How Great Companies React To Feedback
AgentMatch from realtor.com was a solution that was tested in two real estate markets – Boulder, CO and Las Vegas, TX. The pilot program was developed as a service to connect consumers with agents based on performance, interests and recommendation data. Putting aside the debate about the strengths or weaknesses of this form of rating an agent, there is plenty to learn from how it was rolled out, how feedback was generated, and how the company reacted to the feedback. Pre-roll Out Decisions With any new service, the first question should be opt-in or opt-out. WAV Group has always recommended [...]