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25 06, 2013

A new tenor to integrated solutions for brokerage

By |2018-05-03T21:24:32-07:00June 25th, 2013|Broker Technology Research, Broker-Agent Information, Main category, Marketing|Comments Off on A new tenor to integrated solutions for brokerage

I was in Seattle a few weeks ago visiting a broker when I encountered the Trulia team in the airport heading over to Market Leader. During the entire flight home my head spun with ideas about how these two companies would blend their talents to serve consumers and the real estate community better. We have clients who leverage these companies to their fullest, and others who don't. It has never been the providence of a consultant to champion one strategy over another. Helping others execute the strategy that is right for their business to maximize their opportunity is our charge. [...]

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19 06, 2013

The War That Few Are Watching

By |2018-05-03T21:24:33-07:00June 19th, 2013|Main category, Marketing, Strategic Planning|4 Comments

There is a War being waged between the leading portals today. They are fighting with all of their might to be leaders in consumer website traffic. Today, Zillow is in the lead with Realtor.com on their heals and Trulia not far behind. Homes.com is pacing with the pack too, and perhaps showed just how strong they are by climbing the rankings at a remarkable pace in 2012. In an announcement released yesterday, Move proclaimed victory at retaining their relationship with MSN.com, the portal operated by Microsoft. I tried to get information about the battle, but limited facts were made available. [...]

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10 06, 2013

Share This Listing

By |2018-05-03T21:24:35-07:00June 10th, 2013|Main category, Marketing, Technology Evaluation|Comments Off on Share This Listing

WAV Group has gained the support of The Realty Alliance and The Leading Real Estate Companies of the world to revisit our Broker Website Effectiveness study performed in 2008. A lot has changed over the past 5 years, but much has remained the same. Our report will be published at the end of the month in advance of the Inman conference in San Francisco. As the MLS Issues and Policy Committee continues to debate a rule structure for Social Media, Here is an early insight that may forward the shape of what the rule is trying to solve for. Social [...]

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29 05, 2013

Welcome Back Mr Foley

By |2018-05-03T21:24:35-07:00May 29th, 2013|Main category, MLS Insights|Comments Off on Welcome Back Mr Foley

What do you do when your $6B company (Fidelity) has an extra $1.5B in cash languishing in your bank accounts? You buy back a company (LPS) that you spun out and you start all over again. If you ever doubted the value of providing software and data services to the financial industry, Mr. Foley just answered it. He is now officially back in the MLS business…. Almost. Deal is not quite done. But wait, there is more. Foley is a self made Billionaire who may perhaps be best known for his personal investing in the wine industry – having purchased [...]

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8 05, 2013

Consumers are the drivers of the industry and we need to get over it!

By |2018-05-03T21:24:36-07:00May 8th, 2013|Main category, Our Services, Suveys and Research|7 Comments

I can’t tell you the number of times I have had a conversation with someone in the real estate industry where they tell me that the consumer is NOT their client.  We prefer to think of the agent as the primary audience and simply ignore the fact that agents do not provide the checks. As the saying goes...follow the money...If you want to succeed in real estate, you have to address the needs of those that secure mortgages to buy and sell homes, not simply those that get a commission check from the sale. That seems like a simple concept, [...]

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8 05, 2013

Trulia buys Marketleader

By |2018-05-03T21:24:37-07:00May 8th, 2013|Main category|3 Comments

In a release today, Trulia announced that they are buying Marketleader. As a result, Trulia has taken ownership of a brokerage. That means that they can compete with other online brokerages like Redfin, ZipRealty, Sawbuck, Movoto, and others. However, I do not think that is their strategy. There is a persistant paradigm emerging in the portal business whereby these companies combine the portal with technology products and services offered to agents and brokers. Operating a portal that relies on ad spending alone does not seem to be sustainable for the type of growth and stable recurring revenue for investors. Advertising has, and always will be [...]

