eXp Realty Named a Best Place to Work in Glassdoor’s 2018 Employees’ Choice Awards

I just love to see great companies in our industry get recognized BEYOND the real estate industry for their hard work and dedication to building a strong corporate culture.  eXp REALTY’s growth over the past year has been unprecedented, They have grown from 1000 agents to over 5000 agents in less than 18 months.   Revenue growth, according to their Q3 earnings report was up. Revenue increased 203% to a record $48.1 million from $15.8 million in the third quarter of 2016. This represents 22% growth quarter-over-quarter, from $39.6 million in the second quarter of 2017. Gross margin grew 96% year-over-year for [...]

By |2017-12-06T14:15:58-08:00December 6th, 2017|Broker-Agent Information, Marketing|0 Comments

Boyenga Team Delivers Online Excellence Through Chime

Eric and Janelle Boyenga are a husband and wife real estate team working with buyers and sellers in one of the most technology focused markets in the world for two decades. California’s Silicon Valley is not only the epicenter of global technology, but also real estate technology. To position their company, the Boyenga Team comfortably promotes themselves as Property Nerds. They aim to deliver the best digital experience to their clients with an abundance of software applications. They target their services to engineers and other employees of online companies like Google, Facebook, Sun Microsystems, Apple, and the many leading technology [...]

By |2017-12-04T14:02:29-08:00December 4th, 2017|Clients, Marketing, MLS Insights, Technology Evaluation|0 Comments

Desperate for more inventory for your agents to sell? Teach them about “Speed to Lead” and get the deal!

In these times where inventory is so low there is nothing more important than figuring out new ways to secure listing appointments and convincing consumers that it’s the right time to sell!   Finding the best ways to engage with potential sellers is the KEY to business success. You’ve probably heard the old adage – You have to list to last!   How can you train and motivate your agents to aggressively pursue seller leads and scheduling listing presentations?

By |2018-08-20T12:47:28-07:00September 22nd, 2017|Clients, Marketing, Our Services, Technology Evaluation|0 Comments

Redfin Offers Method To Modernize IDX

“Let’s modernize IDX by linking to the listing broker!” IDX or Internet Data Exchange is a thesis that was developed by the collaboration between Brokers and MLSs that outlines a set of display rules for listings on broker websites. The idea behind IDX is that of cooperation among brokers. Fundamentally, the IDX policy states that a broker allows all other brokers participating in an MLS to display their listings on any broker (and usually Agent) website. Over the years, the IDX policy has evolved. And today, Redfin CEO, Glenn Kelman suggests a radical new change. Kelman would like the IDX [...]

$25,000 in Cash for Tech Startups via New RESO DataComp

It’s the first RESO DataComp, a data competition sponsored by Realtors Property Resource®. Prizes total $25,000, courtesy of prize sponsors that include FBS, the creators of Flexmls and Stratus Data Systems, Inc. It’s set to begin on September 17, at 12:00 a.m. Pacific Time. It will end with live demonstrations before a distinguished panel of industry judges from 1:00 p.m. to 4:30 p.m. in San Diego on October 17  during the RESO fall conference, October 17-19, being held at the uber-hip Pendry. That’s right, unlike a Hackathon, this data competition will last a month, and unlike many other real estate data events, this one is [...]

MMSI Posts Record Sales Quarter for Membership Director

Davidsonville, MD – September 12, 2017 MMSI, makers of Membership Director have announced that the third quarter sales for the company have set a record. In the third quarter of 2017, the company added four major Association of REALTORS® and MLS customers including San Diego Association of REALTORS®, Greater Fairfield MLS(via the SmartMLS merger), Dayton Area Board of REALTORS®, and Maine Listings. In total, the firm reports adding 42,500 active members to the platform this quarter. Membership Director is among the leaders in providing Realtor® Associations and MLSs with software to manage their members. The most important component of association and [...]

