You searched for syndication - Page 13 of 21

27 06, 2013

Hotel Industry is Trying to Put the “Horse Back in the Barn”
Hotel Industry is Trying to Put the “Horse Back in the Barn”

Main category, MLS Insights, Our Company

Hotel Industry is Trying to Put the “Horse Back in the Barn”

By Marilyn Wilson|2018-05-03T21:24:32-07:00June 27th, 2013|Main category, MLS Insights, Our Company|1 Comment

The concept of Listing Syndication is just as prevalent in marketing hotel rooms as it is with real estate inventory today. There are many syndication sites like TripAdvisor, Expedia, Hotwire and hundreds more. In theory, these sites were set up, in theory to HELP hotels, especially with last minute inventory to maximize their ability to sell room nights. Sound familiar? The Theory failed. What actually happened though was that these sites have disintermediated consumers from corporate hotel sites like Hilton, Marriott, Hyatt and others. It changed the way consumers shop and eroded hotel price points. Moreover, it eroded the ability for hotels [...]

25 06, 2013

A new tenor to integrated solutions for brokerage

By Victor Lund|2018-05-03T21:24:32-07:00June 25th, 2013|Broker Technology Research, Broker-Agent Information, Main category, Marketing|Comments Off on A new tenor to integrated solutions for brokerage

I was in Seattle a few weeks ago visiting a broker when I encountered the Trulia team in the airport heading over to Market Leader. During the entire flight home my head spun with ideas about how these two companies would blend their talents to serve consumers and the real estate community better. We have clients who leverage these companies to their fullest, and others who don't. It has never been the providence of a consultant to champion one strategy over another. Helping others execute the strategy that is right for their business to maximize their opportunity is our charge. [...]

10 06, 2013

Share This Listing
Share This Listing

Main category, Marketing, Technology Evaluation

Share This Listing

By Victor Lund|2018-05-03T21:24:35-07:00June 10th, 2013|Main category, Marketing, Technology Evaluation|Comments Off on Share This Listing

WAV Group has gained the support of The Realty Alliance and The Leading Real Estate Companies of the world to revisit our Broker Website Effectiveness study performed in 2008. A lot has changed over the past 5 years, but much has remained the same. Our report will be published at the end of the month in advance of the Inman conference in San Francisco. As the MLS Issues and Policy Committee continues to debate a rule structure for Social Media, Here is an early insight that may forward the shape of what the rule is trying to solve for. Social [...]

6 03, 2013

Monetizing Listing Data…Is it Possible? Let’s find out in 2013

By Victor Lund|2018-05-03T21:24:40-07:00March 6th, 2013|Broker-Agent Information, Main category, Marketing, MLS Insights, Product Management|1 Comment

To Syndicate or not to Syndicate, that is NOT the question! WAV Group Response What an exciting day in real estate media. 1000Watt Consulting is having a spirited discussion blog to blog with Dale Ross of NAR's RPR. And, in an exciting development, Zip Realty did a data accuracy study that somewhat mirrored the WAV Group data accuracy research performed for brokers, Redfin, Windermere, and Long and Foster. They concluded that 30% of the listings on Zillow and Trulia are not on the market. To keep things rolling along, my friend Saul Klein from Yardi published a spirited article about [...]

20 02, 2013

Is the MLS In Danger?

By Victor Lund|2018-05-03T21:24:41-07:00February 20th, 2013|Broker Technology Research, Main category, MLS Insights, Strategic Planning|4 Comments

I do not really know Alain Pinel as well as I would like to. He sold the company that bears his name and pursued other interests. He is back now and runs the Luxury division of Intero Real Estate, one of Alain Pinel Real Estate's chief competitors in San Jose, along with Coldwell Banker and others. What I do know of Alain Pinel I like and respect a lot. I have a similar level of respect for the maverick efforts of Intero, who used passion combined with technology (AgentAchieve) to launch a powerful brokerage in a very competitive marketplace. In a [...]

13 02, 2013

Are my listings going everywhere – Zillow Front Door

By Victor Lund|2018-05-03T21:24:41-07:00February 13th, 2013|Broker Technology Research, Main category, Marketing|2 Comments

Whenever an announcement like the Zillow-Front Door announcement is made, brokers have questions about their data and where it is going. We call this the issue of re-syndication, and whenever an announcement is made made about one party sending data to another party - brokers should know. Zillow is not re-syndicating to HGTV's Frontdoor.com website. The first thing that I would suggest to any broker providing data to any publisher is to have a contract with the publisher that defines what they can or cannot do with your data. Most of the franchisors like REALOGY, Keller Williams, RE/MAX, and others have such [...]