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23 04, 2013

It is all about schools

By |2018-05-03T21:24:38-07:00April 23rd, 2013|Broker Technology Research, Main category, MLS Insights|Comments Off on It is all about schools

The most active group of home buyers in sellers in America have one thing in common - school age children.  Traditionally, real estate has ducked the consumer by avoiding the laborious and somewhat liability producing task of informing consumers about schools. Our industry has largely taken the stance that if a consumer wants to know about schools, they will provide the phone number to the school district. Good luck with that. This is not true of all brokers or MLSs. Some have invested heavily in procuring the most accurate school data available. You will often find the information somewhere down below the [...]

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11 04, 2013

Tips on Choosing the Right Mobile Solution For Your MLS

By |2018-05-03T21:24:38-07:00April 11th, 2013|Main category, MLS Insights, Our Company, Our Services|3 Comments

For years now our industry has talked about how mobile devices will soon be the primary device used by agents in their day-to-day business.   We have been waiting for our MLS vendors to introduce cutting edge mobile products that would allow this vision of our future to become real.  Advances in mobile are coming, however, not all MLS vendors have kept pace  There has been progress and some solutions are better than others but the reality is, because MLS vendors were slow to provide really compelling mobile solutions, 3rd party mobile vendors saw an opportunity and filled the void.  It [...]

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2 04, 2013

Realtech Conference in San Francisco

By |2018-05-03T21:24:39-07:00April 2nd, 2013|Main category|1 Comment

WAV Group partner, Victor Lund will be attending the RealTech conference in San Francisco April 30th (Fairmont Hotel). The conference is being put together by an emerging technology company called Reesio. It is a very interesting way to connect agents with technology. Reesio is battling in a very difficult and competitive category in real estate technology - Transaction Management. Transaction Management may be the technology that has offered real estate agents and brokers the greatest promises for the longest time - but has never really come of age. That may be changing with the efforts of so many impassioned new [...]

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22 03, 2013

Houston Association of REALTORS® study clearly demonstrates importance of embracing the rental/sales lifecycle.

By |2018-05-03T21:24:39-07:00March 22nd, 2013|Main category, MLS Insights, Reports, Suveys and Research|6 Comments

If you visit any of the large third party property search sites today you will see a significant focus on the rental market. In most cases, rentals are now getting just as much focus as residential sales.  A few months ago Zillow purchased Rentjuice again underlines the growing importance of the rental market. They paid $16mm for the company to take advantage of its younger, renter focused 2.8 million viewers. Zillow, once again, is closely watching what real estate consumers are looking for.  They are addressing their needs with an aggressive push into the rentals space and are WAY ahead [...]

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6 03, 2013

Monetizing Listing Data…Is it Possible? Let’s find out in 2013

By |2018-05-03T21:24:40-07:00March 6th, 2013|Broker-Agent Information, Main category, Marketing, MLS Insights, Product Management|1 Comment

To Syndicate or not to Syndicate, that is NOT the question! WAV Group Response What an exciting day in real estate media. 1000Watt Consulting is having a spirited discussion blog to blog with Dale Ross of NAR's RPR. And, in an exciting development, Zip Realty did a data accuracy study that somewhat mirrored the WAV Group data accuracy research performed for brokers, Redfin, Windermere, and Long and Foster. They concluded that 30% of the listings on Zillow and Trulia are not on the market. To keep things rolling along, my friend Saul Klein from Yardi published a spirited article about [...]

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30 01, 2013

Trulia tries harder, Alon Chaver speaks up

By |2018-05-03T21:24:43-07:00January 30th, 2013|Broker Technology Research, Main category, MLS Insights|2 Comments

WAV Group works with brokers and MLSs who have been fed up and frustrated with the data quality on third party listing websites like Trulia, Zillow and others. We study and measure the problem in detail - and have published countless articles, papers, and reports on the topic. Frankly, the discussion about the ills of listing syndication are getting tired and laborious. It is the same stuff regurgitated over and over again. But today, a shining light appeared in an article on RE Technology. Trulia launched a dedicated effort to make a difference. Today, Trulia announced that they are moving to a [...]

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