By |2018-05-03T21:22:40-07:00September 12th, 2017|Marketing, MLS Insights, Press Releases, Reports|0 Comments

CoreLogic Innovation Grows User Base To More Than a Million Real Estate Agents

IRVINE, Calif., September 11, 2017—CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled solutions provider, announced today that its focus on innovation in real estate solutions is helping drive its market penetration to record heights. Across all its solutions for residential real estate—which include listing, property information, and brokerage management platforms—CoreLogic now serves more than one million real estate agents throughout the United States and Canada. The most widely used CoreLogic solutions are Matrix™, North America’s leading multiple listing platform with approximately 750,000 users, and Realist®, the real estate industry’s most popular property information and advanced mapping system with more [...]

By |2018-05-03T21:22:40-07:00September 11th, 2017|Main category, Marketing, MLS Insights, Technology Evaluation|0 Comments

Looking for Job Security? Brokers are Looking for THIS!

By far, an IDX feed is the most heavily used broker tool offered by MLSs today.  Most brokers offer IDX data including active listings and many also include SOLD and PENDING listings thanks to the NAR IDX policy changes which allow brokers to leverage all statuses. One progressive MLS recognized how important IDX feeds are. RMLS in Portland, took the proactive step to transition every one of their IDX feeds to a RESO Certified collection of data.  This bold step allows all brokers to take full advantage of the rich collection of data relevant to their market available with Platinum [...]

MLSListings Shares Best Practices for Public Relations

Public Relations is a key communication practice for leading MLSs. Silicon Valley, California-based MLSListings is leveraging Public Relations to promote the relevancy of the MLS in the best possible way. They have developed communications for the real estate trade media and the consumer media that are both having positive impact. Consumer Media Trade The real estate industry has brokers and agents who continue to invest in newspaper advertising. By and large, newspapers may not display real estate listings from the MLS unless there is a special consideration. To save brokers and agents money, MLSListings has developed an agreement with 12 [...]

By |2018-05-03T21:22:41-07:00September 5th, 2017|Marketing, MLS Insights|0 Comments

Data is Power and You Have the Power Brokers!

The smart money is on brokers who figure out how to differentiate themselves online by leveraging MLS data in new and exciting ways.   Brokers really DO have the power to take back their leadership position online if they fully take advantage of the rich and engaging MLS data that is available today. What’s the best way to learn how to make your website more interesting than other online sources?  Learn how to leverage standardized real estate information that has been built by the Real Estate Standards Organization. Thanks to the great work of four brokers that serve on the RESO [...]

The Short and Simple Road for an MLS to offer ONLY RESO-Compliant IDX Feeds

Key Takeaways The move for MLSs to transition to ONLY RESO-compliant IDX feeds is not that difficult. Moving to offering only a RESO-compliant IDX feed is not that difficult.  RMLS™, one of the first MLSs in the country to distribute only RESO-Compliant IDX feeds, made the move in just FOUR weeks. They launched a campaign to their IDX providers showing them the fields that needed to be transitioned to be RESO-compliant and requiring them to transition completely ONLY to a RESO-Compliant IDX feed. Promotion is Key According to RMLS™, to make the move MLSs will need an effective promotional campaign [...]

eMerge welcomes new Director of Marketing, Melissa McHone

New Orleans, LA– July 28, 2017 – eMerge (easyeMerge.com) today announced that real estate industry veteran Melissa McHone has joined the company as the new Director of Marketing. Melissa brings more than ten-years of industry experience to eMerge. She most recently served as a marketing manager for DocuSign Inc., developing and managing strategies and building relationships with the industry’s leading Franchises, Brokerages, MLSs/Associations and tWP Edithe NATIONAL Association of REALTORS® trade organization. Melissa also serves as a mentor for the NAR Reach Program helping to support new and upcoming companies in the real estate space with strategy ideas and GTM [...]

By |2018-05-03T21:22:43-07:00August 1st, 2017|Marketing, Press Releases|0 Comments