [...]

By |2018-05-03T21:26:20-07:00November 2nd, 2009|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on Green is the new Luxury
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You team is only as strong as its weakest link

MLSs and Associations are very lucky.  Generally they have loyal staffs that have worked together for many years.  Turnover is rare.  All of that can lead to cohesive teams that work well together, especially in crisis times. It also means they know the subscribers well and the customers know them too. That’s the good news.  The bad news is that it can sometimes lead to stagnation.  […]

By |2018-05-03T21:26:20-07:00November 1st, 2009|Main category|Comments Off on You team is only as strong as its weakest link
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10K Partners with the Greater Capital Association, NY

10K Partners with GCAR Minneapolis, MN (October 30, 2009). 10K Research and Marketing is pleased to announce a Market Reporting Partnership with the Greater Capital Association of REALTORS®, Inc. (GCAR). GCAR has elected to roll with our Monthly Indicators, Local Market Updates, Housing Supply Outlook, and Skinny Video, and this thrills us. Said James Ader, Chief Executive Officer of GCAR, “GCAR decided to partner with 10K Research and Marketing because our Board of Directors feels the products they provide will further advance our membership as the primary source for real estate information in the Capital Region. We are confident the [...]

By |2009-10-30T17:15:54-07:00October 30th, 2009|Broker-Agent Information, Main category, MLS Insights, Our Company, Press Releases, Reports|Comments Off on 10K Partners with the Greater Capital Association, NY
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Job Posting – Executive Vice President – Association/MLS

POSITION TITLE: Executive Vice President-Association/MLS REPORTS TO: Board of Directors ORGANIZATIONAL DESCRIPTION The Greenwich Association of REALTORS®  (GAR) and Multiple Listing Service serving one of the most exceptional markets in the U.S., with average property values in the millions, is currently interviewing candidates for the position of Executive Vice President. The Greenwich Association of REALTORS® and Multiple Listing Service are driven by clear strategic goals and benchmarks designed to continually improve all member services from education to technology and data accuracy.  The Association has recently conducted a number of strategic initiatives and member research and is now looking for their [...]

By |2018-05-03T21:26:20-07:00October 27th, 2009|Broker-Agent Information, Clients, How to Make Strategic Planning Really Work in your MLS, Main category, Marketing, Our Company, Product Management, Reports|Comments Off on Job Posting – Executive Vice President – Association/MLS
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Industry Vet Joins Instanet to Lead Sales

Instanet Solutions, based in London, Ontario recently announced the addition of industry veteran Steve Mapes as their new Vice President of Sales.  Joe Kazzoun, who previously ran the sales group has taken on the position of Vice President, Business and Product Development.  Martin Scrocchi, CEO and owner of Instanet Solutions tells us that growth throughout their product line mandated the change.  “With our growing customer base, the increasing interest in Transaction Management products and businesses wanting to go “Green", the timing to bring Steve on was perfect.  We are also excited because this addition means Joe can focus on customer [...]

By |2009-10-23T12:46:19-07:00October 23rd, 2009|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Press Releases, Technology Evaluation|Comments Off on Industry Vet Joins Instanet to Lead Sales
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MLSs and Transaction Management – Take Small Steps First

Should your MLS provide Transaction Management services? In our recent study on Transaction Management Adoption, it is clear that many of the component parts of full Transaction Management are being used successfully today by a growing number of real estate professionals. The key point is that they are adopting this technology step-by-step.  Some vendors today offer the different component parts of Transaction Management separately, including: Internet Fax Document Management Online Forms/Contracts Transaction Scheduling/Managment Digital Signature Transaction Management technology makes sense for many reasons.   It provides better service to consumers, reduces risk and helps the environment. The problem, however, is that [...]

By |2018-05-03T21:26:21-07:00October 21st, 2009|Broker Technology Research, Broker-Agent Information, Clients, Main category, MLS Insights, Our Services, Product Management, Reports, Strategic Planning, Suveys and Research, Technology Evaluation|1 Comment
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Looking for new services to increase your relevance? Try Electronic Faxing

Many MLSs and Associations are looking for ways to increase their relevance for their members.  When we conduct member satisfaction surveys across the United States with many of the largest MLSs we have observed one consistent point.  Electronic faxing is always one of if not the highest rated service according to thousands of agents around the country.  They like the service for a few reasons: […]

By |2009-10-20T17:00:52-07:00October 20th, 2009|Main category|Comments Off on Looking for new services to increase your relevance? Try Electronic Faxing
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Here comes Trulia with Expanded Services

As reported on Property Portal Watch, Trulia is expanding their service offerings to Agents and Brokers who seek to add more marketing power to thier consumer relationship on Trulia.com.  This move signals the emergence of Trulia as more than just a listing advertising outlet - but a technology provider of a variety of services that support the marketing of real estate listings, like Virtual Tours, and Reports on listing activity.  Visit Trulia for more detailed inforamtion about these offerings. The company will now offer Trulia Pro Deluxe ($79 per month), Trulia Pro Plus ($39 per month) and Trulia Pro Starter ($19 per [...]

By |2018-05-03T21:26:21-07:00October 13th, 2009|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on Here comes Trulia with Expanded Services
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Broker office, Disney and Apple

Game Changer……. Apple, the technology hardware and software provider is the leading retailer in terms of dollars per square foot of any retailer in the world with an average of $4700 income per square foot – nearest competitior is Best Buy at $1000. Disney is investing $1 Million per store to create shoputainment – a shopping experience destination for childrens products. Want to see a refreshing blend of space usage for agents and consumers – have a look […]

By |2018-05-03T21:26:21-07:00October 13th, 2009|Broker-Agent Information, Main category|Comments Off on Broker office, Disney and Apple
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