Find the Right Tools for Your Business with the 2013 Technology Guide

Looking for an easy way to help prepare your Technology Committees before they head to NAR Mid-Year next week?  Check out RE Technology's third annual Technology Guide! Just released today, this free resource helps them identify technology solutions that can be considered for your organization. Every product in the guide features a list of conferences and trade shows that each company will be attending. View a live demo or speak face-to-face with company representatives to learn more about their solutions. Trying to navigate the crowded sea of available tech tools can be a daunting task for technology committees and real [...]

By |2018-05-03T21:24:36-07:00May 8th, 2013|Main category, Press Releases, Technology Evaluation|0 Comments
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How to Succeed with eCommerce

Many MLSs are now considering offering additional products and service to their members. MLS leaders like MRIS, Metrolist and IRES have made forays into the eCommerce space and are leading the industry to figure out the best methods and promotional paths to success with eCommerce. While the concept of generating more revenue per member is an attractive concept, it is not nearly as easy as one might think. The most successful programs are borne out of constant offer, copy and pricing testing.  Like every eCommerce site online today, customers don’t simply show up and push the “buy now” button. They [...]

By |2018-05-03T21:24:36-07:00May 8th, 2013|Main category, MLS Insights|0 Comments
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Join Lauren Hansen and Marilyn Wilson to learn about- How to Increase Your Chances of Success with eCommerce

Many MLSs are now considering offering additional products and services to their members. Come to the RE Technology webinar on Wednesday, May 8th at 11:00 am and learn how to increase your chances of non-dues revenue success with eCommerce. Learn from Lauren Hansen, CEO of IRES MLS, one of the first MLSs to offer eCommerce who will share her early experiences with eCommerce. Also, get a peek at RE Technology's affordable solutions for eCommerce. Click here to register now! At this session you will learn: What the fundamentals of eCommerce are and what does it take to be profitable Discuss [...]

By |2018-05-03T21:24:37-07:00May 6th, 2013|Main category, MLS Insights|0 Comments
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How Leading MLSs Are Winning with Public Service Apps

First-time home buyers are necessary for a healthy housing market, but their needs and behaviors have changed. This group is doing more research in advance of working with an agent, and it's no surprise that their research is happening online. In fact, real estate related searches on Google.com have grown more than 200 percent over the past four years, with frequently searched terms like FHA loan, home grants and homebuyer assistance. Are your MLS core services prepared to serve these buyers? Join MLS leaders John Mosey of NorthstarMLS and Merri Jo Cowen of My Florida Regional MLS for a discussion about [...]

By |2018-05-03T21:24:38-07:00April 15th, 2013|Broker Technology Research, Broker-Agent Information, Main category|0 Comments
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Managing MLS Channel Conflict

On the business-to-business side of real estate, there are entities that cooperate with one another that also compete with one another. A common term for this in modern business management is a neologism called coopetition. Brokers competing against each other participate together in the MLS to share information and offer of compensation; and may be related to the same franchise. Agents who compete with each other participate in Associations of REALTORS and are often members of the same brokerage or franchise. Associations who compete with each other sometimes cooperate in offering MLS services. Within this system of collaboration, there are [...]

By |2018-05-03T21:24:38-07:00April 11th, 2013|Main category, MLS Insights, Our Services, Strategic Planning|0 Comments
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Where is the Genius Bar for Real Estate Tech?

There is no doubt that consumers trust an expert more than they trust themselves. If you look back at breakthroughs that have lead to consumer success and major increases of consumption and adoption, it always occurs when the vendor provides a local expert. Apple was not the first company to figure this out. There are many examples, but certainly Rite-Aid did it with an in-store pharmacist; Home Depot did it with in store builders and remodelers; and Best Buy did it in technology. What Apple did was take it all to a new level with product super heros. The Strategy [...]

By |2018-05-03T21:24:42-07:00February 11th, 2013|Broker Technology Research, MLS Insights|0 Comments
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Time is Running Out!

RE Technology is hosting an exciting 60-minute webinar with Cartavi and DocuSign on: January 29, 2013 at 10:00 am PST, 12 pm CST, 1 pm EST to learn how you can leverage your iPad and become mobile and paperless agent. The presenters of this interactive webinar will show you how to take advantage of the cloud, your iPad and technology such as DocuSign and Cartavi to better serve your clients from wherever you are. Take your business to the next level by saving time, saving money and providing your clients with an exceptional level of service when and where they [...]

By |2018-05-03T21:24:43-07:00January 25th, 2013|Broker Technology Research, Broker-Agent Information, Main category|0 Comments
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How MLSs and MLS vendors are failing brokers

Let me begin by saying that the remarks that follow do not apply to all MLSs. There are many that do an excellent job at servicing the data needs of brokers. The focus of this article is to talk about some of the common failures seen by WAV Group consultants trying to help brokers fix complex data problems. There is a fundamental understanding of the MLS which has been lost. Although MLS systems provide excellent services through the MLS software, many are failing at providing data services to the brokers and agents to power the many applications that live outside [...]

By |2018-05-03T21:24:48-07:00October 31st, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|0 Comments
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Trying to figure out how to generate non-dues revenue? Attend our webinar on October 30th

eCommerce image Many Associations and MLSs today are looking at ways to offset the membership losses of the past few years by generating new revenue other than membership dues. While generating non-dues revenue is a noteworthy and sound objective, it's a lot harder than it looks. While I was at Fisher-Price, I launched the company’s first ever eCommerce program. Since then I have worked with several companies in many business sectors launching their own eCommerce programs. While the Fisher-Price eCommerce division is now one of the most profitable divisions of the company, it did not come without gaining [...]

By |2018-05-03T21:24:49-07:00October 17th, 2012|Main category, MLS Insights|2 Comments
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Goomzee Shines A Light on MLS Pricing

WAV Group is often contacted by companies who are looking to offer their products to agents through the MLS. The common term for this is site license - whereby every MLS subscriber will benefit from the service. Depending on the product, most site licenses are only pennies per member per month. Although MLSs are legally prohibited from sharing details of their contracts and pricing with other MLS - there is no such prohibition for vendors. Goomzee lifted their skirt today and published their MLS pricing to the world. This move is sure to shake up the mobile providers who target [...]

By |2018-05-03T21:24:50-07:00October 11th, 2012|Main category, MLS Insights, Press Releases|2 Comments
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A New eCommerce Model for MLS

IRES MLS understands that the MLS cannot build software that is going to meet all of the needs of their subscribers. Rather, they embrace the rich development community that is flourishing in real estate industry today. IRES recognizes that marketing is the greatest cost to offering software as a service. As such, IRES is launching the IRES Success Store. The Store will benefit IRES Subscribers by putting technology at their fingertips, and benefit software developers by providing them with a marketplace for their products. IRES is a unique MLS, like their peers at The MLS, Trend MLS, NABOR and others, [...]

By |2018-05-03T21:24:50-07:00October 9th, 2012|Main category, MLS Insights|3 Comments
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Homes.com partners with newspapers

Following in the path of Homefinder, Trulia, and Zillow, the Nation's 4th largest portal - Homes.com has announced that they are seeking to partner with Newspapers to offer online property search. Moreover, they are offering this service to Newspapers for free, in line with others. The new twist is that Homes.com seeks to leverage the relationship that Newspapers have with advertisers to develop a sales channel for their other products. The announcement of the new strategy is coupled with the launch of their first newspaper partner. In this case, it is actually an announcement of a partnership with 50 newspapers [...]

By |2018-05-03T21:24:53-07:00September 9th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|0 Comments
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