By Victor Lund|2018-05-03T21:25:31-07:00August 16th, 2011|Broker Technology Research, Main category|
Jack Miller of the GoodLife Team in Austin, Texas was featured in an article by RE Technology this week for his outstanding industry leadership. All of the members of the GoodLife team have been supportive and outspoken about the best practices for agent and brokers. These REALTORS really give back to our industry and help make it better. Millers’ industry leadership comes from illustrating what great customer services means to real estate brokers today. I think that he also, perhaps unknowingly arrived at a new way to search for property. Put in the amount you can afford and view properties [...]
By Victor Lund|2018-05-03T21:25:37-07:00July 5th, 2011|Main category, MLS Insights|
RE Technology is publishing a new series called Follow the Leader. The Leader to follow this week is Shelley Specchio, CEO of Northern Nevada Regional MLS. Shelley impressed us with her out-of-the-box thinking, tech-savviness, and commitment to serving real estate professionals in the Reno and Northern Nevada MLS. […]
By Victor Lund|2025-09-08T08:55:53-07:00September 8th, 2025|Broker Information, Real Estate Technology|
GO Network, Keller Williams’ largest franchisee, has officially launched Creative Studio — an in-house, full-service branding concierge that takes Realtors® from generic templates to fully developed, custom-tailored brand identities. It’s a bold step that demonstrates how brokerages can move beyond standard marketing support to deliver services that truly differentiate both the agent and the company.
By Kevin Hawkins|2025-09-03T17:30:41-07:00September 3rd, 2025|
Real AI | September 1, 2025 By Kevin Hawkins with Korey Hawkins | Vol. 3 Issue 35 REAL AI is a human-created weekly roundup of all things related to artificial intelligence in real estate and emerging AI innovations in other sectors likely to impact our industry. A favor: Will you please pass this link on to a friend? Our free – realai.blog. EDITOR’S NOTE: Last week, two vital links went missing from our newsletter and are here: Apple’s “The Illusion of Thinking” research paper and Gary Marcus on the ChatGPT 5 mess. 3 mind-blowing AI hacks These new hacks [...]
By Victor Lund|2025-08-27T16:53:31-07:00August 27th, 2025|Acquisitions, Announcements|
Their model demonstrates that growth and culture can go hand in hand – and that thoughtful expansion creates long-term value for agents, clients, and communities.
By Victor Lund|2025-08-14T13:31:01-07:00August 14th, 2025|Announcements, Broker Information|
By uniting under one banner, a local powerhouse gains the scale, resources, and marketing reach of the largest family-owned real estate brokerage in America.
By Victor Lund|2025-08-12T16:57:06-07:00August 13th, 2025|Artificial Intelligence, Fluente|
We don’t believe your data or your strategy should live inside vendor-run ecosystems.
By Victor Lund|2025-08-12T16:33:05-07:00August 12th, 2025|Press Releases|
It’s a decisive moment in the fight to restore control of listings, accuracy of data, and the consumer relationship to the brokers and MLSs who create and manage this marketplace every day.
By Victor Lund|2025-08-07T17:41:59-07:00August 8th, 2025|Legal in Real Estate|
This isn’t just a CoStar-Zillow clash. It’s a wake-up call for the entire industry. The implications ripple across MLSs, brokerages, portals, and vendors.
By Kevin Hawkins|2025-08-05T12:10:20-07:00August 5th, 2025|Real Estate Technology|
What’s the most underrated skill in public relations today? It’s not mastering AI tools, or writing punchy subject lines, or even generating a buzz on social media. For the long game? It is relationships. Not the superficial, connect-and-forget kind built through mass emails or casual LinkedIn DMs. I’m talking about actual relationships. The kind that takes time, trust, consistency, and a deep understanding of the journalists we aim to work with; the kind built over years, not news cycles. The latest Cision One State of the Media survey, which gathered insights from over 3,000 journalists across 19 global markets, drives [...]
By Bondilyn Jolly|2025-07-16T07:53:56-07:00July 16th, 2025|Agent Recruitment, Broker Information, Marketing|
Recruiting and retaining the right agents in more than just commission splits or lead generation systems. The most successful brokerages understand that culture is their strongest recruiting tool and retention strategy, especially when you want to make sure that an agent is the right fit. A well-crafted culture doesn't just happen by accident—it requires intentional effort, consistent reinforcement, and authentic leadership. Here’s 10 culture-building tips that will help you build a brokerage where agents thrive.
