Fixing Real Estate with People and 2.0 Technology

In Colorado there’s a modern brokerage called 8z Real Estate that has become known for its collaborative work environment and home to top producing teams that support one another. And despite all the competition – after all it is in RE/MAX’s backyard – it’s become a dominate player on Colorado’s Front Range. Most recently, 8z Real Estate garnered the attention of The Denver Post, which selected Boulder-based 8z Real Estate as the “Top Workplace” of 2017 for midsize companies in Colorado. And 8z and its founder Lane Hornung were also recently profiled in a Colorado Business Magazine story “8z Real [...]

By |2018-05-03T21:22:51-07:00May 9th, 2017|Broker Technology Research, Broker-Agent Information|Comments Off on Fixing Real Estate with People and 2.0 Technology
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Building a Seller Lead Funnel

In a conversation yesterday with a large brokerage firm, we discussed a $250,000 online ad campaign that was directed at generating buyer leads. If the vendor had not quoted a $100k price increase over the previous year, the client would have simply stroked the check for $150k without a meeting, as they had done over the past 13 years. The massive price increase caused them to rethink. What came out of the conversation was a brainstorm for innovation around developing seller leads. The brokerage supports and coaches agents around the common stuff – door knocking, farming, telemarketing, etc. What can [...]

By |2018-05-03T21:22:51-07:00May 3rd, 2017|Broker Technology Research, Broker-Agent Information, Marketing|Comments Off on Building a Seller Lead Funnel
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CoreLogic Hires John Chipman

WAV Group are pleased to announced that John Chipman has joined the CoreLogic Team. Read the full press release from CoreLogic below. It is my pleasure to announce that John Chipman has joined CoreLogic® as a strategic account executive with a focus on real estate brokerage. John has been working with real estate brokerages dating back to his start with Homestore in 1999. Over the years he has become an expert at understanding the operational need of brokers in areas of online marketing, digital marketing, websites, CRM, and big data. John will be responsible for CoreLogic large broker and franchise [...]

By |2018-05-03T21:22:51-07:00May 2nd, 2017|Broker Technology Research, Press Releases, Strategic Planning|Comments Off on CoreLogic Hires John Chipman
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5 Steps to an Impactful and Effective Strategic Plan

by MARILYN WILSON on APRIL 28, 2017 We’ve all been involved in those strategic planning sessions where you get locked in a room, hold hands, sing Kumbaya, feel really excited for about 3 days and then everyone goes back to doing everything the same old way they did before the session. They are a total waste of time. I call those sessions “Forced Family Fun”. They give strategic planning a bad name. Let’s talk about a way to make the time and effort put into a strategic plan that will actually MAKE A DIFFERENCE for your organization. I’ve been facilitating [...]

By |2018-05-03T21:22:51-07:00April 28th, 2017|Broker Technology Research, Strategic Planning|Comments Off on 5 Steps to an Impactful and Effective Strategic Plan
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Clareity Announces New Event For RE Developers and Tech Pros

SCOTTSDALE, Ariz. – April 27, 2017 – Clareity is excited to announce a new event for the real estate industry: {Integrate}: The Developer’s Workshop. This first-ever, immersive conference is designed for the technical contributors in the industry including developers, coders, engineers, IT professionals, and others interested in real estate technology. This one-day workshop will take place June 1st, 2017 in Scottsdale, Arizona at the Scottsdale Plaza Resort.Speakers will include world-class talent in and outside of Clareity. One featured keynote, Mike Stowe, has built software at Constant Contact, Mulesoft, and Tigera and recently spoke at API:World. Hear Stowe share advice and best practices on [...]

By |2018-11-08T04:01:21-08:00April 27th, 2017|Broker Technology Research, MLS Insights, Press Releases|Comments Off on Clareity Announces New Event For RE Developers and Tech Pros
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Brokers Can Now Freely Use This Old House Video for Website Content

WAV Group will be hosting a free informational webinar next Tuesday 2nd May at 10am PST (register here) to provide information about the new offer from This Old House to allow brokerage firms to display their award winning video content at no charge. Brokers have been benefiting from video publishing on their listing pages and community pages for years – but the process of getting fresh, high production quality video has been painful and expensive. This Old House is seeking to drive video views on their content and is partnering with brokers to achieve that objective. It’s great for brokers [...]

