The lines in the world of communication are blurring, between content that is paid for and content that is earned. Think about it. Is the last content you just read sponsored content or earned content? Do you know for sure? Did you check the source? Are you familiar with the writer?
In these times where inventory is so low there is nothing more important than figuring out new ways to secure listing appointments and convincing consumers that it’s the right time to sell! Finding the best ways to engage with potential sellers is the KEY to business success. You’ve probably heard the old adage – You have to list to last! How can you train and motivate your agents to aggressively pursue seller leads and scheduling listing presentations?
Gain perspective about your MLS Services and Support Offerings. Do you want to be the best MLS you can be? Are you interested in what your members and REALTORS® across America have to say about the services and support that MLSs offer? If so, WAV Group can help you. We’re offering a FREE service to the industry to evaluate the current state of MLS services and support. WAV Group would like to invite each of our readers to participate in our upcoming nationwide MLS Services and Support Survey. As in past years, the WAV Group survey will measure awareness, adoption and attitudes [...]
“Let’s modernize IDX by linking to the listing broker!” IDX or Internet Data Exchange is a thesis that was developed by the collaboration between Brokers and MLSs that outlines a set of display rules for listings on broker websites. The idea behind IDX is that of cooperation among brokers. Fundamentally, the IDX policy states that a broker allows all other brokers participating in an MLS to display their listings on any broker (and usually Agent) website. Over the years, the IDX policy has evolved. And today, Redfin CEO, Glenn Kelman suggests a radical new change. Kelman would like the IDX [...]
Remember a time when a fishing rod, some bait, and a lake was all that was needed for a quiet afternoon of relaxation and fun. Today, we need to deal with a different kind of “phishing”. This phishing has gone wild in the digital world and has become the preferred method by the bad guys in obtaining easy access to your corporate email platform. Access to a wealth of desirable information that includes transactional information, wire-transfer directions, and personal identifiable information (PII) of your Agents, Staff and Customers. The question becomes, “How can I protect my brokerage from becoming a [...]
Stay on message. Those three little words sound so simple. But it amazes me how difficult it seems for companies – and their messengers – to do this. It should be the core of their marketing and PR compass. Consistency and repetition: That’s what every well-crafted marketing and PR program adheres to over the long haul. Unfortunately, most companies forget these crucial tenets and they stray. Or worse, they veer so far from their original course, they completely undermine what they have already have accomplished. Building brand awareness takes time, often a very long time. Building brand loyalty (a.k.a. understanding [...]
It’s the first RESO DataComp, a data competition sponsored by Realtors Property Resource®. Prizes total $25,000, courtesy of prize sponsors that include FBS, the creators of Flexmls and Stratus Data Systems, Inc. It’s set to begin on September 17, at 12:00 a.m. Pacific Time. It will end with live demonstrations before a distinguished panel of industry judges from 1:00 p.m. to 4:30 p.m. in San Diego on October 17 during the RESO fall conference, October 17-19, being held at the uber-hip Pendry. That’s right, unlike a Hackathon, this data competition will last a month, and unlike many other real estate data events, this one is [...]
WALLINGFORD, Conn., Sept. 13, 2017 — SmartMLS Inc., the Multiple Listing Service formed from the merger of The Connecticut Multiple Listing Service, Inc. (CTMLS), and the Greater Fairfield County CMLS (GFC CMLS), announced today Co-Chief Executive Officer Cameron Paine has resigned effective immediately. The SmartMLS Board of Directors accepted Mr. Paine’s resignation. SmartMLS will now continue operations with one CEO, Kathy Elson. Mr. Paine said, “Ten years ago I was selected to be the CEO of the Connecticut Multiple Listing Service. It was always my ultimate goal to form a statewide MLS and having achieved that with SmartMLS, spanning all eight Connecticut counties and providing MLS services to [...]
Davidsonville, MD – September 12, 2017 MMSI, makers of Membership Director have announced that the third quarter sales for the company have set a record. In the third quarter of 2017, the company added four major Association of REALTORS® and MLS customers including San Diego Association of REALTORS®, Greater Fairfield MLS(via the SmartMLS merger), Dayton Area Board of REALTORS®, and Maine Listings. In total, the firm reports adding 42,500 active members to the platform this quarter. Membership Director is among the leaders in providing Realtor® Associations and MLSs with software to manage their members. The most important component of association and [...]
IRVINE, Calif., September 11, 2017—CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled solutions provider, announced today that its focus on innovation in real estate solutions is helping drive its market penetration to record heights. Across all its solutions for residential real estate—which include listing, property information, and brokerage management platforms—CoreLogic now serves more than one million real estate agents throughout the United States and Canada. The most widely used CoreLogic solutions are Matrix™, North America’s leading multiple listing platform with approximately 750,000 users, and Realist®, the real estate industry’s most popular property information and advanced mapping system with more [...]
Ahead of CMLS, “The MLS RoundTable” published the MLS 2020 Agenda. It is a paper that provides a series of one-page perspectives from industry executives about the Future of the MLS (hat tip to Saul Klein, who I give credit for coining the term). It is not clear how the people were chosen to opine on the agenda for MLS. Although there are a solid number of enlightened MLS thinkers in the report, there are many other great MLS executives that are conspicuous by their absence. The report is a good primer for the conference. The Association Problem (and Governance) [...]
It is critical that every MLS continually evaluate its technology service offerings and support provided. WAV Group would like to provide a FREE service to the industry to evaluate the current state of MLS services and support available today. WAV Group would like to invite our readers to participate in our upcoming nationwide MLS Services and Support Survey. As in past years, the WAV Group survey will measure awareness, adoption and attitudes about the services and support offered by MLS organizations throughout the United States. As in past years, the WAV Group annual survey will measure the attitudes of MLS [...]