30 01, 2013

Trulia tries harder, Alon Chaver speaks up

By Victor Lund|2018-05-03T21:24:43-07:00January 30th, 2013|Broker Technology Research, Main category, MLS Insights|2 Comments

WAV Group works with brokers and MLSs who have been fed up and frustrated with the data quality on third party listing websites like Trulia, Zillow and others. We study and measure the problem in detail - and have published countless articles, papers, and reports on the topic. Frankly, the discussion about the ills of listing syndication are getting tired and laborious. It is the same stuff regurgitated over and over again. But today, a shining light appeared in an article on RE Technology. Trulia launched a dedicated effort to make a difference. Today, Trulia announced that they are moving to a [...]

28 12, 2012

REALTORS Really Hitting It Off A Few Rows Back On Airplane

By Victor Lund|2018-05-03T21:24:44-07:00December 28th, 2012|Broker Technology Research, Main category|Comments Off on REALTORS Really Hitting It Off A Few Rows Back On Airplane

PHOENIX—According to sources currently seated in rows 14 through 18 aboard flight 763, two middle-aged REALTORS® are really hitting it off during the trip to Inman in New York. Using terms like “AVM” and “CMA,” the slightly overweight, average-looking men are reportedly engaged in a detailed discussion about overwhelmingly exciting work-related topics and, sources said, seem to be getting along great. “They got to talking as soon as we boarded, and you could tell they just clicked right away,” said 31-year-old Camille Catteano of 16B, adding that one of the men, upon looking up from his REALTOR Magazine™, immediately recognized [...]

18 12, 2012

SFAR hires Association Vet Baczkowski from Point2

By Victor Lund|2018-05-03T21:24:45-07:00December 18th, 2012|Main category, Press Releases|Comments Off on SFAR hires Association Vet Baczkowski from Point2

Congratulations to Walt Baczkowski as he returns to his roots in Association Leadership, taking the helm in San Francisco. Walt is departing his post at Point2 where he was VP of Marketing and wingman to division leader Saul Klein. San Francisco is a great Association and MLS - the crown jewel of the San Francisco Bay Area. San Francisco covers about 49 square miles, pinched between BAREIS to the north and MLSListings to the south. East Bay and Contra Costa are in the East Bay. They share some data, and most agents are members of more than one Association or [...]

8 11, 2012

Listhub expands publisher filtering

By Victor Lund|2018-05-03T21:24:48-07:00November 8th, 2012|Broker Technology Research, Main category|Comments Off on Listhub expands publisher filtering

With listing syndication expanding to 50 or more websites, brokers are challenged to keep up with the features, policies, and display rules of each site. In an effort to help brokers understand the differences between publisher websites, Listhub provides a broker dashboard that spells out the differences and enables brokerages to filter out websites that the broker does not like. Listhub expanded their filtering based upon feedback that they received from their customers including MLSs, Brokers, and Franchise Organizations. The new features are: Refreshes Daily: The publisher posts new or updated listing information at least once a day. No For Sale By [...]

31 10, 2012

Point2 encourages publishers to play nice

By Victor Lund|2018-05-03T21:24:48-07:00October 31st, 2012|Broker Technology Research, Broker-Agent Information, Main category|1 Comment

Yardi subsidiary, Point2 is changing its data distribution policies to align with what it believes to be the interests of MLSs, Associations, Brokers and agents in the US, similar to what it has introduced in Canada with the Canadian Real Estate Association (CREA). Since Yardi purchased Point2, they have renewed determination to protect the data rights of agents, brokers, and their partner Associations of REALTORS(r) and MLS. In the past, the default distribution setting for Point2 has been broker-opt out rather than broker opt-in. WAV Group has never been in favor of Broker Opt-out programs. Broker opt-out means that unless notified [...]

5 10, 2012

ListHub’s API and Golden Ruler Report Helps a Broker

By Victor Lund|2018-05-03T21:24:50-07:00October 5th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Suveys and Research|Comments Off on ListHub’s API and Golden Ruler Report Helps a Broker

There are all kinds of reasons why a company wants analytics on the performance of their online marketing. Listhub provides this service to brokerages that use their syndication services. The fee for the service is typically just a few dollars per month per agent, but it will track where your listings appear online – for better or for worse. WAV Group has gained an appreciation for the reporting by reviewing MLS level reports that show a federated view of all listings syndicated in the market through Listhub. I will be using these reports in my upcoming talk at the Colorado [...]

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