MLS Insights Archives

Syndicator Trademarks MLS Brand

Point2 announced the granting of a US Trademark for "MLS Certified™". This comes at a rather interesting time. The Council of MLS is in the midst of doing some branding of its own, but has not announced or launched the program yet. It is on the agenda for the meetings next week in Washington DC. At the last Council of MLS meeting on this topic last year, there were numerous ideas discussed about branding MLS data. Homes.com offered their ideas, Point2 offered theirs, and Trulia offered theirs. They were all very interesting, but none captured the enthusiasm of the CMLS members. [...]

By Victor Lund|2018-05-03T21:25:02-07:00May 11th, 2012|Main category, MLS Insights|Comments Off

RPR “Best Practices” Case Studies – Keys To Adoption

Every MLS and Broker in the country knows how difficult it is to successfully roll out new products to REALTORS®. There are so many technology options out there and it’s so difficult to get a busy agent’s attention. It’s even more difficult to convince them to try out a new service that may help project a more professional image when they are in the throes of trying to conduct business. WAV Group has watched Realtor Property Resource® (RPR®) with interest as more and more MLSs and Associations have signed up for this service. From its early beginnings, the product has [...]

By Victor Lund|2018-09-10T13:31:01-07:00May 11th, 2012|Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Our Services, Strategic Planning, Technology Evaluation|Comments Off

Onboard Targets ListHub Reports with New Product

In a press release found below, Onboard announced the launch of Listings 360 insight Advisor. This product is a reporting solution like Listhub Reports, and FREE! However, Listings 360 does not include syndication at this time. The first customer in line to release the product is Chicago multiple listing service provider, Midwest Real Estate Data (MRED). Connecticut MLS (CTMLS) and Metropolitan Regional MLS (MRIS) have also licensed the solution for their subscribers. WAV Group spoke to MRED CEO, Russ Bergeron to understand the strategy behind the launch. Bergeron indicated that MRED likes to offer more than one product option when [...]

By Victor Lund|2018-05-03T21:25:03-07:00May 9th, 2012|Broker Technology Research, Main category, Marketing, MLS Insights, Press Releases|3 Comments

Keys to RPR Adoption Case Studies Released Today

WAV Group provides consulting services to MLSs and Associations to develop strategies and plans for business success. Today, WAV Group is introducing a series of Case Studies developed for NAR’s REALTOR® Property Resource or RPR®. These Case Studies outline best practices for driving adoption of RPR as a REALTOR® benefit. WAV Group developed these best practices by evaluating RPR “power users” and “power promoters” of the software. Download MLS Case Study. WAV Group has followed the introduction and rollout of REALTOR® Property Resource (RPR) closely since it was officially introduced and then launched in September 2010. In previous papers, WAV Group [...]

By WAV Group|2018-05-03T21:25:03-07:00May 8th, 2012|Clients, Main category, MLS Insights, Our Services, Technology Evaluation|1 Comment

Attention MLS Boards – Are You Using All of the Services Provided by Your MLS?
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Attention MLS Boards – Are You Using All of the Services Provided by Your MLS?

How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Our Services, Strategic Planning

Attention MLS Boards – Are You Using All of the Services Provided by Your MLS?

At WAV Group, we conduct strategic planning sessions for many of the nation’s largest MLSs. As part of our due diligence we conduct in-depth interviews with many leading brokers and MLS Board members. During these interviews, many tell us how they appreciate the depth and scope of services offered by their MLS. There’s a problem though…many of those we interview have not used the services offered by their local MLS. In some cases, they are not even familiar with the services being offered. These board members haven’t taken the time to learn about each of the services offered by their [...]

By Marilyn Wilson|2018-05-03T21:25:04-07:00May 7th, 2012|How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Our Services, Strategic Planning|Comments Off

CRMLS Partners With Homes.com for Full Offering

Today’s real estate technology companies are partnering with MLSs at an unprecedented rate. This trend is brought about by natural gravity. The MLS is the primary source of fundamental technology for real estate professionals. WAV Group is beginning to see a number of MLSs pursuing a variety of strategies for offering non-core MLS services. Historically, MLSs only pursued site licenses for technology for their members, paying a price per member per month. This trend expanded as emerging products like Listhub, Property Panorama, and Listingbook began to offer Freemium services, where the MLS offered a free basic version of the product, [...]