By |2018-05-03T21:22:52-07:00April 25th, 2017|Broker Technology Research|Comments Off on Brokers Can Now Freely Use This Old House Video for Website Content
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Bigger Conferences Are Not Better

The real estate industry is going strong. It is healthy and vibrant, full of bloom and experiencing exciting change. As agents, brokers, MLSs, franchises and tech firms explore a deeper understanding of the industry’s best practices, they look to conferences to gain insights and meet the people that are powering new ideas. Conferences are good, and we attend a lot of them. Our annual conference tour includes two NAR conventions, two Inman Connects, CMLS, two RESO conferences,T3, RIS Media, and a variety of franchise, state AOR, Leading RE, The Realty Alliance, 1000Watt, Clareity, and large AOR or MLS events. Yup [...]

By |2018-05-03T21:22:52-07:00April 20th, 2017|Broker Technology Research, Broker-Agent Information, MLS Insights, WAVes of Change|Comments Off on Bigger Conferences Are Not Better
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Brokers Can Learn Customer Experience Lesson From Mercedes Benz and Others!

If you have been to a hotel or purchased a car in the past few years, you have likely received high quality customer service as well as a survey and feedback request. According to Gartner, “Today, 89% of marketers compete primarily on the basis of customer experience.” For major companies and brands, the process of issuing a satisfaction survey after the service is complete is long expired. Today’s companies are measuring every touch point that a brand has with the customer, and for good reason! Real estate brokers can improve their performance by going deeper on tracking and improving the [...]

By |2018-05-03T21:22:52-07:00April 11th, 2017|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on Brokers Can Learn Customer Experience Lesson From Mercedes Benz and Others!
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Homesnap Now Available To Over 500,000 Agents

ROCKVILLE, MD, April 11, 2017 — Homesnap, which is the public face of the Broker Public Portal (BPP), has surged past the 500,000 agent mark and is now available to agents and their clients in over 50 large and small markets across the country. Since the BPP became operational at the beginning of 2017, many MLSs have signed up to participate in the portal, accelerating the growth of the platform through the first quarter of the year. Already, agents using the app have invited more than 13 million clients to connect with them in Homesnap. Homesnap provides a mobile app [...]

By |2018-05-03T21:22:53-07:00April 11th, 2017|Broker Technology Research, Broker-Agent Information, Press Releases|Comments Off on Homesnap Now Available To Over 500,000 Agents
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Imprev and Moxi Works Integrate to Power BHGRE Rand Realty New Agent Platform

What happens when three highly respected real estate brands – one that excels in automated marketing services, another that is on fire in providing brokerage services with increased productivity and profitability solutions, and a real estate brokerage that is one of the most admired multi-billion dollar sales operations that operates in some of the most competitive markets on the East Coast – come together?  The egos get checked at the door and the results are innovation and integration, exactly what’s needed to advance a better real estate experience for everyone today. This morning Better Homes and Gardens Rand Realty announced it’s [...]

By |2018-05-03T21:22:53-07:00April 4th, 2017|Broker Technology Research, Broker-Agent Information, Press Releases|Comments Off on Imprev and Moxi Works Integrate to Power BHGRE Rand Realty New Agent Platform
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SEO Or Search Marketing For Brokers

We just escorted a client though a double audit of their search engine optimization on their broker website.  We reviewed Domain Authority and ranked it against their competition and saw a range of authority from 44 to 48 for leading broker websites. We reviewed Moz Report, CheckPageRank.net, and others. We carefully analyzed all area search keyword traffic using a combination of searches that include Neilson, ComScore, Google Analytics, and Hitwise. You can ignore any site data from a third party that is free (i.e. Quantcast and other free services are way off). Too often, firms look too closely at their [...]

By |2024-01-05T21:01:50-08:00March 28th, 2017|Broker Technology Research, Marketing, SEO, Strategic Planning|Comments Off on SEO Or Search Marketing For Brokers
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CoreLogic Announces Integration with Centralized Showing Service

CoreLogic just announced a significant agreement that will integrate its Matrix MLS platform with Centralized Showing Service (CSS). The scope is huge as Matrix is North America’s most popular multiple listing platform and today serves 650,000 real estate professionals. Under the agreement, CoreLogic will integrate and offer CSS appointment scheduling services to clients of Matrix and other CoreLogic real estate solutions. This is a big win for CSS too, which before this announcement, reached 170,000 agents. The CoreLogic connection will deliver to CSS a much bigger footprint with the Matrix integration. Here is the news release:  CORELOGIC TO INTEGRATE CENTRALIZED SHOWING [...]

By |2018-05-03T21:22:54-07:00March 2nd, 2017|Broker Technology Research, Broker-Agent Information, Press Releases|Comments Off on CoreLogic Announces Integration with Centralized Showing Service
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