Why One-Stop Shop is a Fallacy
After 30+ years in the real estate industry, I find a truism that resonates with me. “The more things change, the more they stay the same.”
One surprising takeaway from Inman Connect NY
Inman Connect NY in January for me was one of the best Connects I have experienced in quite some time. I am admittedly jaded. I have missed but a handful of Connects.
Zelman Roundtable Exceeds Expectations
Zelman newsletters have been very valuable to WAV Group and their clients. Zelman’s world is all about research and forecasting the performance of public companies in our space – think Realogy, Redfin, RE/MAX, Zillow, etc.
‘Tis the Season for APPreciation
WAV Group built their mobile app to demonstrate a communication strategy that we believe will be vital for Franchises, MLSs, Brokers, and Realtor® Associations in 2020.
Insider’s View: MoxiWorks Acquisition of Imprev
MoxiWorks Acquires Imprev. Both firms are Seattle-area based. Both have hired and developed a team of exceptionally talented, passionate, and loyal employees. These folks are super nice people whom you enjoy being around.
MLS Policy 8.0 Clear Cooperation: Kills Pocket Listings, Creates Legal Concern Over Coming Soon
The member leadership of the National Association of REALTORS® will be considering a policy change related to MLS designed to eliminate pocket listings. The policy is 8.0 - called the Clear Cooperation policy. Please download this white paper to review the considerations.
Trend Spotter: Indie Broker Mergers in the San Francisco Bay Area Continue to Build Momentum
Red Oak Realty is a great company on the east side of the San Francisco Bay. This area provides a lucrative place for independent brokerage firms like Red Oak Realty to thrive. Pacific Union was the last company to focus on independent firm mergers in this area before their sale to Compass and now Red Oak Realty has announced an acquisition with Marvin Gardens Real Estate.
Top 10 Issues Impacting the Real Estate Industry: Annual Forecast Reveals
The 1,100 member Counselors released its Top Ten list once again at the National Association of Real Estate Editors conference, this year in Austin. The top concern? U.S. infrastructure was identified as the #1 issue impacting real estate.
Let’s Argue About Broker CRM and Lost Business
For every 500 customer records in a CRM, there are about 25 transactions, 50 sides. Imagine what would happen in your business if you invest as much money and effort into keeping your customers as you do in finding new ones.
Brokers Need to Rebuild Their Marketing Departments
Since the mid-2000s, brokers have decimated their marketing departments to cut expenses and transition from print to digital. The landscape of the brokerage marketing department has changed, resizing teams and altering priorities.
Brokers Need to Rethink Their Website Strategy
The three key objectives of delivering integrated tools to agents, highlighting company listings on the broker website, and marketing agents on the broker website are paramount to success...
How Realogy and Keller Williams Will Win With AI
Artificial intelligence (AI) may be in the early days of its development, but this brand-new area of technology already promises to transform the way people and machines work together. Divergent AI strategies emerge from two of the largest real estate organizations in America: Keller Williams and Realogy.