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14 08, 2013

Revenue Generation Emerges in MLS strategy

By |2018-05-03T21:24:29-07:00August 14th, 2013|Main category, MLS Insights, Product Management|Comments Off on Revenue Generation Emerges in MLS strategy

MLSs are for profit entities. They have investors and a board of directors and have a stated goal of providing returns. Normally, the investors in the MLS are the Associations of REALTORS® or brokers that put up the initial funding for the MLS. The MLS was the natural extension of sharing property listings between real estate professionals pre-dating the founding of NAR. When printed listings were replaced by the electronic MLS, the business model, payment per month by members continued. That model still exists today and is in line with how software as a service (SaaS) is typically delivered across [...]

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25 07, 2013

WAV Group Releases 2013 Broker Website Effectiveness Study

By |2018-05-03T21:24:31-07:00July 25th, 2013|Broker Technology Research, Main category, Our Company, Press Releases, Reports, Technology Evaluation|1 Comment

Contact:  Victor Lund, Author for: WAV Group 2013 Broker Website Effectiveness Study Phone & Fax. 805.709.6696 Email: victor@wavgroup.com Arroyo Grande, CA July 25th, 2013 – WAV Group (www.WAVGROUP.com), industry leaders of technology, strategic planning, research, business and product development, sales and marketing in the real estate industry, today released a whitepaper entitled “2013 Broker Website Effectiveness Study.” The whitepaper, written by WAV Group, surveyed the Google Analytics accounts of broker websites representing 7,500,000 monthly visitors as the subject for insight on consumers accessing broker websites, and also garnered insights on the impact of social media, mobile, listing syndication and search [...]

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24 07, 2013

5 Ways to End the “MLS/Broker Stand-off”

By |2018-05-03T21:24:32-07:00July 24th, 2013|Main category, MLS Insights, Technology Evaluation|Comments Off on 5 Ways to End the “MLS/Broker Stand-off”

A few weeks ago I wrote a post called the “Challenge for Positive Change” that highlighted many of the relationship dysfunctions we are experiencing in the industry today. At Inman Connect in San Francisco I was invited to be part of a panel called the MLS/Broker Stand-off.  It’s clear that there are many that are feeling as though our industry could be working together much better than it is at the moment. I’ve been thinking a lot about what is causing this stand-off and trying to find suggestions about ways to fix it. Here’s what I’ve come up with so [...]

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27 06, 2013

Hotel Industry is Trying to Put the “Horse Back in the Barn”

By |2018-05-03T21:24:32-07:00June 27th, 2013|Main category, MLS Insights, Our Company|1 Comment

The concept of Listing Syndication is just as prevalent in marketing hotel rooms as it is with real estate inventory today.  There are many syndication sites like TripAdvisor, Expedia, Hotwire and hundreds more.  In theory, these sites were set up, in theory to HELP hotels, especially with last minute inventory to maximize their ability to sell room nights. Sound familiar?  The Theory failed. What actually happened though was that these sites have disintermediated consumers from corporate hotel sites like Hilton, Marriott, Hyatt and others. It changed the way consumers shop and eroded hotel price points. Moreover, it eroded the ability for hotels [...]

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25 06, 2013

A new tenor to integrated solutions for brokerage

By |2018-05-03T21:24:32-07:00June 25th, 2013|Broker Technology Research, Broker-Agent Information, Main category, Marketing|Comments Off on A new tenor to integrated solutions for brokerage

I was in Seattle a few weeks ago visiting a broker when I encountered the Trulia team in the airport heading over to Market Leader. During the entire flight home my head spun with ideas about how these two companies would blend their talents to serve consumers and the real estate community better. We have clients who leverage these companies to their fullest, and others who don't. It has never been the providence of a consultant to champion one strategy over another. Helping others execute the strategy that is right for their business to maximize their opportunity is our charge. [...]

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10 06, 2013

Share This Listing

By |2018-05-03T21:24:35-07:00June 10th, 2013|Main category, Marketing, Technology Evaluation|Comments Off on Share This Listing

WAV Group has gained the support of The Realty Alliance and The Leading Real Estate Companies of the world to revisit our Broker Website Effectiveness study performed in 2008. A lot has changed over the past 5 years, but much has remained the same. Our report will be published at the end of the month in advance of the Inman conference in San Francisco. As the MLS Issues and Policy Committee continues to debate a rule structure for Social Media, Here is an early insight that may forward the shape of what the rule is trying to solve for. Social [...]