By Victor Lund|2018-05-03T21:25:04-07:00May 3rd, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights, Press Releases, Strategic Planning|Comments Off

Two Brokers Go YouTube on Syndicaiton

Listing Syndication has become one of the more polarizing business topics in the real estate industry. Everyone seems to have a view, and many groups are trying to figure out how to fix it. There is no doubt that some companies are benefiting from syndication, but most find only little or moderate success. We seem to be hitting an inflection point with syndication where a lot of change is about to happen - slowly I suspect - like all real estate trends. The Council of MLS published two surveys this week - one for consumers and another for professionals. They are [...]

By Victor Lund|2018-05-03T21:25:04-07:00May 3rd, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights, Sales Advisory, Strategic Planning, Suveys and Research|4 Comments

Explaining an MLS App Store

I am not sure if anyone is allowed to use Apple's famous App Store name, but lets suffice it to say that the term App Store is familiar to most - so lets use that anyway. The key components of an App Store are Instant delivery, Platform Specific, eCommerce enabled. This is really important to understand because FBS truly is launching the first real MLS App Store. This is different from the RE Technology Success Store, which we call an App Store, but it is really an eCommerce solution. Let me explain: Instant Installation The key component of [...]

By Victor Lund|2018-05-03T21:25:05-07:00May 1st, 2012|How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Strategic Planning, Technology Evaluation|8 Comments

Are People Really Resistant to Change?
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Are People Really Resistant to Change?

Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category, Marketing, MLS Insights, Our Company, Our Services, Reports, Strategic Planning, Suveys and Research

Are People Really Resistant to Change?

I had the pleasure of speaking at the Broker Summit put on by the Michigan Association of REALTORSâ this week in Detroit, Michigan. The topic I was asked to speak on was the “Future of Real Estate”, just a small topic right? But this was really a fun topic because it gave me an opportunity to talk about some significant changes I have witnessed over the years impacting our industry, like the change in the broker/agent relationship, changes in technology and the changing role of the consumer and what these changes mean for our future. In this post I don’t [...]

By WAV Group|2018-05-03T21:25:05-07:00April 27th, 2012|Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category, Marketing, MLS Insights, Our Company, Our Services, Reports, Strategic Planning, Suveys and Research|Comments Off

METROLIST NAMES SLUNAKER AS PRESIDENT & CHIEF EXECUTIVE OFFICER

Denver, CO – Metrolist® announced that Kirby Slunaker has been appointed as President and Chief Executive Officer (CEO) effective March 13, 2012. “In Kirby, we have chosen a seasoned business leader to continue our transition as a high quality service-oriented organization serving Colorado Realtors®,” stated James T. Wanzeck, Metrolist Board Chairman. “Kirby has deep experience in transforming and leading top companies, such as VISA USA, eBags, FedEx, MDC Holdings, and, most recently, Pendum LLC. With an executive of this caliber, we’re extremely well positioned to take the company to a new level.” Slunaker was chosen as interim Chief Operating Officer (COO) [...]

By Marilyn Wilson|2018-05-03T21:25:05-07:00April 27th, 2012|Broker-Agent Information, Main category, MLS Insights, Press Releases|Comments Off

Listings MUST include at least one photo, period.

The attached article from Anastasia Wilcott, a frustrated real estate consumer, points out the pain that is created when listings are published without any photos. I read the attached article on RETechnolgy this week and it inspired me to talk about a big issue that could be remedied very simply: lag time in listing photos. Every MLS has their own rules about requirements for posting photos. Some require a photo within 24 hours, some are as long as 7 days after the listing is live. The current rules harken back to a time when a photographer was needed to take the shot, [...]

By Marilyn Wilson|2018-05-03T21:25:05-07:00April 27th, 2012|Broker-Agent Information, Clients, Main category, Marketing, MLS Insights|Comments Off