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6 03, 2013

Monetizing Listing Data…Is it Possible? Let’s find out in 2013

By |2018-05-03T21:24:40-07:00March 6th, 2013|Broker-Agent Information, Main category, Marketing, MLS Insights, Product Management|1 Comment

To Syndicate or not to Syndicate, that is NOT the question! WAV Group Response What an exciting day in real estate media. 1000Watt Consulting is having a spirited discussion blog to blog with Dale Ross of NAR's RPR. And, in an exciting development, Zip Realty did a data accuracy study that somewhat mirrored the WAV Group data accuracy research performed for brokers, Redfin, Windermere, and Long and Foster. They concluded that 30% of the listings on Zillow and Trulia are not on the market. To keep things rolling along, my friend Saul Klein from Yardi published a spirited article about [...]

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20 02, 2013

Is the MLS In Danger?

By |2018-05-03T21:24:41-07:00February 20th, 2013|Broker Technology Research, Main category, MLS Insights, Strategic Planning|4 Comments

I do not really know Alain Pinel as well as I would like to. He sold the company that bears his name and pursued other interests. He is back now and runs the Luxury division of Intero Real Estate, one of Alain Pinel Real Estate's chief competitors in San Jose, along with Coldwell Banker and others. What I do know of Alain Pinel I like and respect a lot. I have a similar level of respect for the maverick efforts of Intero, who used passion combined with technology (AgentAchieve) to launch a powerful brokerage in a very competitive marketplace. In a [...]

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13 02, 2013

Are my listings going everywhere – Zillow Front Door

By |2018-05-03T21:24:41-07:00February 13th, 2013|Broker Technology Research, Main category, Marketing|2 Comments

Whenever an announcement like the Zillow-Front Door announcement is made, brokers have questions about their data and where it is going. We call this the issue of re-syndication, and whenever an announcement is made made about one party sending data to another party - brokers should know. Zillow is not re-syndicating to HGTV's Frontdoor.com website. The first thing that I would suggest to any broker providing data to any publisher is to have a contract with the publisher that defines what they can or cannot do with your data. Most of the franchisors like REALOGY, Keller Williams, RE/MAX, and others have such [...]

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30 01, 2013

Trulia tries harder, Alon Chaver speaks up

By |2018-05-03T21:24:43-07:00January 30th, 2013|Broker Technology Research, Main category, MLS Insights|2 Comments

WAV Group works with brokers and MLSs who have been fed up and frustrated with the data quality on third party listing websites like Trulia, Zillow and others. We study and measure the problem in detail - and have published countless articles, papers, and reports on the topic. Frankly, the discussion about the ills of listing syndication are getting tired and laborious. It is the same stuff regurgitated over and over again. But today, a shining light appeared in an article on RE Technology. Trulia launched a dedicated effort to make a difference. Today, Trulia announced that they are moving to a [...]

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28 12, 2012

REALTORS Really Hitting It Off A Few Rows Back On Airplane

By |2018-05-03T21:24:44-07:00December 28th, 2012|Broker Technology Research, Main category|Comments Off on REALTORS Really Hitting It Off A Few Rows Back On Airplane

PHOENIX—According to sources currently seated in rows 14 through 18 aboard flight 763, two middle-aged REALTORS® are really hitting it off during the trip to Inman in New York. Using terms like “AVM” and “CMA,” the slightly overweight, average-looking men are reportedly engaged in a detailed discussion about overwhelmingly exciting work-related topics and, sources said, seem to be getting along great. “They got to talking as soon as we boarded, and you could tell they just clicked right away,” said 31-year-old Camille Catteano of 16B, adding that one of the men, upon looking up from his REALTOR Magazine™, immediately recognized [...]

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18 12, 2012

SFAR hires Association Vet Baczkowski from Point2

By |2018-05-03T21:24:45-07:00December 18th, 2012|Main category, Press Releases|Comments Off on SFAR hires Association Vet Baczkowski from Point2

Congratulations to Walt Baczkowski as he returns to his roots in Association Leadership, taking the helm in San Francisco. Walt is departing his post at Point2 where he was VP of Marketing and wingman to division leader Saul Klein. San Francisco is a great Association and MLS - the crown jewel of the San Francisco Bay Area. San Francisco covers about 49 square miles, pinched between BAREIS to the north and MLSListings to the south. East Bay and Contra Costa are in the East Bay. They share some data, and most agents are members of more than one Association or [...]

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